Blue Onion

Drive pipeline growth through marketing programs and AI-powered content creation. | 3-5 years growth marketing experience with AI tool proficiency and strong storytelling skills. | About Blue Onion Blue Onion is building the next generation of financial infrastructure for leading retail and consumer brands. We transform fragmented financial and operational data into a single source of truth, injecting context and creating a trusted foundation for faster, smarter decision-making and AI-driven workflows. As businesses strive to rely on AI to power critical workflows, data quality has become a competitive advantage. Blue Onion provides the clean, reconciled financial data layer that both teams and AI agents depend on to operate with confidence. By automating data validation and reconciliation, we help companies eliminate manual work, improve accuracy, and unlock real-time financial visibility. Trusted by brands including Supergoop!, Lemme, and a.k.a. Brands, Blue Onion powers the financial infrastructure behind modern commerce because intelligent software is only as effective as the data it runs on. Learn more and see a demo of the platform at blueonion.ai. About This Role We're looking for an AI-native Growth Marketing Manager to drive demand generation, accelerate pipeline, expand our brand presence, and experiment with new ways of reaching customers. This is a hands-on role for a builder who thrives on testing ideas, moving quickly, and turning creativity into measurable business results. This is a highly entrepreneurial role with the opportunity to test, launch, and scale a wide range of marketing initiatives across the customer journey. You'll experiment relentlessly, learn quickly, and help uncover the programs, channels, and messages that drive growth. From shaping our brand and content strategy to executing campaigns and exploring new AI-powered ways of working, you'll have a direct hand in how Blue Onion reaches and serves customers. Who You Are You'll thrive in this role if you're highly proactive, comfortable operating in ambiguity, and motivated by ownership. You're equally excited by big ideas and flawless execution, bringing a meticulous approach and exceptional attention to detail to everything you do. You take pride in producing high-quality work and understand that meaningful results come from thoughtful experimentation, continuous iteration, and a commitment to excellence. You enjoy building agents and have leveraged various AI tools to solve problems, and looking for the kind of upside that comes from helping shape a category-defining startup, we'd love to meet you. What You’ll Do Drive pipeline growth by testing, launching, and optimizing marketing programs across channels Collaborate with the Sales team and deliver sales enablement content and assets Develop and execute campaigns spanning content, social, events, partnerships, communities, webinars, and emerging AI-native marketing channels Create compelling content and collateral to support product launches, sales efforts, customer expansion, and brand awareness Identify new opportunities to reach customers, experiment quickly, and scale what works Leverage AI tools to accelerate content creation, campaign execution, research, and marketing operations Measure results, track performance, and focus relentlessly on activities that drive revenue and growth Required Skills & Experience 3-5 years of experience in growth marketing, demand generation, content marketing, or a related startup role AI-first with hands-on experience using tools like Claude, Cursor, Lovable etc. Strong storyteller with the ability to turn complex ideas into compelling content Meticulous with exceptional attention to detail and a bias toward execution Creative, analytical, and energized by testing new ideas and finding unconventional growth opportunities Compensation Competitive compensation package, including a base salary of $125k-$140k based on experience, equity, comprehensive healthcare coverage, and performance-based bonus tied to company growth This is an opportunity to build the marketing function from an early stage, with the potential to quickly expand your scope, take on leadership responsibilities, and earn promotions based on performance and impact

| About Blue Onion Blue Onion disrupts the status quo of processing financial data for leading consumer brands. The Blue Onion subledger enables companies like Supergoop!, BarkBox, and a.k.a. brands to close their books daily-not monthly-with guaranteed accuracy. Blue Onion is the only platform that leverages powerful AI to automate the reconciliation process from each transaction all the way to the bank. The Blue Onion subledger validates data from the source, providing a foundation of financial truth to make smarter business decisions-faster. Learn more and see a demo of the platform at blueonion.ai. Blue Onion is a Series A company that is backed by leading investors including Y Combinator, Joe Saunders, former Chairman and CEO of Visa, and Viola FinTech. What You’ll Do Identify and research high-value target accounts using tools like LinkedIn, Apollo, and HubSpot to build a qualified pipeline. Execute strategic outbound campaigns through email, phone, and social channels to generate interest and book meetings with prospects. Qualify inbound leads from marketing efforts and route them to the appropriate Account Executive. Collaborate closely with Sales and Marketing teams to refine messaging, outreach strategies, and optimize campaign performance. Support Account Executives by providing insights, preparing for demos, and facilitating smooth handoffs of qualified leads. Represent Blue Onion’s value proposition with a clear understanding of our platform and the financial pain points we solve for finance teams. Required Skills 1+ years of experience in SDR, BDR, or outbound sales roles (preferably in a SaaS or tech company). Strong communication skills—written, verbal, and interpersonal—with the ability to engage and persuade prospects effectively. Curiosity and a quick learning mindset to understand complex, technical products and financial workflows. Self-motivated, goal-oriented, and adaptable, with the ability to thrive in a fast-paced, evolving startup environment. Experience with outbound sales and outreach technologies (e.g., HubSpot, Outreach, Apollo, or similar). Bonus: Familiarity with the accounting/fintech space or experience selling to retail and e-commerce finance teams. Why Join Us Be a foundational member of a high-growth GTM team with a clear path to Account Executive or Customer Success roles. Competitive base salary with a performance-based bonus structure that rewards results. Remote-first team with flexible hours. Comprehensive benefits package, including 401(k), health, dental, and vision insurance. Unlimited PTO, paid parental leave, and paid holidays. Help drive innovation in an underserved industry and make a real impact. Compensation & Benefits Base Salary of $65,000 - $90,000 Ability to earn additional commission of $20,000 - $27,000 Remote-first team with flexible hours Comprehensive benefits package, including 401(k), health, dental, and vision insurance Unlimited PTO, paid parental leave, and paid holidays