Bridge

The role focuses on owning and scaling demand generation channels, optimizing pipeline and lead conversion, and building a scalable demand engine. | Requires 5-8 years in B2B marketing with a focus on demand generation, familiarity with marketing automation, CRM workflows, and a revenue-first mindset. | About Bridge Bridge radically simplifies accepting insurance for virtual care clinics, enabling them to offer patients insurance-covered care within a matter of weeks. By utilizing Bridge, virtual care clinics can tap into nationwide insurance coverage, leverage patient-facing and back-office technology specifically designed for virtual care workflows, and benefit from comprehensive revenue cycle management. Bridge is already scaling rapidly and supports clinics across a broad range of specialities. It is led by a team of seasoned healthcare experts with extensive experience across virtual care clinic operations, insurance contracting, and revenue cycle management. Backed by leading investors including General Catalyst, Andreessen Horowitz, Thrive Capital, Khosla Ventures, Greenoaks, and Mischief. Role We’re hiring our first dedicated Demand Generation Manager to own and scale how we generate sales-qualified leads. Today, our entire pipeline is inbound and organic. We’ve seen strong signals from early experiments with LinkedIn content, a monthly newsletter, and field marketing. This role is about turning those signals into a repeatable, measurable, and growing pipeline engine. You’ll work directly with the Head of Growth to define demand generation strategy, where you’ll fully own execution, performance tracking, and iteration. This is a hands-on role for someone who wants real ownership and direct impact on revenue. Why this role is exciting This role offers direct ownership over pipeline and revenue impact, with high autonomy and real influence on demand generation strategy. You’ll have the opportunity to build the demand function from the ground up, shaping how we generate and scale sales-qualified leads. As the company grows, this role has a clear path to expand in scope and seniority. Responsibilities Own pipeline generation Your north star metric is sales-qualified leads and pipeline generation. You’ll design, execute, and optimize programs that directly drive pipeline and convert to revenue. Build and scale demand gen channels We’ve seen strong signals from LinkedIn, our monthly newsletter, and field marketing. You’ll refine what’s working, systematize it, and scale it — while also proposing and testing new channels and ideas to drive lead volume. Mid-funnel deal acceleration Own the creation and iteration of mid-funnel assets that improve conversion rates and accelerate deal velocity across the funnel. Measure and iterate Define success metrics and reporting to track performance end-to-end. Run experiments, learn quickly, and double down on what works. Prepare for future scale Lay the foundation for a scalable demand engine that grows with the company, including helping stand up targeted ABM campaigns for strategic outbound efforts. What we’re looking for Experience • 5–8 years in B2B marketing, with demonstrated success of owning demand generation and driving pipeline • Experience in early-stage or scaling companies; comfortable building from scratch • Familiarity with marketing automation, CRM workflows (we use HubSpot), and attribution basics Skills & mindset • Revenue-first: you think in SQLs, pipeline generation, and conversion rates • Full-stack executor: you can go from idea to execution to analysis without needing a big team • Strategic but hands-on: you enjoy both planning and doing • Highly analytical and comfortable with imperfect data • Opinionated, collaborative, and excited to work closely with a executive leader What we’re not looking for This is not a content marketer, lifecycle marketer, or brand marketer role. Your mandate is pipeline. Success in this role looks like • A steady and sustainable increase in sales-qualified leads and pipeline created • Clear visibility into what’s working, what’s not, and why • Strong alignment and collaboration with sales and sales • A demand generation engine that compounds over time Pay Transparency The estimated starting base salary range for this position is $120,000-150,000. Actual compensation may vary based on experience, qualifications, and interview performance. Compensation may also include equity, performance bonus, and benefits. We value equity upside and ownership at Bridge. Location • Our preference is for candidates who can join us in-person in Boulder, CO. Our ideal weekly schedule is 3 days in-office, 2 days remote. • We are open to fully remote for select candidates.

Develop and execute a comprehensive marketing strategy, oversee brand positioning, and lead a high-performing marketing team to drive growth and brand recognition. | Over 10 years of progressive marketing experience, with at least 3 years in senior leadership, and success in B2B revenue growth and demand generation, preferably in AdTech or MarTech sectors. | BRIDGE is currently seeking a Senior Director of Marketing who will be responsible for leading our marketing strategy and execution. The ideal candidate will be be a visionary leader with a deep understanding of our business, scaling B2B marketing organizations, and driving pipeline generation all while elevating our brand awareness, and enabling sales success in a fast-paced, high-growth technology environment. Overall responsibilities: Develop and execute a comprehensive, integrated marketing strategy that aligns with aggressive business goals (revenue, market share, brand equity). Own the brand narrative, positioning and core value proposition, clearly articulating what makes the company different and why we win. Ensure compelling and consistent messaging all customer segments and channels (brands, agencies, and local media companies). Lead, mentor, and grow a high-performing marketing team encompassing product marketing, demand generation, content, communications (PR/AR), and creative services. Foster a data-driven, accountable, and innovative culture within the marketing organization. Elevate the company's brand recognition and perceived leadership within the industry. Oversee internal and external communications. Desired skills, education, and experience: 10+ years of progressive experience in marketing, with at least 3+ years in a senior leadership role (Director or VP) within the AdTech or MarTech sector. Demonstrable success in driving B2B revenue and scaling a global demand generation engine. Strong understanding of modern marketing metrics (LTV, CAC, MQL/SQL conversion rates, pipeline velocity). Exceptional leadership, communication, and interpersonal skills; able to influence and collaborate effectively across all levels of the organization. Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. The salary range for this position is $160,000 - $175,000. What BRIDGE offers you: An opportunity to work with and directly impact our organization’s growth and revenue An opportunity to work with the latest technology Professional growth and development Competitive salary and compensation structure and benefits An enjoyable and evolving culture in a forward-thinking company Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count. Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law. The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors. Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.

