Citrix

Develop and execute ABM strategies for healthcare clients, leveraging data insights to enhance customer engagement and support GTM objectives. | Experience in B2B marketing, strong analytical skills, healthcare sector knowledge, and proficiency with data visualization tools. | About This Team: • Reporting to the Director of Global Account Based Marketing (ABM), the ABM Lead, Healthcare, North America (NAM) plays a critical role in driving customer engagement, using vertical, account, contact and marketing insights to inform GTM strategy, messaging, and planning.  • The primary focus is on helping our Go-To-Market (GTM) teams gain traction in the account: improving customer sentiment, creating and deepening relationships, and overcoming barriers to engagement. Ultimately, the aim is to increase adoption of Citrix technology within this key sector.  Job Description/Responsibilities: • You will focus on a portfolio of existing enterprise Healthcare customers and work closely with GTM, digital marketing, events, and performance marketing teams to deliver ABM activities that are grounded in data modeling, pattern identification, customer intelligence, and performance insights. In return, these activities will lead to deeper customer engagement, surface new relationships, and demonstrate Citrix’s value through measurable, insight‑backed impact.  The role demands curiosity and deep analytical rigor, in particular the ability to drill into complex data on accounts, contacts, and campaigns, delivering insights that inform GTM teams and Marketing campaigns. comfortable interrogating account behavior, segmentation data, campaign performance metrics, and market data sets to uncover actionable insights and opportunities for optimization. The role is suited for a data‑centric marketer with strong analytical acumen, able to translate data into engagement strategies that meaningfully influence account progression.  Collaboration with GTM leadership, as well as Sales and Technical Strategists is key, and you will work closely from the outset to understand goals, priorities, and barriers to success. You will be expected to be a regular contributor at GTM team meetings and as such, you must be an expert communicator who uses data storytelling to distill complex data into clear insights and recommendations for these teams.   Finally, you will have extensive knowledge and experience in the Healthcare Sector, possibly from working in this sector. This will help to establish credibility and relationships with both GTM teams and customers. This will also ensure that marketing activities and deliverables are relevant and tailored to Healthcare audiences.   Primary Accountabilities Strategy Development & Execution • Uses vertical and account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities. • Builds Healthcare engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and regulatory context. • Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights. • Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders.   Collaboration  • Forge close alliances with Sales and Technical Executive Leaders, and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps.  • Work with GTM teams to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes.  • Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data.   Events • Support audience acquisition and follow-up for Healthcare marketing events, using data analysis for targeting, segmentation and follow-up. • Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences and customer invitations are personalized where possible.  • Work with the Events team to track and prove successful delivery of events via agreed key metrics, as well as sharing feedback on event improvement opportunities.  KPIs & Reporting • Monitor performance against KPIs using analytics, dashboards, and reporting.  • Establish regular reporting, delivering customer data insights including campaign engagement, use cases, tech plays, new and existing contacts. • Uses data storytelling to interpret and present complex insights to stakeholders • Partners with Performance Marketing and Marketing Operations to analyze campaign outcomes, and customer insights to develop strategies, content and messaging.  Data Analysis • Conduct ongoing market, vertical, and competitor analysis.  • Drill into account, contact and campaign data-sets across multiple platforms • Work with GTM teams to deliver insights, content, and next best actions which inform and shape customer engagement, as well as improve customer sentiment.  • Share vertical / customer insights with other teams, to inform design and delivery of marketing content and activities, e.g. Platform Marketing, Moments that Matter.  Required Experience/Skills: • Experience across marketing functions e.g. communications, digital marketing, ABM, or Market Research. • Proven experience in Account Based Marketing, or a similar role, preferably B2B and in a technology-focused industry.  • Exceptional data analysis skills and the ability to interpret complex datasets. • Experience in using data visualization tools e.g. Power BI, Looker Studio • Effectively uses data storytelling to present complex insights to Executive and GTM audiences. • Demonstrable use of critical thinking and problem-solving to break down complex problems and identify solutions. • Significant experience in the Healthcare Sector, with in-depth knowledge, and understanding of healthcare challenges, priorities, funding, services, and KPIs. • Strong verbal and written communications skills. • Excellent project management skills. • Results-oriented mindset with a focus on driving measurable outcomes  • Excellent presentation skills and equally able to present to executive, sales and technical audiences. • Oral and written fluency in English.   Qualifications • Bachelor's or master's degree in Marketing, Business Administration, or related field.  Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $130,411-$195,617 CA generally ranges: $136,081-$204,121 All other locations fall under our General State range: $113,401-$170,101 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion. About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications. Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.  If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.

