Caraway Home

Lead product innovation and project management to drive revenue growth through consumer insights and new product development. | Requires 3-5 years in product management or growth with hands-on experience in e-commerce experimentation, technical execution, and data-driven decision making. | The Opportunity Caraway’s Digital Product team is responsible for delivering a best-in-class e-commerce experience. We’re looking for a Digital Product Manager to own our onsite experimentation program and drive product improvements that increase conversion and generate incremental revenue, from identifying opportunities through testing and shipping improvements. Reporting to the Director of Digital Product, you’ll shape the customer experience across product detail pages (PDPs), cart, checkout, homepage, landing pages, and PLPs. You’ll partner with Engineering, UX, Creative, Growth, Merchandising, Analytics, CX, and Product Marketing, combining clear product judgment with hands-on technical skills and disciplined measurement. Responsibilities Product Strategy & Prioritization • Translate product direction into requirements, user stories, acceptance criteria, dependencies, success measures, and sequenced delivery plans. • Own the site experimentation roadmap, using funnel analysis, customer feedback, and behavioral insights to identify opportunities to improve conversion. • Manage Digital Product intake across stakeholder requests, bugs, launch needs, optimization ideas, technical debt, and roadmap opportunities. • Own backlog grooming, sprint planning, delivery follow-up, release readiness, and post-launch reviews for assigned workstreams. Experimentation & Technical Execution • Partner with Engineering and Design to assess feasibility, sequence work, manage tradeoffs, and resolve delivery blockers. • Manage delivery from scoping through launch, balancing experiments with conversion-critical bugs and site improvements. • Own QA across variants, devices, responsive layouts, cart and checkout behavior, and tracking. Partner with Engineering on feasibility, performance, release readiness, and rollback plans. • Use HTML, CSS, and browser developer tools to inspect onsite experiences, troubleshoot issues, and make targeted changes within approved tools. • Turn results into decisions to ship, iterate, or stop; coordinate permanent implementation and post-launch validation, keeping partners aligned on tradeoffs and next steps. Onsite Personalization & Segmentation • Own and expand onsite personalization and segmentation logic, including new versus returning visitors and traffic source. • Partner with Growth, Merchandising, Creative, and UX on audience-specific content and experiences, with clear targeting rules, exclusions, and fallback behavior. • Validate targeting and measure incremental impact through controlled testing where feasible. Measurement & Reporting • Partner with Analytics and Growth to establish trusted metric definitions, tracking, funnels, and dashboards before launch. • Define sample size, test duration, success criteria, and guardrails for experiments. Apply sound statistical judgment and account for overlapping tests, promotions, and data-quality issues to prevent false positives. • Deliver a monthly readout connecting experiment outcomes to estimated incremental revenue, including assumptions, uncertainty, rollout status, and learnings. • Distinguish observed results from projected impact, avoid double-counting gains, and use post-launch performance to inform future product decisions. What Success Looks Like • Customer insights and business priorities translate into a focused roadmap and clear product decisions. • Shipped improvements increase conversion while respecting AOV and RPV guardrails, with revenue impact measured and communicated. • Experiments and features launch with strong QA, reliable tracking, and clear ownership. • Results and learnings inform future work, including when to stop or change direction. Who You Are • You have 3–5 years of relevant experience in product management, growth, or CRO, with demonstrated ownership of e-commerce experimentation and customer-facing product improvements. • You can walk through a feature you shipped: the customer problem, how you prioritized it, the tradeoffs you made, how you partnered with Design and Engineering, and what you learned from its performance after launch. • You have hands-on experience designing, launching, and analyzing A/B tests, including applying sample-size requirements, statistical uncertainty, and test-duration discipline to rollout decisions. • You can independently inspect and edit HTML/CSS, use browser developer tools, and troubleshoot responsive layouts and tracking issues. You know when a change requires Engineering support. • You can turn customer insights and funnel data into hypotheses, make and defend prioritization decisions, and write clear requirements and acceptance criteria. • You are comfortable working with commerce platforms, CMS tools, experimentation platforms, and analytics, and communicating results in terms of customer and business impact. Nice to Have • Experience with Shopify, Pack, Intelligems, or a comparable DTC commerce and experimentation stack. • Familiarity with JavaScript, Shopify Liquid, headless commerce, APIs, or third-party integrations. • Experience with behavioral analytics, session recordings, customer research, or onsite personalization. • A background in growth marketing, with a strong understanding of the customer journey from paid ads through landing pages, onsite discovery, and purchase. • Experience using AI tools to support research, analysis, or workflow efficiency, with human validation of outputs. The anticipated base salary range for this role is $100,000 - 120,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: • Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. • 401k: A 3% company match to help you plan for for your future • Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s • Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody • A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! • Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! • Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. • Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. • Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! • Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! • #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. • Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. • Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! • Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as during outreach, reviewing applications and analyzing resumes. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Lead and optimize paid search strategies across multiple platforms to drive revenue growth and manage budgets and reporting frameworks. | 5-7 years experience in paid search or ecommerce with proficiency in Google Ads, Merchant Center, and analytical tools like GA4 or Looker. | The Opportunity: The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. Who You Are: You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies. This role reports to our Paid Media Lead. Responsibilities Own & Scale Paid Media Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis Drive Growth Through Testing Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI Collaborate with the growth team to plan and execute Haus tests Measure What Matters Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns Collaborate Across Teams Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen) Work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen Requirements 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands Proven track record of scaling paid media profitability Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube Strong analytical skills with the ability to synthesize data into actionable insights Experience working with larger budgets and complex account structures Comfortable operating in a test-and-learn approach in a fast-paced environment Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar Strong understanding of product feed management and shopping campaign optimization Experience with Amazon is a plus The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. 401k: A 3% company match to help you plan for for your future Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Lead and optimize paid search strategies to drive growth and manage paid media campaigns end-to-end. | 5-7 years experience in paid search or ecommerce with strong analytical skills and hands-on Google Ads management. | The Opportunity: The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. Who You Are: You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies. This role reports to our Paid Media Lead. Responsibilities Own & Scale Paid Media • Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets • Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals • Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis • Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting • Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images • Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis Drive Growth Through Testing • Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements • Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI • Collaborate with the growth team to plan and execute Haus tests Measure What Matters • Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement • Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness • Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals • Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns Collaborate Across Teams • Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen) • Work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen Requirements • 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands • Proven track record of scaling paid media profitability • Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube • Strong analytical skills with the ability to synthesize data into actionable insights • Experience working with larger budgets and complex account structures • Comfortable operating in a test-and-learn approach in a fast-paced environment • Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar • Strong understanding of product feed management and shopping campaign optimization • Experience with Amazon is a plus The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: • Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. • 401k: A 3% company match to help you plan for for your future • Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s • Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody • A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! • Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! • Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. • Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. • Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! • Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! • #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. • Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. • Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! • Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.