Clean Simple Eats

Build reporting infrastructure and dashboards, lead incrementality testing and attribution frameworks, analyze channel and campaign performance to optimize marketing spend. | 5+ years in marketing or growth analytics in DTC/eCommerce, strong knowledge of KPIs like CAC and LTV, experience with GA4, data visualization tools, and retention platforms, excellent communication skills. | The Performance Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment decisions through rigorous analysis. The ideal candidate has deep experience in DTC eCommerce analytics, a fluency in both acquisition and lifecycle metrics, and a proven ability to turn complex data into actionable strategies that scale revenue efficiently. This position reports to the Sr. Director of Digital Sales. Key Responsibilities Performance Analytics & Reporting • Build upon reporting from the Director of FP&A and Data Analytics to ensure consistency with company-wide data sources and definitions • Develop and maintain marketing-focused dashboards that track KPIs including CAC, LTV, AOV, LTM revenue, repurchase rate, and cohort trends • Partner with cross-functional teams to align on performance goals and ensure data integrity across systems • Deliver recurring performance reporting and insights that guide decision making Measurement Frameworks & Testing: • Lead marketing mix modeling and incrementality testing initiatives with an external agency to understand true channel contribution • Design and refine attribution frameworks to provide clarity across paid, organic, and retention channels • Define and execute a robust testing roadmap to evaluate channel efficiency, creative performance, and funnel optimization Channel & Campaign Insights: • Partner with paid media teams to analyze budget allocation, pacing, and optimization opportunities • Collaborate with Retention Marketing Specialist to measure the impact of email, SMS, push, and subscriptions on retention and LTV • Ensure precision in UTM structure, attribution tagging, and tracking setup across all platforms Qualifications & Skills • 5+ years of experience in marketing analytics, growth analytics, or performance insights within a DTC or eCommerce environment • Deep understanding of KPIs including CAC, LTV, AOV, payback period, and repurchase rate • Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology • Hands-on experience with GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau, PowerBI) • Familiarity with Shopify and retention platforms like Attentive and Recharge • Excellent communication skills and the ability to present insights clearly to cross-functional teams and executives Salary: $75,000-85,000 annually Location: Remote or Hybrid, Utah preferred Position Type: Full-time Benefits: • Paid time off (flexible) • Paid holidays • Insurance: Health, dental & vision • 401(k) + Company match • Eligible for company bonus plan • Free product allowance