Cortica - Neurodevelopmental

Lead and execute digital marketing strategy focusing on patient acquisition and oversee digital ecosystem including website and compliance. | Requires 8+ years in digital marketing with technical SEO, AI-driven discovery, coding skills, healthcare compliance, and budget/agency management. | Cortica is looking for a Director of Digital Marketing & Web to join our growing team! The Director of Digital Marketing & Web is responsible for developing and executing Cortica's end-to-end digital marketing strategy to drive awareness, patient acquisition, and business growth. This role owns the organization's organic and paid digital channels, including SEO, AI search optimization (AEO/GEO), paid media, website strategy, marketing technology, analytics, and conversion optimization, ensuring a seamless digital experience that connects families with care while meeting performance and compliance objectives. As the leader of Cortica's digital ecosystem, this position oversees corticacare.com and related digital properties, manages the marketing technology stack and digital analytics, and ensures compliance with HIPAA, privacy regulations, and healthcare advertising standards. The Director partners closely with cross-functional teams to support growth initiatives, leads agency and vendor relationships, develops and coaches digital marketing talent, and continuously evolves the organization's digital strategy to keep pace with emerging search technologies and AI-driven discovery. Cortica is a rapidly growing healthcare company pioneering the most effective treatment methods for children with neurodevelopmental differences. Our mission is to design and deliver life-changing care – one child, one family, one community at a time. Ultimately, we envision a world that cultivates the full potential of every child. At Cortica, every team member is instrumental in helping us achieve our mission! Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual’s qualifications and ability to successfully perform the job responsibilities. What will you do? Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team. Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews). Manage structured data, site architecture, Core Web Vitals, and indexation health. Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners. Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets. Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking). Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing. Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS. Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization). Manage web development agency/contractor relationships for larger projects. Own the martech stack: analytics (GA4), tag management (GTM), CRM/marketing automation in Salesforce, call tracking, review/listings management, and attribution. Build dashboards and reporting that tie digital spend and activity to inquiries, scheduled evaluations, and enrolled families. Ensure data flows cleanly between web, CRM, and downstream systems, with privacy and HIPAA considerations built in. Ensure strict compliance of all digital marketing activities with national and state security and privacy regulations, including HIPAA, CCPA/CPRA, and other applicable state privacy laws. Administer privacy controls across our digital properties using OneTrust: cookie consent management, consent banners, data subject request workflows, and vendor/tag governance. Partner with Legal, Compliance, and IT Security on privacy reviews of new tools, pixels, and campaigns; maintain HIPAA-aware tracking and measurement practices. Manage and develop the Social Media & Brand Specialist responsible for social media content, brand stewardship, and branding collateral, with junior-level execution skills on Meta and Google Ads. Set goals, coach skill development (especially paid media maturity), and create clear accountability structures. Responsible to hire, promote, coach, develop, performance manage, and terminate teammates under its purview. Set the digital marketing roadmap and budget; report performance to marketing and executive leadership. Partner with content, brand, clinical operations, and growth teams to support new center launches and service lines. Stay ahead of the rapidly shifting search/AI landscape and adapt strategy accordingly. Travel to local Cortica centers may be required from time to time. We’d love to hear from you if: You bring 8+ years of progressive digital marketing experience, including ownership of SEO and paid media programs with meaningful budgets. You have demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery. You have hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS; able to implement tracking, schema, and page changes without waiting on developers. You have demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations. You have demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows. You possess a working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics. You have expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console; experience with CRM/marketing automation platforms. You have strong CRO instincts and experience running structured testing programs. You bring 3+ years of experience managing agencies and vendors to clear performance standards. Your Compensation & Benefits Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we’ll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is $149,0391-$194,208. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. EOE. This posting is not meant to be an exhaustive list of the role and its duties. Please review the job description in the following link: Job Description #LI-MS1 #LI-Remote

Develop and maintain financial and operational dashboards and reports, collaborate with stakeholders to ensure data accuracy and usability, and provide data-driven insights to support leadership decisions. | 2+ years of financial planning or operational data analytics experience, intermediate SQL skills, experience with BI reporting tools like Power BI, and a bachelor's degree in finance, accounting, or related field preferred. | Cortica is looking for a Business Analyst to join its growing team! The Business Analyst is a key contributor to enhancing organizational decision-making and operational efficiency through the development and maintenance of advanced reports and dashboards. This role is on Cortica's finance team and involves deep collaboration with operations and various departments to align data structures and visual analytics with strategic goals, ensuring accurate and actionable insights. By working closely with stakeholders to understand and meet their information needs, the Business Analyst ensures the relevance and effectiveness of data-driven tools. Their expertise in analyzing complex data sets, identifying trends, and recommending improvements is crucial for informing leadership decisions and fostering continuous organizational innovation and improvement. This position requires a unique blend of analytical skills, technical proficiency, and collaborative acumen to drive meaningful business outcomes. This role reports directly to the Manager of BI Analytics. We are a rapidly growing healthcare company pioneering the most effective treatment methods for children with neurodevelopmental differences. Our mission is to design and deliver life-changing care - one child, one family, one community at a time. Ultimately, we envision a world that cultivates the full potential of every child. At Cortica, every team member is instrumental in helping us achieve our mission. Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual's qualifications and ability to successfully perform the job responsibilities. What will you do? • Support financial operations by building reports and dashboards, creating data structure, and developing and monitoring metrics. • Work closely with the Operations team to track operational KPIs. • Apply knowledge of systems and needs of various departments within the company to inform the data structure and proof of concept to build and curate Operational dashboards and reports respective to financials. • Independently develop and maintain dashboards and reports, including troubleshooting potential errors and break fixes. • Analyze, verify, and validate data from disparate systems to incorporate into reports and dashboards. • Independently develop and maintain dashboards and reports. • Ensure reports and dashboards are effective by testing with stakeholders. • Identify the needs of the Finance team and stakeholders to build relevant and consumable dashboards and reports. • Ensure relevant stakeholders are effectively using dashboards and reports to inform them of their roles and responsibilities. • Provide hands-on training to stakeholders, as needed, for dashboard or report analysis and utilization. • Work collaboratively across the organization to set internal benchmarks, develop critical metrics for new initiatives, and recommend continuous improvement strategies using data-driven insights. • Identify, analyze, and interpret trends or patterns in complex data sets and report findings and make recommendations to company leadership. • Work closely with the IT team to understand existing internal tools and data warehouses and to identify data quality and reliability improvements to establish best practices. • Provide other ad-hoc analyses and data as needed. • Travel to local Cortica centers may be required from time to time. • Other duties as assigned. We'd love to hear from you if: • You hold a bachelor's degree in finance, accounting, or a related field preferred (or equivalent experience). • You bring 2+ years of experience in financial planning and analysis and/or operational data analytics. • You possess intermediate SQL skills. • You bring 2+ years of experience working with and managing various BI reporting tools, such as Power BI. Your Compensation & Benefits Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we'll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is $79,911.11 to $99,888.89 annually. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. Privacy Notice Cortica is committed to protecting your personal information in compliance with applicable federal and state laws. Please review our Privacy Notice to understand how your data is collected, used, and protected. E-Verify Participation This employer participates in E-Verify. Click here to view the E-Verify Poster and your Right to Work. Este empleador participa en E-Verify. Este empleador participa en E-Verify. Haga clic aquí para ver el cartel de E-Verify y su derecho a trabajar. #LI-MT1 #LI-Remote #CorpCareers