Bob Evans

Engage and moderate social media communities, create platform-specific content, track engagement metrics, and collaborate with marketing and operations teams to promote brand loyalty. | 2-4 years social media or content creation experience in restaurant, hospitality, or retail, strong communication skills, and preferably a marketing-related degree. | Grow your career at Bob Evans Restaurants! We are currently hiring for a Social Media Cummunity Coordinator to join our marketing team in New Albany, Ohio. This is a hybrid role with on-site work Monday through Thursday, and remote flexibility on Fridays. Discover where good grows and apply today! POSITION REPORT TO: Manager, E-commerce & Digital Marketing POSITION LOCATION: Bob Evans Restaurant Support Center New Albany, Ohio Statement of Purpose: The Social Media Community Coordinator for Bob Evans Restaurants will engage audiences across social media networks to increase brand loyalty and grow authentic connections. This function oversees interactions that strengthen relationships and promote brand advocacy. The Social Media Community Coordinator is also responsible for nurturing online relationships for the brand through the creation and moderation of social messaging. Key Responsibilities Actively engages with community members, responds to questions and feedback, and moderates discussions to ensure a positive and productive environment. Monitors social media channels to build a community of followers and increase engagement. Grows audiences on social platforms, including Facebook, Twitter, LinkedIn, and Instagram. Regularly creates platform-specific content to enhance Bob Evans Restaurants brand image. Manages creation and curation of content (text, images, videos) that resonates with the community and aligns with Bob Evans Restaurants' messaging. Implements engaging text, image, and video content for social media accounts. Promote Google reviews - work with Ops to develop programs to increase the number of positive Google reviews. Create competitive reporting that includes narratives and marketplace food trends. Tracks engagement metrics, monitors online conversations, and reports on the community's performance and sentiment. Works closely with Marketing, Operations and other key stakeholders to ensure consistent messaging and gather valuable feedback. Develop and distribute press releases that strengthen the brand's image. All other duties as assigned. Knowledge Excellent written and verbal communication skills. A passion for fostering community relationships through engagement. Talent and desire to create brand-building content for a variety of platforms. Strong working knowledge of community dynamics. Social media expertise. Working knowledge on how to track and evaluate Bob Evans' social presence and community performance. Proficient in current social landscapes and how Bob Evans fits into these environments. Highly skilled with social media platforms. Understand trends that can be beneficial to Bob Evans Restaurants. Logical reasoning skills with a solution-oriented mindset. Can assess a variety of situations and think through community issues to resolve conflicts as needed. Analytical skills. Experience in the field of Public Relations preferred Education/Experience Associate or Bachelor's Degree preferred in a marketing-related field or a combination of equivalent education and experience. 2-4 years working in Social Media or Content Creation for a restaurant, hospitality or retail brand. Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required sit, talk and hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand, walk, use hands to feel objects, and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.