Biogen

Lead omnichannel and digital engagement strategies for new brand launches, ensuring seamless, measurable customer experiences across channels while collaborating with cross-functional teams and senior leadership. | Minimum 10 years' omnichannel/digital engagement experience in healthcare with strong strategic execution, AI fluency, brand partnership, and campaign accountability skills. | About This Role You will join the Business Operations & Insights (BI&O) team within Omnichannel Excellence as an omnichannel and digital lead supporting upcoming brand launches. In this role, you will ensure a new US Brand or indication is brought to market with high‑impact, measurable, and compliant omnichannel engagement across HCP and Patient audiences. As part of Biogen’s Omnichannel Transformation, you will leverage an AI-powered next-best-action engine to dynamically determine the optimal channel, content, cadence, and customer engagement strategy. Your focus will be on creating seamless, connected experiences that anticipate customer needs and deliver value at every touchpoint. This position reports to the Senior Director, US Omnichannel Engagement and collaborates with cross-functional teams to bring next-generation engagement to life. This position will also coach other peer members of the Engagement team. You’ll lead the intersection of digital capability and Brand strategy, ensuring that each engagement touchpoint – email, web, media, social, SEO/GEO, etc., – is data-informed, insight-driven, and fully aligned to the Brand objectives and customer needs. This role is a digitally fluent strategist and trusted Brand partner – able to connect business objectives with flawless digital execution leveraging Omnichannel excellence principles. This position will have strong influence/engagement with the senior leadership of our new brand launches. What You’ll Do Lead Omnichannel/Digital Strategy and Execution: • Translate launch strategy, positioning, focused on new brand assets into omnichannel launch plans, including journey mapping, channel mix, content sequencing, etc. Drive and optimize experiences with support of a Decision Engine • Build launch‑ready customer experiences across HCP and Patient segments that align with brand strategy, and competitive dynamics. • Ensure all launch touchpoints—from unbranded awareness through branded conversion—are aligned, connected, and measurable. Brand Partnership • Act as the dedicated Omnichannel/Digital Experience Architect for your assigned TA, translating Brand objectives into orchestrated, AI-enabled customer journeys • Design engagement flows that leverage next-best-action recommendations for customer, channel, content, and cadence • Guide brand teams on experience design principles, channel appropriateness and content sequencing in accordance with brand objectives • Serve as a single primary contact in driving Omnichannel/Digital strategy/End-to-End (E2E) execution —guiding strategy, customer journey and campaign planning, digital execution and customer experience design. • Ensure Media plan is well integrated • Own E2E accountability of planning, execution and performance of campaigns • Collaborate with cross functional omnichannel teams (Media, Operations, Decision Science) & IT to ensure best in class planning and implementation • Partner with cross-functional stakeholders (PRC, Privacy, Regulatory, IT, Field, Patient Services) to align on support needed and cross functional opportunities • Guide Brand teams on channel/content appropriateness based on best practices Digital Operational End-to End Accountability • Guide brand teams on experience design principles, channel appropriateness and content sequencing in accordance with brand objectives • Act as the key Omnichannel/Digital subject matter expert – translating strategy into business requirement documents for the operations team • Translate experience designs into actionable business requirements for operational teams • Working with the Omnichannel Capabilities team, ensure campaigns are implemented accurately, compliantly and on time Digital Fluency/Innovation/AI • Possess a solid understanding of the next generation of Omnichannel using AI driving next best actions with customer, content, cadence and channel. • Stay ahead of digital industry trends including AI-enabled marketing, next-best-action, personalization and emerging patient/HCP engagement channels Optimization & Continuous Improvement • Take E2E accountability for the performance of omnichannel campaigns ensuring they meet Brand objectives • Collaborate with Decision Sciences to interpret AI-driven insights and refine next-best-action logic • Champion tagging, tracking, and reporting readiness from the outset of planning • Optimize campaigns based on Decision Science Analytics Who You Are Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way. Qualifications Required Skills • Minimum of 10 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution in Pharmaceutical, Biotech • Omnichannel Launch & Engagement expertise. Proven experience