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Lead and optimize paid search strategies across multiple platforms to drive revenue growth and manage budgets and reporting frameworks. | 5-7 years experience in paid search or ecommerce with proficiency in Google Ads, Merchant Center, and analytical tools like GA4 or Looker. | The Opportunity: The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. Who You Are: You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies. This role reports to our Paid Media Lead. Responsibilities Own & Scale Paid Media Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis Drive Growth Through Testing Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI Collaborate with the growth team to plan and execute Haus tests Measure What Matters Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns Collaborate Across Teams Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen) Work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen Requirements 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands Proven track record of scaling paid media profitability Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube Strong analytical skills with the ability to synthesize data into actionable insights Experience working with larger budgets and complex account structures Comfortable operating in a test-and-learn approach in a fast-paced environment Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar Strong understanding of product feed management and shopping campaign optimization Experience with Amazon is a plus The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. 401k: A 3% company match to help you plan for for your future Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Lead and optimize paid search strategies to drive growth and manage paid media campaigns end-to-end. | 5-7 years experience in paid search or ecommerce with strong analytical skills and hands-on Google Ads management. | The Opportunity: The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. Who You Are: You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies. This role reports to our Paid Media Lead. Responsibilities Own & Scale Paid Media • Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets • Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals • Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis • Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting • Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images • Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis Drive Growth Through Testing • Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements • Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI • Collaborate with the growth team to plan and execute Haus tests Measure What Matters • Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement • Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness • Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals • Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns Collaborate Across Teams • Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen) • Work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen Requirements • 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands • Proven track record of scaling paid media profitability • Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube • Strong analytical skills with the ability to synthesize data into actionable insights • Experience working with larger budgets and complex account structures • Comfortable operating in a test-and-learn approach in a fast-paced environment • Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar • Strong understanding of product feed management and shopping campaign optimization • Experience with Amazon is a plus The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: • Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. • 401k: A 3% company match to help you plan for for your future • Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s • Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody • A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! • Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! • Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. • Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. • Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! • Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! • #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. • Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. • Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! • Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The Senior Digital Product Designer will be responsible for UI/UX design for Caraway’s digital product experience, ensuring that new features and site optimizations improve core business KPIs. They will also collaborate with cross-functional stakeholders to analyze site performance data and execute design solutions. | Candidates should have 5+ years of experience in designing responsive digital experiences, with a strong portfolio showcasing their work. Proficiency in web design tools like Figma and the Adobe Suite is essential, along with strong organizational skills and the ability to manage multiple projects. | The Opportunity: We are looking for a Senior Digital Product Designer to join our team to help with the design, development, execution, and ongoing optimization of Caraway’s digital product and ecommerce website. The ideal candidate has a seasoned background in designing delightful digital experiences with an emphasis on responsive design across mobile & desktop, ideally at a fast-growing startup and/or consumer goods brand. This role is familiar working cross-functionally with developers, digital product managers, marketers, and other designers to build a best-in-class & top converting ecommerce platform. The Senior Digital Product Designer will have an impeccable eye for design to reinforce (and establish) the brand’s visual identity digitally, and will work to infuse their creative decision making with data-driven insights to help improve & hit company KPIs (Site Conversion Rate, Revenue per Session, AOV, etc.). Who You Are: The Senior Digital Product Designer has a passion for visual storytelling with exceptional skills in typography, layout design, and delivering pixel-perfect & developer-friendly assets. They stay up to date on all of the latest design trends within our industry & amongst challenger brands, and are adept at compiling directional research to inform and validate their creative decisions. They’ll be responsible for constructing, maintaining, and enforcing site guidelines across all digital touchpoints, ensuring all aspects of the site experience are considered and consistent. They have a strong ability to work independently and be self-sufficient in managing their tasks and responsibilities. They possess a proactive attitude, excellent communication, and the ability to effectively prioritize and execute tasks without constant supervision. Responsibilities: UI/UX design for all aspects of Caraway’s digital product experience, ensuring all new features & site optimizations directly or indirectly assist in improving core business KPIs Implementing and enforcing a cohesive end-to-end look and feel across the brand’s digital product, including: Enforcing brand style guides & considerations informing usage of fonts, color, grids, etc., across all site pages (PDPs, navigational features, landing pages, brand story & educational pages, blog, etc.). Creating, collaborating, and iterating on site prototypes, user journeys, and user flows utilizing systems-based design thinking Understanding the Caraway customer’s evolving wants and needs and making improvements to their shopping experience across all devices Exporting and uploading content to the site via Caraway’s internal CMS Collaborating with internal & external teams on producing net-new creative assets (photos, videos, copy, graphics, etc.) Supporting the product design team’s workflows by creating reusable and adaptable interactive components that leverage variants, design tokens, and component properties. Optimizing and updating the Figma Library accordingly to keep the team as organized and up to date. Collaborate with cross-functional stakeholders to analyze site performance data to identify, plan, scope, and execute end-to-end design solutions (user testing, heatmaps, CX inquiries, etc.). Proactively looks for opportunities and challenges the status quo on innovation and design quality. Contribute to brief out on-site A/B tests, and any net-new creative content needed to support e-comm business goals. Execute thorough quality assurance testing on new & optimized site features to identify potential bugs and ensure development is completed to scope in a timely manner Knowledge, skills, and abilities: 5+ years of experience in designing responsive digital experiences with a compelling portfolio of distinctive design work; DTC brand experience a plus Expert in web design tools (Figma) and the Adobe Suite (Photoshop, XD, InDesign, Illustrator) Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once An advocate for not just the user, but for the quality, consistency and scalability of the tools that they use You work well in a team as well as alone You're excited about our mission and making an impact at Caraway Collaborative team player, skilled at working cross-functionally to achieve shared objectives. Have a passion for all things home, design, and leading a non-toxic lifestyle. The anticipated base salary range for this role ​is $110,000 - $130,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs. Who are we: Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! Caraway Life: Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. 401k: A 3% company match to help you plan for for your future Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations! #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status