Lead and develop a team of enterprise account managers, define regional account strategies, and engage with key executive customers to drive growth and retention. | Requires 8-12+ years in enterprise sales or business development within technology, with experience managing large enterprise accounts and leading teams across Europe. | Director, Account Development – Europe Enterprise More than 100 million users around the globe rely on Citrix to help them adapt, transform, and meet the challenges faced by every modern enterprise across private, public, managed and sovereign cloud environments. In today’s dynamic business landscape, work happens everywhere — across devices, locations, and environments. With this flexibility comes complexity and risk. Citrix helps our customers to secure the work by providing secure access to the applications their workers—humans and agents—need wherever they are and from whatever devices they use. Citrix is trusted by thousands of customers to deliver improved user experience, more productivity, and tailored security at an optimized cost. The Director of Account Development – Europe Enterprise leads and develops a team of Enterprise Account Development Managers responsible for Citrix’s most strategic enterprise customers across the European region. This role is accountable for defining and executing regional account development strategy, driving consistent customer engagement at the executive level, and ensuring sustainable revenue growth, retention, and expansion across the enterprise portfolio. The ideal candidate is a strategic, customer-centric leader with a strong background in enterprise technology sales and account development, proven experience leading high-performing teams, and the ability to partner effectively across Sales, Technology, Marketing, Product, and Partner organizations. Securing the work for organizations globally is the heart of what Citrix is today and who we have always been. Come join our European Enterprise leadership team and help shape the future of how our most valued customers securely work. Citrix is a Cloud Software Group (CSG) company. CSG operates several core business units, primarily built around its major acquisitions, Citrix and TIBCO, enabling customers to evolve, compete, and succeed by leveraging franchises of software across data, automation, insight, and collaboration. Leadership & Team Management • Lead, coach, and develop a team of Enterprise Account Development Managers across Europe, setting clear expectations, objectives, and performance standards. • Drive a culture of accountability, collaboration, and continuous improvement, ensuring consistent execution of account development best practices. • Provide regular coaching, deal support, and strategic guidance to elevate individual and team performance. • Participate in talent planning, hiring, onboarding, and succession planning for the Account Development organization. Account & Regional Strategy • Own the regional enterprise account development strategy, ensuring alignment with Citrix’s overall go-to-market and growth objectives. • Oversee the creation and execution of multi-year (3-year) account growth strategies for strategic enterprise customers, ensuring quality, consistency, and measurable outcomes. • Guide teams in identifying market potential, growth opportunities, risk areas, and expansion strategies across assigned accounts. • Ensure strong monitoring of product adoption, usage breadth, and customer health to drive retention and expansion. Executive Engagement & Relationship Management • Sponsor and lead executive-level relationships with key strategic customers, including C-level stakeholders. • Drive and participate in executive briefings, regional executive events, and strategic customer engagements. • Act as an escalation point for critical accounts and ensure customer satisfaction and long-term partnership. Cross-Functional & Partner Collaboration • Work closely with Sales Leadership, Account Technology Strategists (ATS), Marketing, Solution Architects, Product Development, and Customer Success to deliver cohesive account strategies. • Ensure high-quality Account Strategy Review (ASR) documents and presentations, and provide executive-level input internally and externally. • Foster strong collaboration with strategic partners to support joint customer outcomes and growth initiatives. Performance Management & Reporting • Track and report on regional performance, pipeline health, customer growth, retention metrics, and strategic initiatives. • Provide insights, analysis, and forward-looking recommendations to senior leadership to inform investment and strategy decisions. • Ensure disciplined execution of forecasting, planning, and operational cadence. Required Experience & Skills • Bachelor’s degree in Business, Technology, or a related field required • MBA preferred • 8–12+ years of experience in enterprise account development, sales, or business development within the technology industry • Proven experience leading and managing teams in a complex, matrixed, enterprise sales environment • Experience working with large, strategic enterprise customers across Europe • Demonstrated track record of building and scaling high-performing account development or sales teams • Strong strategic thinking with the ability to translate vision into actionable plans • Deep understanding of the enterprise technology landscape, cloud, security, and emerging trends • Exceptional executive communication, presentation, and relationship-building skills • Strong analytical skills with the ability to assess market potential, account risk, and growth opportunities • Ability to operate effectively across cultures and geographies • Fluent verbal and written English required • Additional European languages are a plus About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications. If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.

