Botanic Tonics

Lead brand strategy, storytelling, and demand creation through content, paid media, social, experiential marketing, and retail activation. | Over 10 years of progressive brand or marketing leadership experience, proven success in content, paid media, social, experiential marketing, and experience in high-growth environments. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview Botanic Tonics is redefining the functional beverage space by creating bold, culturally relevant brands that win where discovery and impulse matter most—the convenience channel. The Senior Director of Brand will serve as the steward and amplifier of the Botanic Tonics brand portfolio, with primary ownership of brand strategy, storytelling, and demand creation. This role is responsible for building brand awareness, cultural relevance, and trial through content, paid media, social, experiential marketing, and field activations, while ensuring the brand shows up powerfully at shelf and in the hands of consumers. The ideal candidate blends strategic brand leadership with scrappy, executional excellence and thrives in a fast-moving, high-growth CPG environment. Brand Vision & Strategy Own and evolve the Botanic Tonics brand strategy, positioning, and voice across all consumer and retail touchpoints. Translate the company’s mission, product benefits, and consumer insights into compelling, differentiated brand narratives. Ensure brand consistency while allowing flexibility for speed, testing, and innovation in a disruptive category. Act as the internal brand authority, aligning Marketing, Sales, Innovation, and Operations around a unified vision. Content, Paid Media & Social Lead the development of bold, thumb-stopping content strategies that educate, entertain, and convert. Oversee paid advertising across digital and social platforms (Meta, TikTok, YouTube, programmatic, retail media), optimizing for awareness, trial, and efficiency. Own social media strategy, ensuring Botanic Tonics stays culturally relevant, authentic, and community-driven. Build and scale creator, influencer, and ambassador programs that feel organic to the brand and resonate with core consumers. Activate the brand through sampling, pop-ups, events, grassroots programs, and local partnerships. New Product Launches Lead brand strategy and go-to-market execution for new product launches. Partner closely with Innovation, Sales, and Trade Marketing to ensure launches are optimized for c-store velocity and shopper behavior. Develop launch playbooks that balance speed, clarity, and impact in a fast-moving retail environment. Retail & Commercial Partnership Build brand strategies specifically designed for the convenience channel, recognizing its unique shopper dynamics, impulse behavior, and limited real estate. Collaborate with Sales and Trade Marketing to ensure brand storytelling translates to in-store execution, on-pack messaging, displays, and promotions. Support selling efforts by helping retailers understand the brand, consumer, and why Botanic Tonics wins at shelf. Team & Agency Leadership Build, lead, and mentor a high-performing brand and creative team. Manage agency partners across creative, media, experiential, and social. Establish clear KPIs and performance metrics tied to awareness, trial, velocity, and brand health. Qualification 10+ years of progressive brand or marketing leadership experience, ideally within CPG, beverages, or functional/wellness categories. MBA from top university highly preferred Proven success building brands through content, paid media, social, and experiential marketing. Direct experience marketing into or alongside the c-store / convenience channel strongly preferred. Demonstrated success leading new product launches in high-growth environments. Strong understanding of consumer behavior, cultural trends, and performance marketing. Experience partnering closely with Sales, Trade Marketing, and Innovation. Entrepreneurial mindset—comfortable with ambiguity, speed, and hands-on execution. Passion for building brands that challenge convention and create cultural relevance. Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

Identify and develop new retail accounts, especially in convenience stores, and serve as the brand ambassador in new markets. | Proven success in field sales within CPG, strong relationship skills, and willingness to travel extensively. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview We’re looking for a high-energy, highly motivated Market Development Manager to help drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with the Director of Sales and other Sales Leadership to seed and grow new accounts—particularly within the convenience store channel. You should love to sell, thrive in fast-paced environments, and know what it takes to open new doors. This is a field-based role, perfect for someone who’s entrepreneurial, persuasive, and ready to hit the ground running. Key Responsibilities Partner with Director Sales to identify key regions with high concentrations of new account opportunities. Secure new retail partnerships, with a focus on independent and small-chain convenience stores. Open accounts with excellence in merchandising Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle. Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support. Track and report on sales performance, market feedback, and competitive insights from the field. Support marketing activations and sampling events with your market/region Qualifications A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space. 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics. Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners. Comfortable working independently and traveling frequently (90–100%). Entrepreneurial mindset—you’re energized by creating something from nothing. Strong communicator, highly organized, and goal-oriented. Other This role requires 90-100% travel across the Tri-State area Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

Identify and develop new retail accounts, especially in convenience stores, and serve as the brand ambassador in new markets. | 5+ years of CPG sales experience, knowledge of DSD systems and convenience retail, ability to travel extensively, and strong relationship skills. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview We’re looking for a high-energy, highly motivated Market Development Manager to help drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with the Director of Sales and other Sales Leadership to seed and grow new accounts—particularly within the convenience store channel. You should love to sell, thrive in fast-paced environments, and know what it takes to open new doors. This is a field-based role, perfect for someone who’s entrepreneurial, persuasive, and ready to hit the ground running. Key Responsibilities Partner with Director Sales to identify key regions with high concentrations of new account opportunities. Secure new retail partnerships, with a focus on independent and small-chain convenience stores. Open accounts with excellence in merchandising Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle. Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support. Track and report on sales performance, market feedback, and competitive insights from the field. Support marketing activations and sampling events with your market/region Qualifications A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space. 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics. Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners. Comfortable working independently and traveling frequently (90–100%). Entrepreneurial mindset—you’re energized by creating something from nothing. Strong communicator, highly organized, and goal-oriented. Other This role requires 90-100% travel across the Southwest/Desert Region: California, Nevada, New Mexico and Arizona Preference for this position to be based in one of the following cities/areas Las Vegas, NV or Las Angeles, CA. Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

