Boot Barn

Lead social media efforts for women's content including strategy, content calendar, community management, and campaign performance analysis. | Experience managing social media platforms, collaborating cross-functionally, and strong communication skills. | SOCIAL MEDIA LEAD - WOMEN’S REPORTS TO: SOCIAL MEDIA MANAGER STATUS: NON-EXEMPT Summary Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community. Our vision is to offer everyone a piece of the American spirit - one handshake at a time. The Social Media Lead - Women’s is responsible for working closely with the Social Media and Marketing teams to provide digital support for Boot Barn and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy, manage multiple deadlines, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members. Essential Duties And Responsibilities • Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands women’s content. • Plan and implement new social media strategies on all platforms, monitoring social media trends and providing innovative ideas and concepts to support brand initiatives. • Collaborate with creative, marketing, merchandising, and communications teams to ensure brand consistency. • Create and manage a social media content calendar across all platforms. • Community management - Monitor and facilitate responses to social media posts and direct messages in partnership on all platform fostering engagement and growth. • Track, analyze, summarize, and report on campaign performance, providing recommendations to improve engagement and follower count. • Working with existing talent and sourcing new partnerships to support business needs. • Review all content before it’s posted, ensuring accuracy and brand consistency. Additional Responsibilities • Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management • Demonstrates high level of quality work, attendance and appearance. • Travels up to 20% of scheduled shifts • Adheres to all Company Policies & Procedures and Safety Regulations • Adheres to local, state and federal laws • Performs any other duties that may be assigned by management • Understands and complies with all company rules and regulations