Develop and execute ABM strategies using deep data insights to enhance customer engagement and account growth, collaborating closely with GTM teams. | Requires strong analytical skills, experience in data-driven marketing, and collaboration with sales and marketing teams, which are not reflected in your profile. | Reporting to the Director of Global Account Based Marketing (ABM), the ABM Lead, North America (NAM) plays a critical role in driving account intimacy, using marketing insights to inform GTM strategy, messaging, and planning. The primary focus is on helping our Go-To-Market (GTM) teams gain traction in the account: improving customer sentiment, creating and deepening relationships, and overcoming barriers to adoption. You will focus on a portfolio of existing enterprise customers and work closely with GTM, digital marketing, events, and performance marketing teams to deliver ABM activities that are grounded in data modeling, pattern identification, customer intelligence, and performance insights. In return, these activities will lead to deeper customer engagement, surface new relationships, and demonstrate Citrix’s value through measurable, insight‑backed impact. The role demands curiosity and deep analytical rigor, in particular the ability to drill into complex data on accounts, contacts, and campaigns, delivering insights that are actionable by GTM teams and Marketing campaigns. The ABM Lead will be comfortable interrogating account behavior, segmentation data, campaign performance metrics, and market data sets to uncover actionable insights and opportunities for optimization. The role is therefore suited for a data‑centric marketer with strong analytical acumen, able to translate data into engagement strategies that meaningfully influence account progression. Collaboration with GTM leadership, as well as Sales and Technical Strategists is key, and you willwork closely from the outset to understand goals, priorities, and barriers to success. You will beexpected to be a regular contributor at GTM team meetings and as such, you must be an expertcommunicator who uses data storytelling to distill complex data into clear insights and recommendations for these teams. Primary Accountabilities Strategy Development & Execution • Uses account insights to develop ABM strategies aligned to GTM objectives, leveraging deep data insights to identify adoption barriers and opportunities. • Builds engagement plans grounded in historical data, segmentation, customer behavior patterns, competitive activity, and business context. • Partner with Marketing teams to enhance messaging and engagement strategies using data‑backed insights. • Where required, build dedicated ABM strategies for focus accounts nominated by GTM Leaders. Collaboration • Forge close alliances with Sales and Technical Executive Leaders, and partner closely with GTM teams to understand requirements, priorities, relationships, and strategic delivery gaps. • Work with GTM teams to ensure that marketing campaigns are aligned to strategic objectives, while deliverables meet the needs of the business and target outcomes. • Support account strategy planning with market intelligence, customer behavior analytics, and account intimacy data. Events • Support audience acquisition and follow-up for marketing events, using data analysis for targeting, segmentation and follow-up. • Promote planned Citrix events to GTM teams, providing insights to ensure that events are targeted at the optimum audiences, while customer invitations are personalized where possible. • Work with the Events team to track and prove successful delivery of events via agreed metrics, as well as sharing feedback on event improvement opportunities. KPIs & Reporting • Monitor performance against KPIs using analytics, dashboards, and reporting. • Establish regular reporting, delivering customer data insights including campaign engagement, use cases, tech plays, new and existing contacts. • Uses data storytelling to interpret and present complex insights to stakeholders • Partners with Performance Marketing and Marketing Operations to analyze campaign outcomes, and customer insights to develop strategies, content and messaging. Data Analysis • Conduct ongoing market, and competitor analysis. • Drill into account, contact and campaign data-sets across multiple platforms • Works with GTM teams to deliver insights, content, and next best actions which inform and shape customer engagement, as well as improve customer sentiment. • Share vertical and customer insights with other teams, to inform design and delivery of marketing content and activities, e.g. Platform Marketing, Enablement, etc. Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $130,411-$195,617 CA generally ranges: $136,081-$204,121 All other locations fall under our General State range: $113,401-$170,101 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion. About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications. Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.  If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.

