Certus

Develop and execute scalable B2B outbound marketing campaigns, lead and mentor a team, and collaborate with sales and analytics teams to optimize performance. | Over 8 years of marketing experience, leadership skills, proficiency with email marketing platforms, strategic planning, and excellent communication skills. | Company Overview: Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more. Job Overview: We are actively recruiting a Sr. Manager, B2B Outbound Marketing – an experienced data-driven marketer with a proven track record of developing and executing high performing, integrated campaigns in a B2B SaaS organization. This position will be responsible for the strategic planning and development of scalable campaigns through email and direct mail channels to our target industries. The Sr. Manager, B2B Outbound Marketing will coach and mentor a team of Outbound Marketing Specialists to include providing campaign rollout plans, delivering constructive feedback, finding training opportunities, and working alongside them to deliver major projects. You will also work with your director and other marketing managers to gather campaign requirements, provide input on launch scheduling, and engage in continual process improvement. Responsibilities: · Develop annual/quarterly outbound marketing roadmaps, including channel strategy and resourcing needs · Utilize industry target data to support outbound content development and segmentation · Conduct weekly reviews and optimization for outbound automations · Drive structural changes in email platforms to allow for reporting efficiency · Partner with analytics and data insight teams to strengthen attribution models and measure outbound contribution to revenue and customer lifecycle outcomes · Monitor and optimize email deliverability, partnering with technical teams to maintain sender-domain health and improve inbox placement. · Establish a structured A/B and multivariate testing framework with roadmaps for testing subject lines, offers, segmentation, creative formats, and send-time optimization · Ensure outbound team is working toward company priorities and executing in a manner that generates success for Certus · Collaborate with Industry Marketers and Sales teams to ensure outbound messaging aligns with overall business objectives and go-to-market strategy. · Stay abreast of and recommend outbound marketing best practices with coding, design, and testing of email campaigns. Competencies Required: · 8+ years of experience with at least 2 years of experience leading an Enterprise or B2B lead generating team · Highly organized, extremely detail-oriented, able to work independently and manage time efficiently · Demonstrable motivation and experience coaching and growing members of the junior team. · Experience with Act On and/or Emarsys, Email Studio, Pardot or other robust email marketing platforms · Thorough understanding of strategic customer segmentation and targeting theories and processes · Ability to work collaboratively in a fast-paced and deadline-oriented environment · Ability to quickly learn new technologies, applications, and processes · Professional oral and written communication skills · Experience with InDesign, Canva or other print media design software · Ability to write engaging, action-driving, and grammatically correct copy · Knowledge of how to comply with CAN-SPAM laws · Proficiency in the Microsoft Office Suite of products; including the ability to develop formula-driven Microsoft Excel spreadsheets and leverage pivot tables Supervisory Responsibilities: · Outbound Marketing Specialists · Enterprise Outbound Marketing Manager Performance Expectations: · Quarterly, Yearly, or Cyclical improvement of email metrics such as open rate, click through rates, and revenue per email · Annual improvement in cost, efficiency, trackability, and revenue generated by direct mail campaigns · Quarterly, or yearly qualitative improvements to inter/intra departmental collaboration efforts __________________________________________________________________________________ EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Drive growth by managing the full sales cycle, expanding client relationships, delivering product demos, and maintaining detailed sales records. | 2-5 years selling mid-market SaaS with full sales cycle experience, ability to engage executive decision-makers, skilled in Salesforce, and strong time management. | Company Overview: Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more. Job Overview: The Account Executive is a pivotal role focused on driving growth within Certus’ digital solutions across an assigned territory. This position emphasizes managing the full sales cycle to expand our training content while delivering tailored, solutions-based approaches to various industry sectors. The successful candidate is results-oriented, thrives in a fast-paced environment, and brings a passion for building and expanding client relationships. You’ll have a proven ability to uncover opportunities, drive revenue growth, and play a key role in shaping a growing market. Success will be achieved through uncovering new sales opportunities via outbound prospecting, networking, and expanding existing relationships. This is an exciting opportunity to shape a growing market by delivering solutions that enhance client safety, compliance, and operational excellence. Responsibilities: Demonstrate an understanding of our digital training products and how they benefit our clients. Identify and prioritize new customer business through value-based selling and active listening to identify prospect needs and develop proposals. Develop a thorough understanding of the market, industry, and competitive landscape. Conduct engaging product and value proposition demonstrations for potential new customers to a broad audience of decision-makers, including senior and executive management. Partner with Marketing to develop messaging and campaigns. Keep detailed notes on prospect and client interactions in Salesforce. Maintain and cultivate a consistent book of new business in your sales funnel. Confident presence in presenting virtual solutions to prospects Requirements: Background in selling mid-market SAAS solutions. 2 - 5 years of experience managing a full sales cycle from prospecting to closing Ability to develop a trusted advisor relationship with a value-based sales methodology such as SPIN, Challenger, or MEDDIC Proven ability to develop questions to interpret customer needs and requirements to present a viable solution. The ability to break into and sell to executive-level decision-makers. Providing accurate sales forecasts and relevant reporting based upon realistic timelines. Skilled in time management and prioritization to meet close deadlines. Ability to work proactively and act independently, with little supervision. Competitive nature with a drive to succeed while working in a team environment. Salesforce, SalesLoft, and ZoomInfo experience preferred. Excellent relationship-building / managing skills. Remote position but must be located in the United States. Performance Expectations: Achievement of sales targets and revenue growth with safety-related solutions. Maintain detailed records of sales activities, pipeline health, and forecasts in Salesforce to support business planning and strategy. Strategic sales planning and pipeline management to drive growth in the organization. Please note this position is base pay plus commission. Base pay will be between $55,000 and $60,000 based on experience. Commissions are expected to be between $34,000 - $36,000 annually based on meeting sales quotas but are not capped. EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.