Carmichael Lynch

The Ad Operations Specialist will implement, QA, and maintain media pixels and tracking tags using Google Tag Manager. This role involves collaborating with various teams to ensure accurate and compliant media measurement. | Candidates should have 3-4 years of experience in ad operations or tag management, with expertise in Google Tag Manager. Knowledge of privacy regulations and the ability to troubleshoot complex tagging issues are essential. | What We Believe We believe that when the best of strategy and creativity come together, brands stand apart. Our Hiring Philosophy Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/ What’s In It for You* Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.) We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness) A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard. Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more. *Please note that these benefits only apply to full time roles About the Role We’re seeking a highly detail-oriented Ad Operations Specialist to join our analytics team, with a focus on advanced tag management, privacy-compliant tracking, and cross-platform pixel implementation using Google Tag Manager (GTM). This role is mission-critical in ensuring our media measurement remains accurate, future-proof, and fully compliant in an ever-changing digital privacy landscape. You’ll serve as our internal subject matter expert for GTM, digital pixels, data layers, and privacy/cookie compliance, partnering closely with media, analytics, and dev teams. Key Responsibilities Own the implementation, QA, and maintenance of all media pixels and tracking tags (Meta, Google Ads, TikTok, Pinterest, The Trade Desk, etc.) using GTM, including event-based and server-side set-ups. Build and manage robust custom variables to ensure precise, granular tracking for digital campaigns. Design tagging solutions that meet privacy requirements, including support for consent management platforms, cookie consent mode, and evolving privacy regulations (GDPR, CCPA, CPRA, ITP). Troubleshoot, debug, and resolve complex tagging isues using browser dev tools, debugging extensions, and network analysis. Collaborate across teams to translate tracking requirements into technical specifications for a variety of website platforms and CMS environments. Stay current on privacy and browser changes, proactively updating processes to address signal loss (e.g., blocked cookies, Apple ITP, Google Consent Mode). Maintain clear, organized documentation of all tag implementations, data layers, and consent requirements. Educate and support internal teams on best practices for measurement and GTM deployments. Recommend and implement technical solutions for measurement in restricted environments (server-side tagging, Meta CAPI, Enhanced Conversions, etc.) Qualifications 3-4 years of hands-on experience in ad operations or tag management with deep expertise in Google Tag Manager (GTM) Advanced knowledge of event-based tracking, data layers, and pixel implementation across major ad platforms. Demonstrated ability to work with privacy and cookie consent frameworks, including real-work experience with GDPR, CCPA, Consent Mode, ITP, and consent management tools (OneTrust, TrustArc, etc.). Comfortable using browser developer tools, network monitors, and debugging utilities to QA and troubleshoot implementations. Experience collaborating with analytics, media, and development teams to deliver accurate, privacy-compliant tracking. Excellent documentation skills and the discipline to maintain process rigor. Strong communicator with the ability to translate complex technical and privacy topics to non-technical audiences. Bonus: Exposure to GA4, Adobe Launch, or server-side GTM. Bonus: Basic JavaScript or JSON skills for troubleshooting/tag configuration. The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions. Salary Range: $75,000-80,000 annually

Lead the development and execution of strategic video media plans for key clients while ensuring alignment with client objectives. Analyze campaign data and performance metrics to optimize video strategies and deliver actionable insights. | Candidates should have 7+ years of experience in video media planning and buying, preferably within an agency or media company environment. Strong analytical skills and excellent communication abilities are essential, along with a demonstrated capacity for leadership and mentoring. | What We Believe We believe that when the best of strategy and creativity come together, brands stand apart. Our Hiring Philosophy Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/ What’s In It for You* Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.) We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness) A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard. Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more. *Please note that these benefits only apply to full time roles What You’ll Do As an Associate Media Director specializing in Video Investment, you’ll play a critical role in leading the development and execution of strategic video media plans for key clients. You’ll stay ahead of trends in the video landscape, collaborate across teams to drive successful campaign execution, and contribute to building agency-wide video expertise. This individual will be looked upon to create, nurture and champion key media partner relationships, with connections to our clients and internal teams. Key Responsibilities Lead the day to day activities of video media planning and buying across linear TV, streaming, addressable TV, and emerging video platforms, ensuring alignment with client objectives. Stay current with industry trends and new video formats, maintaining relationships with media vendors and partners. Analyze campaign data and performance metrics to optimize video strategies and deliver actionable insights. Collaborate closely with internal trade desk and Search teams to ensure smooth execution and integration of video campaigns across channels. Manage the development and documentation of operational processes to enhance efficiency and accuracy in media investment. Mentor junior team members by sharing knowledge and encouraging professional growth within the video media landscape. Communicate effectively with clients and internal teams, presenting video strategies and results clearly and confidently. Qualifications Experience: 7+ years of experience in video media planning and buying, preferably within an agency or media company environment. Expertise: Advanced understanding of the video ecosystem, including traditional and digital video platforms, with enthusiasm for learning and adapting to industry changes. Analytical Skills: Strong ability to interpret data and translate insights into strategic recommendations. Communication: Excellent verbal and written communication skills, comfortable working in collaborative team environments and client-facing roles. Leadership Potential: Demonstrated ability to coach and support junior team members, with a proactive approach to problem-solving. Flexibility: Ability to manage shifting priorities and handle multiple projects in a fast-paced environment. Why Join Us? Be part of a dynamic team shaping the future of video media investment. Develop your leadership skills, work with industry-leading clients, and grow your expertise in a fast-evolving space. The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions. Salary Range: $100,000-120,000 annually