Clever Digital Marketing

Oversee and optimize paid search campaigns, manage large budgets, lead and develop team members, and implement strategic frameworks for campaign success. | 4+ years of paid search experience, advanced Google Ads knowledge, managing $300K+ monthly spend, and preferably 2+ years agency experience. | Senior SEM ManagerDepartment: Paid SearchEmployment Type: Full TimeLocation: ChicagoDescriptionWho We AreMission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.Who We're Looking For: CDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department. You will play an integral role in growing the department's success with our team.If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating high-budget campaigns that flourish from the results of your efforts, keep reading!Location Flexibility: We welcome candidates from all over the U.S.! We embrace a remote-first approach and are committed to building a diverse team across the country. No matter where you’re based in the U.S., we encourage you to apply.What You'll DoOversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined operations.Daily account management to maximize mid and high tier accounts.Lead media planning for new accounts.Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks.Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work.Work with the CSM lead to set North Star Metrics for every client.Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented.Create and implement robust A/B testing frameworks to continuously optimize campaign performance.Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices.Clearly communicate with internal stakeholders to ensure client status and performance alignment.Lead the cross-team communication with the conversion rate optimization and integration teams.Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals.Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth.What We're Looking ForA strong command of the English language.4+ years of experience in Paid Search advertising.Advanced knowledge and in-depth experience with Google Ads.Experience managing over $300K/month in paid search spend.2+ years of agency experience preferred, but not required.What We OfferAn incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.Competitive compensation that reflects your expertise and contributions.Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our Vaughan office when needed.15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.Comprehensive group benefits, including health, dental, and more, to support your well-being.A company-provided MacBook and a home office budget to help you create your ideal workspace.Merch deliveries to help you get started and feel part of the team.A work abroad policy to support you when you need a fresh perspective or a new working environment.Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. #J-18808-Ljbffr

Lead and mentor multiple SEM teams, oversee client campaign strategies and budgets, optimize paid search performance, and collaborate on department goals and reporting. | 8+ years in paid search with advanced Google Ads expertise, managing large budgets and teams, preferably agency experience, strong English communication, and located in Canada. | Associate SEM DirectorDepartment: Paid Search Employment Type: Full Time Location: Chicago DescriptionWho We AreMission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we've created a unique space where growth isn't just supported-it's catalyzed. Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don't focus on clicks and impressions-we focus on net sales. Our customized, data-driven strategies are tailored to each client's unique needs, ensuring measurable impact and scalable profitability. Scale: In just three years, we've partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we've set bold targets, driving shared success. We're on track to help our clients achieve $325 million in revenue next year. Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve. Who We're Looking For CDM is seeking an Associate SEM Director who will oversee multiple Pod teams, helping lead strategy for a portfolio of clients and be a part of the driving force in delivering unmatched performance. You will play an integral role in scaling and innovating the department. This position is designed for a leader with a never-ending passion for Paid Search and an expert at navigating the complex, evolving challenges in SEM. Your leadership will help set the pace and standards for our A-player environment, championing a culture of excellence and high output. We seek a leader who can inspire confidence - through transparency, expertise, and leading by example - and foster a high-performance environment. What You'll Do Support Strategy: Oversee the client strategy to ensure campaigns are focused on achieving client performance objectives and supporting Clever's strategic vision Coach the Team: Develop high performing and high producing Pods by providing leadership, mentorship, and performance management to a team of 8-12+ performance marketers. Ensure that team members are motivated, skilled, and aligned with the company's objectives Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals Client Performance: Coordinate with Sr. Managers to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks Maintain a strong pulse on client performance and health by joining recurring internal meetings, client planning meetings, and select recurring client calls Assist with developing improvement strategies for struggling accounts and monitor the improvement progress Department Support: Work with the Senior Director to plan key goals and initiatives for the department overall and at the individual OKR + goal planning level Raising the Bar: Meet the department's leadership standards to support high functioning Pods and effectively communicate success within the agency, including: Lead OKR and KPI management Manage P&L for Pods to ensure effective resource allocation Develop SOPs and best practices for specific client needs and overall department operations Collaborate with the Data & Analytics team to improve tracking, dashboards, and reporting Resource and capacity planning to support high performing Pods What We're Looking For 8+ years of experience in Paid Search advertising Advanced knowledge and in-depth experience with Google Ads Experience managing over $1M/month in paid search spend 4+ years of experience managing 3+ team members 2+ years of agency experience preferred, but not required A strong command of the English language and located in Canada. Bonus Points: Experience running Google ad campaigns for home improvement companies Experience leveraging GA4 Bing Advertising experience What We Offer An incredible team and culture. We're a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it's challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace-it's a place where you'll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are. Be part of a rapidly scaling company that's redefining performance marketing for the home improvement industry. Competitive compensation that reflects your expertise and contributions. Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace. 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit. Comprehensive group benefits, including health, dental, and more, to support your well-being. A company-provided MacBook and a home office budget to help you create your ideal workspace. Merch deliveries to help you get started and feel part of the team. A work abroad policy to support you when you need a fresh perspective or a new working environment. Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites. Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.