Block, Inc.

Developing and executing customer engagement campaigns, analyzing performance data, and collaborating cross-functionally to optimize marketing strategies. | Extensive experience in CRM, campaign execution, data analysis, and familiarity with AI automation tools, along with stakeholder management skills. | It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. The Role The Cash App Engagement & Retention Marketing team works to build and maintain deep, personalized, and long-term relationships with our customers by understanding their needs and how to nurture and meet those needs, how best to communicate with them, and how to drive continued positive brand sentiment. Our activities are quantitatively and qualitatively data-driven, innovative, and impact-driving. We’re looking for a Campaign Marketing Manager to join our team. We’re looking for a Campaign Marketing Manager to work collaboratively with Product Marketing, Brand Marketing, Partnerships Marketing, Product, and Data Science to build campaign strategies and execute against them. Campaigns will cover various initiatives, go-to-market campaigns, partnership campaigns, and integrated brand campaigns. This role requires a marketer with strong organizational, stakeholder management, and communication skills who is comfortable working in a fast-paced environment while managing multiple projects simultaneously. This person should be experienced in applying agentic tooling to as much of their role as possible to maximize both quantity and quality of output. This person should have a customer-first mindset and prioritizes the customer experience through driving a strong POV around the channel and targeting strategies that put our customers first. Our work is both quantitatively and qualitatively data-driven, innovative, and impact-oriented — and you’ll have the opportunity to contribute directly to programs that shape the way customers perceive and engage with Cash App across their journey. You’ll work cross-functionally to develop campaigns, run experiments, and contribute to scaling our lifecycle engine to be smarter, more personalized, and more effective at converting consideration into action. You will: • Collaborate closely with Brand and Partnership marketing teams to lead CRM strategy for product launches and integrated marketing campaigns (e.g. GTMs) across owned channels, owning the channel and targeting strategies and campaign execution. • Partner with Product teams to gain a deep understanding of the products you are promoting, to ensure marketing content strongly represents Cash App’s value propositions and delivers educational opportunities for our customers. • Contribute to and build the CRM personalization strategy to ensure campaigns are relevant and personalized to individual customers based on customer attributes, in-app behaviors behaviors and segmentation. • Use AI to uplevel and automate work as much as possible, across strategy, briefing, asset development, build and deployment, and analysis. • Create and run strategic experiments to evaluate new and evolving conversion levers through campaigns and apply learnings to optimize future campaigns • Build, QA, deploy, and monitor campaigns using CRM tools, ensuring accuracy and a seamless customer experience • Monitor, track and share campaign performance of all marketing activities with relevant stakeholders. Use learnings to continuously enhance campaign effectiveness. • Understand Cash App’s customer base deeply in order to create and deliver thoughtful content that will resonate with them. • Manage multiple projects and stakeholders in a fast-paced environment with strong attention to detail and clear communication You have: • 5+ years of CRM/Lifecycle Marketing experience, ideally in a B2C • Hands-on experience in CRM tools (ex: Braze, Iterable, Klaviyo, Salesforce Marketing Cloud) and personalization platforms (e.g., Moveable Ink) • Strong campaign execution skills, with experience developing strategy, managing projects, and executing across multiple lifecycle channels • Experience with AI in automating strategic and operational tasks • Comfortable analyzing performance data to generate insights and optimize campaigns; proficient in SQL, Tableau, Google Sheets or similar tools • Collaborative team player with a growth mindset, strong communication skills, and the ability to navigate ambiguity and competing priorities • Familiarity with customer segmentation, lifecycle funnel design, or incentive-based marketing strategies is a plus • Working knowledge of compliance standards like CAN-SPAM, GDPR, and CCPA • Experience working and communicating effectively with a variety of stakeholders including Legal/Compliance, Marketing Operations, Brand & Partnership Marketing, Creative, Product, and Engineering • Excellent understanding customer journey analysis & development with the ability to think through the lens of the customer • Experience analyzing marketing performance, including pre-campaign experimentation planning through post-campaign analysis using data and metrics • Experience in a startup or fast-paced environment preferred Pay Transparency Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. Zone A: $135,200-$202,800 Zone B: $125,800-$188,600 Zone C: $119,000-$178,400 Zone D: $108,200-$162,200 We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted. Use of AI in Our Hiring Process We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Contact us here with hiring practice or data usage questions. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