Identify and develop new markets and retail partnerships, especially in convenience stores, and serve as the brand ambassador in new regions. | 5+ years of field sales experience in CPG, with strong relationship-building skills, and willingness to travel extensively. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview We’re looking for a high-energy, highly motivated Market Development Manager to help drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with the Director of Sales and other Sales Leadership to seed and grow new accounts—particularly within the convenience store channel. You should love to sell, thrive in fast-paced environments, and know what it takes to open new doors. This is a field-based role, perfect for someone who’s entrepreneurial, persuasive, and ready to hit the ground running. Key Responsibilities Partner with Director Sales to identify key regions with high concentrations of new account opportunities. Secure new retail partnerships, with a focus on independent and small-chain convenience stores. Open accounts with excellence in merchandising Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle. Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support. Track and report on sales performance, market feedback, and competitive insights from the field. Support marketing activations and sampling events with your market/region Qualifications A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space. 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics. Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners. Comfortable working independently and traveling frequently (90–100%). Entrepreneurial mindset—you’re energized by creating something from nothing. Strong communicator, highly organized, and goal-oriented. Other This role requires 90-100% travel across the PacNW region. Preference for position to be based in Portland, OR or Seattle, WA area. Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

Identify and develop new markets and accounts within the convenience store channel, serving as the brand ambassador and supporting marketing activations. | 5+ years of CPG sales experience, knowledge of DSD systems and convenience retail, ability to travel extensively, fluency in Spanish. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview We’re looking for a high-energy, highly motivated Market Development Manager to help drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with the Director of Sales and other Sales Leadership to seed and grow new accounts—particularly within the convenience store channel. You should love to sell, thrive in fast-paced environments, and know what it takes to open new doors. This is a field-based role, perfect for someone who’s entrepreneurial, persuasive, and ready to hit the ground running. Key Responsibilities Partner with Director Sales to identify key regions with high concentrations of new account opportunities. Secure new retail partnerships, with a focus on independent and small-chain convenience stores. Open accounts with excellence in merchandising Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle. Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support. Track and report on sales performance, market feedback, and competitive insights from the field. Support marketing activations and sampling events with your market/region Qualifications A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space. 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics. Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners. Comfortable working independently and traveling frequently (90–100%). Entrepreneurial mindset—you’re energized by creating something from nothing. Strong communicator, highly organized, and goal-oriented. Must be fluent in spanish Other This role requires 90-100% travel across the Southeast Region. Preference for this position to be based in one of the following cities/areas Atlanta, GA, Orlando, FL or Miami, FL. Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

Identify and develop new retail accounts, especially in convenience stores, and serve as the brand ambassador in new markets. | 5+ years of CPG sales experience, strong relationship-building skills, and ability to travel extensively. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview We’re looking for a high-energy, highly motivated Market Development Manager to help drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with the Director of Sales and other Sales Leadership to seed and grow new accounts—particularly within the convenience store channel. You should love to sell, thrive in fast-paced environments, and know what it takes to open new doors. This is a field-based role, perfect for someone who’s entrepreneurial, persuasive, and ready to hit the ground running. Key Responsibilities Partner with Director Sales to identify key regions with high concentrations of new account opportunities. Secure new retail partnerships, with a focus on independent and small-chain convenience stores. Open accounts with excellence in merchandising Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle. Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support. Track and report on sales performance, market feedback, and competitive insights from the field. Support marketing activations and sampling events with your market/region Qualifications A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space. 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics. Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners. Comfortable working independently and traveling frequently (90–100%). Entrepreneurial mindset—you’re energized by creating something from nothing. Strong communicator, highly organized, and goal-oriented. Other This role requires 90-100% travel across the Chicagoland region. Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

Identify and develop new retail accounts, especially convenience stores, and serve as the brand ambassador in new markets. | 5+ years of CPG sales experience, knowledge of DSD systems and convenience retail, strong relationship skills, willingness to travel extensively. | At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment. Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves. Be Present. Be You. When you can truly be there, you feel free. Overview We’re looking for a high-energy, highly motivated Market Development Manager to help drive our next phase of national growth. This individual will be responsible for identifying and developing high-potential new markets across the U.S., working closely with the Director of Sales and other Sales Leadership to seed and grow new accounts—particularly within the convenience store channel. You should love to sell, thrive in fast-paced environments, and know what it takes to open new doors. This is a field-based role, perfect for someone who’s entrepreneurial, persuasive, and ready to hit the ground running. Key Responsibilities Partner with Director Sales to identify key regions with high concentrations of new account opportunities. Secure new retail partnerships, with a focus on independent and small-chain convenience stores. Open accounts with excellence in merchandising Serve as the frontline brand ambassador in new markets—owning the first impression and initial sales cycle. Work cross-functionally to ensure a smooth handoff of newly opened accounts to local DSD partner for ongoing support. Track and report on sales performance, market feedback, and competitive insights from the field. Support marketing activations and sampling events with your market/region Qualifications A passionate, self-driven sales professional with a proven track record of success in field sales, ideally within the convenience retail space. 5+ years of CPG sales experience; strong preference for those with knowledge of DSD systems and convenience retail dynamics. Exceptional at building relationships quickly—whether with store owners, distributor reps, or regional partners. Comfortable working independently and traveling frequently (90–100%). Entrepreneurial mindset—you’re energized by creating something from nothing. Strong communicator, highly organized, and goal-oriented. Other This role requires 90-100% travel across the Texas/Oklahoma region. Preference for this position to be based in one of the following cities/areas Austin, TX; Dallas, TX; Houston, TX or San Antonio TX Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule. Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.