Cortica - Neurodevelopmental

Lead and optimize multi-channel digital marketing campaigns to drive patient acquisition and engagement. | 6+ years of digital marketing experience with expertise in paid media, SEO, analytics, and campaign management. | Cortica is looking for an innovative, results-driven Performance Marketing Manager to join our growing team! This role is responsible for leading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms Cortica is a rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart of Cortica's mission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve. Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual's qualifications and ability to successfully perform the job responsibilities. What will you do? • Strategy & Leadership: Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels.  • Campaign Management: Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS,  and conversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, LinkedIn, Display, and CTV) to drive high-quality patient leads and maximize ROI.  • Budget Management: Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets  • Website Oversite: Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.  • SEO: Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.  • Email Marketing: Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships.  • Data & Analytics: Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies.  • Technology & Innovation: Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage.   We'd love to hear from you if: • You bring 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience. • You hold a bachelor's degree in Marketing, Business, or related field (or equivalent experience).  • You have proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more.  • You have strong command of SEO, PPC advertising, social media marketing, and analytics.  • You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.  • You have extensive experience with excel required for reporting purposes.   • You can interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI.  • You have demonstrated experience with conversion rate optimization and digital marketing funnel management.  • You possess advanced knowledge of emerging digital marketing trends and technologies.  • Agency background a plus. Your Compensation & Benefits Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we'll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is $101,066.67 to $126,333.33. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. EOE. This posting is not meant to be an exhaustive list of the role and its duties.  Remote About the Company: Cortica - Neurodevelopmental

Develop and maintain financial and operational dashboards and reports, collaborate with stakeholders to ensure data accuracy and usability, and provide data-driven insights to support leadership decisions. | 2+ years of financial planning or operational data analytics experience, intermediate SQL skills, experience with BI reporting tools like Power BI, and a bachelor's degree in finance, accounting, or related field preferred. | Cortica is looking for a Business Analyst to join its growing team! The Business Analyst is a key contributor to enhancing organizational decision-making and operational efficiency through the development and maintenance of advanced reports and dashboards. This role is on Cortica's finance team and involves deep collaboration with operations and various departments to align data structures and visual analytics with strategic goals, ensuring accurate and actionable insights. By working closely with stakeholders to understand and meet their information needs, the Business Analyst ensures the relevance and effectiveness of data-driven tools. Their expertise in analyzing complex data sets, identifying trends, and recommending improvements is crucial for informing leadership decisions and fostering continuous organizational innovation and improvement. This position requires a unique blend of analytical skills, technical proficiency, and collaborative acumen to drive meaningful business outcomes. This role reports directly to the Manager of BI Analytics. We are a rapidly growing healthcare company pioneering the most effective treatment methods for children with neurodevelopmental differences. Our mission is to design and deliver life-changing care - one child, one family, one community at a time. Ultimately, we envision a world that cultivates the full potential of every child. At Cortica, every team member is instrumental in helping us achieve our mission. Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual's qualifications and ability to successfully perform the job responsibilities. What will you do? • Support financial operations by building reports and dashboards, creating data structure, and developing and monitoring metrics. • Work closely with the Operations team to track operational KPIs. • Apply knowledge of systems and needs of various departments within the company to inform the data structure and proof of concept to build and curate Operational dashboards and reports respective to financials. • Independently develop and maintain dashboards and reports, including troubleshooting potential errors and break fixes. • Analyze, verify, and validate data from disparate systems to incorporate into reports and dashboards. • Independently develop and maintain dashboards and reports. • Ensure reports and dashboards are effective by testing with stakeholders. • Identify the needs of the Finance team and stakeholders to build relevant and consumable dashboards and reports. • Ensure relevant stakeholders are effectively using dashboards and reports to inform them of their roles and responsibilities. • Provide hands-on training to stakeholders, as needed, for dashboard or report analysis and utilization. • Work collaboratively across the organization to set internal benchmarks, develop critical metrics for new initiatives, and recommend continuous improvement strategies using data-driven insights. • Identify, analyze, and interpret trends or patterns in complex data sets and report findings and make recommendations to company leadership. • Work closely with the IT team to understand existing internal tools and data warehouses and to identify data quality and reliability improvements to establish best practices. • Provide other ad-hoc analyses and data as needed. • Travel to local Cortica centers may be required from time to time. • Other duties as assigned. We'd love to hear from you if: • You hold a bachelor's degree in finance, accounting, or a related field preferred (or equivalent experience). • You bring 2+ years of experience in financial planning and analysis and/or operational data analytics. • You possess intermediate SQL skills. • You bring 2+ years of experience working with and managing various BI reporting tools, such as Power BI. Your Compensation & Benefits Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we'll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is $79,911.11 to $99,888.89 annually. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. Privacy Notice Cortica is committed to protecting your personal information in compliance with applicable federal and state laws. Please review our Privacy Notice to understand how your data is collected, used, and protected. E-Verify Participation This employer participates in E-Verify. Click here to view the E-Verify Poster and your Right to Work. Este empleador participa en E-Verify. Este empleador participa en E-Verify. Haga clic aquí para ver el cartel de E-Verify y su derecho a trabajar. #LI-MT1 #LI-Remote #CorpCareers