Lead finance technology transformation by designing and scaling finance systems architecture, driving AI-first automation, and collaborating across finance and engineering teams. | 15+ years in financial systems architecture with deep hands-on experience in Oracle Fusion Finance, AI platforms, and expertise in finance functions like Treasury, Tax, and FP&A. | Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block. The Role We are looking for a strategic and hands-on systems architect to lead the next wave of finance technology transformation at Block. This role will sit at the intersection of Accounting, Tax, Treasury, Procurement, and FP&A technologies, helping design and scale the technology stack that powers the core financial engine of the company. The ideal candidate brings deep expertise in financial systems architecture, a product-thinking mindset, and the ability to span both strategic planning and execution. You'll serve as the connective tissue between finance functions and engineering - with a clear vision for the future state of Block's finance tech stack, optimized for automation, speed, accuracy, and resilience. An AI-first mindset is essential, with demonstrated experience applying AI to financial workflows. This role will partner closely with business leaders, product managers, engineers, and TPMs to drive high-impact transformation across Oracle Fusion, In-house applications, integration platforms, data lakes, LLMs and beyond. You Will Architecture & Strategy • Design and evolve the end-to-end finance systems architecture, spanning Record-to-Report (R2R), Source-to-Pay (S2P), Treasury, Tax, Planning, and Reporting. • Drive future-state design by assessing current processes, identifying optimization opportunities, and architecting scalable, automated solutions. • Create architectural frameworks that unify accounting, tax, treasury, FP&A, and procurement tech verticals around shared data models, integrations, and workflow automation. • Champion an AI-first architecture, embedding AI and ML in areas like reconciliations, flux analysis, anomaly detection, and system self-service. System Design & Implementation • Lead transformation initiatives using Oracle Fusion, Fusion Accounting Hub (FAH), and other enterprise-grade tools. • Collaborate with integration teams on scalable data flows, system mappings, and API-led designs. • Translate complex requirements into functional and technical design docs (FDDs, PRDs, solution blueprints). • Implement enhancements across intercompany, journal automation, cash flow, and reconciliations to support faster, more accurate closes. Cross-Functional Partnership • Serve as the architectural counterpart to product managers and TPMs across the finance and guidance tech stack. • Partner with business stakeholders to align technology outcomes with company goals - including close acceleration, compliance, and financial planning readiness. • Help define long-term planning for capacity, dependencies, and platform maturity. AI-Driven Innovation • Apply GenAI and ML models to automate reconciliation narratives, flux explanations, and financial close diagnostics. • Use tools like ChatGPT, Gemini, or Block's internal AI platforms to build smart assistants for finance teams. • Drive experimentation across use cases like Slack bots, auto-tagging, and AI-powered validation pipelines. Governance & Compliance • Partner with Audit, Risk, and Tax teams to ensure solutions meet SOX, GAAP, and regulatory standards. • Support statutory reporting for international entities and build systems with multi-GAAP flexibility. You Have • 15+ years in financial systems architecture or enterprise systems engineering. • Deep hands-on experience with Oracle Fusion Finance, Fusion Accounting Hub (FAH), and financial data modeling. • Expertise across Revenue (incl. ASC 606), Intercompany, Consolidations, Tax, Treasury, and FP&A. • Proven track record designing systems for close acceleration, automation, and finance transformation. • Experience working closely with Engineering, Product, Accounting, and Data teams to translate strategy into execution. • Demonstrated use of AI platforms (e.g., ChatGPT, Gemini, or internal LLMs) to optimize workflows. Nice to Have • Experience with EPM tools, EDM, Blackline, or similar accounting and reporting platforms. • Familiarity with scripting (Python), APIs, and workflow automation tools (e.g., Slack bots, orchestration templates). • Exposure to scaling finance systems in a multi-entity, global environment We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page . While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted. Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information. Zone A: $207,900 - $311,900 USD Zone B: $207,900 - $311,900 USD Zone C: $207,900 - $311,900 USD Zone D: $207,900 - $311,900 USD Use of AI in Our Hiring Process We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Contact us at privacy@block.xyz with hiring practice or data usage questions. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block. Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.