Manage strategic alliances, drive joint go-to-market strategies, and foster partner success to accelerate ecosystem growth. | Extensive experience in partner management, proven ability to drive revenue and strategic initiatives, and deep understanding of cloud platforms and enterprise software. | Overview As a Strategic Alliance Partner Manager, you will own the executive, commercial, and technical relationship with a portfolio of high-impact strategic partners. You will drive joint go-to-market motions, solution innovation, and revenue growth by aligning business priorities, enabling partner success, and orchestrating cross-functional execution between internal teams and partner organizations. This role is central to accelerating ecosystem value, expanding market presence, and strengthening long-term partner commitment.  Key Responsibilities Alliance Strategy & Relationship Leadership • Serve as the primary point of contact and relationship owner for assigned strategic alliance partners. • Champion the company’s value proposition, platform strategy, and solution vision within each partner organization. • Ensure alignment between partner priorities and corporate strategy, driving integrated messaging and co-investment. • Facilitate executive-level engagement to deepen partnership commitment and expand strategic opportunities. Joint Business Planning & GTM Execution • Lead annual and quarterly joint business planning to define shared goals, revenue targets, co-sell motions, and marketing investments. • Identify and activate joint value propositions and integrated solutions that differentiate in the market. • Drive field alignment by partnering with sales leaders to prioritize accounts, build co-sell pipelines, and accelerate partner-influenced revenue. • Ensure partners are equipped with the latest positioning, enablement, and competitive insights. Partner Enablement & Co-Innovation • Orchestrate cross-functional resources (solution engineering, product, marketing, enablement, services) to empower partner sales and technical readiness. • Promote partner access to training, certifications, technical assets, and solution playbooks. • Collaborate with product and engineering teams to identify integration opportunities, roadmap alignment, and future co-innovation initiatives. Operational Management & Partner Performance • Track partner KPIs, including pipeline creation, revenue contribution, solution adoption, and customer success metrics. • Analyze partner performance and guide partners in optimizing their investment, resource allocation, and market execution. • Oversee partner satisfaction, operational excellence, and post-sales execution with internal teams. • Maintain clear visibility into industry trends, partner ecosystem movements, and competitive landscape shifts.  Candidate Requirements • 12+ years in strategic alliances, partner management, cloud/technology sales, or ecosystem development roles. • Proven track record driving revenue, co-sell execution, and mutual business growth with enterprise technology partners. • Deep understanding of cloud platforms, enterprise software, and partner ecosystems (ISVs, hyperscalers, OEMs, GSIs, MSPs). • Strong business acumen with the ability to navigate complex organizations and influence executives. • Excellent communication, negotiation, and cross-functional leadership skills. • Highly self-directed, with the ability to manage multiple strategic initiatives simultaneously. • Passion for innovation, ecosystem thinking, and building long-term strategic relationships. • Willingness to travel as business needs require.  Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $180,510-$270,764 CA generally ranges: $188,358-$282,536 All other locations fall under our General State range: $156,965-$235,447 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion. About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications. Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.  If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.