leading Omnichannel and digital engagement strategies for brand launches using Decision Engines, with demonstrated ability to translate brand strategy into cohesive, measurable HCP and Patient experiences across the full engagement funnel. • Strategic Execution. Strong capability to own end‑to‑end omnichannel planning, execution, and performance for assigned brands or therapeutic areas, balancing strategic design with hands‑on leadership of delivery—without requiring senior‑most enterprise ownership. • AI‑Enabled Omnichannel Fluency Solid working knowledge of AI‑driven next‑best‑action frameworks, personalization, and orchestration engines, including the ability to partner with analytics and operations teams to apply recommendations for channel, content, cadence, and customer targeting. • Brand Partnership & Influence Demonstrated ability to serve as a trusted omnichannel thought partner to Brand teams, influencing decisions on experience design, channel mix, content sequencing, and engagement strategy while aligning closely to brand objectives and launch priorities. • End‑to‑End Campaign Accountability Proven ownership of omnichannel campaigns from planning through execution and optimization, ensuring on‑time, compliant delivery and accountability for performance outcomes rather than task‑level execution alone. • Digital & MarTech Operational Acumen Hands‑on experience translating omnichannel strategies and experience designs into clear business requirements for operational and IT teams, with strong understanding of MarTech ecosystems and digital activation processes. • Cross‑Functional Collaboration Demonstrated ability to work effectively across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, and Patient Services to align priorities and deliver integrated solutions. • Experience Design & Journey Thinking Strong skills in customer journey mapping and experience design, ensuring engagement flows are connected, insight‑driven, and optimized across channels rather than delivered as disconnected tactics. • Analytics‑Driven Optimization Mindset Ability to interpret performance data and AI‑driven insights in partnership with Decision Science teams, using findings to optimize engagement strategies, journeys, and next‑best‑action logic over time. Optimize campaigns based on Decision Science Analytics. Education • BA/BS required, MBA preferred Job Level: Management Additional Information The base compensation range for this role is: $199,000.00-$274,000.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. Benefits In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to: • Medical, Dental, Vision, & Life insurances • Fitness & Wellness programs including a fitness reimbursement • Short- and Long-Term Disability insurance • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) • Up to 12 company paid holidays + 3 paid days off for Personal Significance • 80 hours of sick time per calendar year • Paid Maternity and Parental Leave benefit • 401(k) program participation with company matched contributions • Employee stock purchase plan • Tuition reimbursement of up to $10,000 per calendar year • Employee Resource Groups participation Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Lead omnichannel and digital engagement strategy and execution for new brand launches, collaborating cross-functionally and leveraging AI-driven tools to optimize customer experiences. | Requires 10+ years in omnichannel/digital engagement in healthcare/pharma, strong strategic execution, AI fluency, brand partnership skills, and end-to-end campaign accountability. | About This Role You will join the Business Operations & Insights (BI&O) team within Omnichannel Excellence as an omnichannel and digital lead supporting upcoming brand launches. In this role, you will ensure a new US Brand or indication is brought to market with high‑impact, measurable, and compliant omnichannel engagement across HCP and Patient audiences. As part of Biogen’s Omnichannel Transformation, you will leverage an AI-powered next-best-action engine to dynamically determine the optimal channel, content, cadence, and customer engagement strategy. Your focus will be on creating seamless, connected experiences that anticipate customer needs and deliver value at every touchpoint. This position reports to the Senior Director, US Omnichannel Engagement and collaborates with cross-functional teams to bring next-generation engagement to life. This position will also coach other peer members of the Engagement team. You’ll lead the intersection of digital capability and Brand strategy, ensuring that each engagement touchpoint – email, web, media, social, SEO/GEO, etc., – is data-informed, insight-driven, and fully aligned to the Brand objectives and customer needs. This role is a digitally fluent strategist and trusted Brand partner – able to connect business objectives with flawless digital execution leveraging Omnichannel excellence principles. This position will have strong influence/engagement with the senior leadership of our new brand launches. What