Manage and optimize paid social and search campaigns, oversee tracking implementation, and support reporting and platform evaluation. | Experience in paid social and search campaigns, platform expertise (Meta, Google Ads), tracking and analytics skills, and ability to manage multiple campaigns in a fast-paced environment. | BRIDGE is looking for a Digital Media Manager to drive the execution, optimization, and quality control of Paid Social and Google Ads campaigns. While the core focus lies in search and social platforms, the ideal candidate is well-versed in programmatic tactics and data-driven strategy. You will be responsible for operational excellence, overseeing everything from precise campaign setup and daily monitoring to high-level reporting that ensures client KPIs are consistently met. Key Responsibilities: Manage daily workflows and support operations across campaign builds, targeting, budgets, bids, and tracking, with direct in-platform execution and optimization. Monitor live campaigns daily to ensure accurate delivery, pacing, and performance against client KPIs; end-to-end ownership of issues Recommend and implement optimizations to improve campaign performance including setup and audience refinements, creative testing, budget adjustments, and bid strategy updates. Oversee and own pixel implementation, event setup, and conversion tracking using platform tools and Google Tag Manager. Support reporting by ensuring data accuracy across platforms and internal reporting tools as well as provide reporting as needed for clients Evaluate new platforms/features/opportunities and develop strategic POVs Serve as technical consultant and assist clients with troubleshooting pixels and page access issues. Follow established QA checklists, build standards, and operational workflows; contribute to documentation and process improvements. Facilitate proactive and timely communication with cross-functional teams to support campaign execution and performance goals. Mentor and train junior team members, encouraging a learning environment that value high performance Desired Skills, Education, and Experience: 3–5 years of hands-on experience in Paid Social, Paid Search, and/or digital media operations Fluency in executing campaigns in Meta and Google Ads across all campaign types and objectives Strong working knowledge of each platforms’ capabilities, features, and best practices Working knowledge of conversion tracking, pixels, and Google Tag Manager Proficiency in Google Sheets and Excel, including pivot tables and vlookups Strong attention to detail and organizational skills Ability to manage multiple campaigns in a fast-paced environment Clear written and verbal communication skills Bachelor’s degree preferred, with a concentration in advertising, marketing, business administration, communications, or related field Hands on experience in The Trade Desk, Beeswax, TikTok, Snapchat, and LinkedIn Basic knowledge of JavaScript for tag troubleshooting This is a remote/work-from-home role and the salary range is $70,000 - $80,000 per year. What BRIDGE offers you: An opportunity to work with and directly impact our organization’s growth and revenue An opportunity to work with the latest technology Professional growth and development Competitive salary and compensation structure and benefits An enjoyable and evolving culture in a forward-thinking company Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count. Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law. The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors. Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.

Own and optimize multi-channel demand generation strategies, manage CRM and marketing automation, and collaborate with sales to drive pipeline growth. | Extensive experience in demand gen, strong CRM and marketing automation skills, analytical mindset, and proven success in pipeline creation. | BRIDGE is hiring a Manager, Growth & Demand Generation to own lead generation and pipeline growth. This role will build and scale our demand engine across paid media, organic social, lifecycle nurture, events/webinars, and partner initiatives—turning campaigns into qualified leads, sales opportunities, and revenue. Success is measured by pipeline generated, lead quality, conversion rates, and ROI. Key Responsibilities Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels Build and run multi-channel acquisition programs (LinkedIn, Google/YouTube, Meta, and emerging channels) Develop persona-based campaigns and offers that convert into meetings and opportunities Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs Partner with Sales to support robust annual pipeline generation through targeted growth initiatives Manage budgets, forecasting, and performance benchmarks to maximize ROI Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline Champion experimentation and continuous optimization across channels and campaigns Present results, insights, and recommendations to senior leadership Success Metrics Pipeline created / influenced SQLs and meetings booked Conversion rates (lead → MQL → SQL → opportunity) CPL, cost per opportunity, CAC-to-pipeline ROI Speed-to-lead, lifecycle progression, nurture conversion Desired Skills, Education, and Experience: 6+ years in demand gen, growth marketing, or performance marketing (B2B preferred) Proven success generating measurable pipeline through multi-channel programs Strong CRM + marketing automation experience (HubSpot/Salesforce/Marketo/etc.) Highly analytical, ROI-focused, and comfortable owning dashboards/attribution Strong communicator with ability to align Sales + Marketing around pipeline outcomes High-energy, hands-on, fast-moving operator with high standards This is a remote/work-from-home role and the salary range is $90,000 - $105,000 per year. What BRIDGE offers you: An opportunity to work with and directly impact our organization’s growth and revenue An opportunity to work with the latest technology Professional growth and development Competitive salary and compensation structure and benefits An enjoyable and evolving culture in a forward-thinking company Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count. Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law. The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors. Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.