You’ll Do Lead Omnichannel/Digital Strategy and Execution: • Translate launch strategy, positioning, focused on new brand assets into omnichannel launch plans, including journey mapping, channel mix, content sequencing, etc. Drive and optimize experiences with support of a Decision Engine • Build launch‑ready customer experiences across HCP and Patient segments that align with brand strategy, and competitive dynamics. • Ensure all launch touchpoints—from unbranded awareness through branded conversion—are aligned, connected, and measurable. Brand Partnership • Act as the dedicated Omnichannel/Digital Experience Architect for your assigned TA, translating Brand objectives into orchestrated, AI-enabled customer journeys • Design engagement flows that leverage next-best-action recommendations for customer, channel, content, and cadence • Guide brand teams on experience design principles, channel appropriateness and content sequencing in accordance with brand objectives • Serve as a single primary contact in driving Omnichannel/Digital strategy/End-to-End (E2E) execution —guiding strategy, customer journey and campaign planning, digital execution and customer experience design. • Ensure Media plan is well integrated • Own E2E accountability of planning, execution and performance of campaigns • Collaborate with cross functional omnichannel teams (Media, Operations, Decision Science) & IT to ensure best in class planning and implementation • Partner with cross-functional stakeholders (PRC, Privacy, Regulatory, IT, Field, Patient Services) to align on support needed and cross functional opportunities • Guide Brand teams on channel/content appropriateness based on best practices Digital Operational End-to End Accountability • Guide brand teams on experience design principles, channel appropriateness and content sequencing in accordance with brand objectives • Act as the key Omnichannel/Digital subject matter expert – translating strategy into business requirement documents for the operations team • Translate experience designs into actionable business requirements for operational teams • Working with the Omnichannel Capabilities team, ensure campaigns are implemented accurately, compliantly and on time Digital Fluency/Innovation/AI • Possess a solid understanding of the next generation of Omnichannel using AI driving next best actions with customer, content, cadence and channel. • Stay ahead of digital industry trends including AI-enabled marketing, next-best-action, personalization and emerging patient/HCP engagement channels Optimization & Continuous Improvement • Take E2E accountability for the performance of omnichannel campaigns ensuring they meet Brand objectives • Collaborate with Decision Sciences to interpret AI-driven insights and refine next-best-action logic • Champion tagging, tracking, and reporting readiness from the outset of planning • Optimize campaigns based on Decision Science Analytics Who You Are Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way. Qualifications Required Skills • Minimum of 10 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution in Pharmaceutical, Biotech • Omnichannel Launch & Engagement expertise. Proven experience leading Omnichannel and digital engagement strategies for brand launches using Decision Engines, with demonstrated ability to translate brand strategy into cohesive, measurable HCP and Patient experiences across the full engagement funnel. • Strategic Execution. Strong capability to own end‑to‑end omnichannel planning, execution, and performance for assigned brands or therapeutic areas, balancing strategic design with hands‑on leadership of delivery—without requiring senior‑most enterprise ownership. • AI‑Enabled Omnichannel Fluency Solid working knowledge of AI‑driven next‑best‑action frameworks, personalization, and orchestration engines, including the ability to partner with analytics and operations teams to apply recommendations for channel, content, cadence, and customer targeting. • Brand Partnership & Influence Demonstrated ability to serve as a trusted omnichannel thought partner to Brand teams, influencing decisions on experience design, channel mix, content sequencing, and engagement strategy while aligning closely to brand objectives and launch priorities. • End‑to‑End Campaign Accountability Proven ownership of omnichannel campaigns from planning through execution and optimization, ensuring on‑time, compliant delivery and accountability for performance outcomes rather than task‑level execution alone. • Digital & MarTech Operational Acumen Hands‑on experience translating omnichannel strategies and experience designs into clear business requirements for operational and IT teams, with strong understanding of MarTech ecosystems and digital activation processes. • Cross‑Functional Collaboration Demonstrated ability to work effectively across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, and Patient Services to align priorities and deliver integrated solutions. • Experience Design & Journey Thinking Strong skills in customer journey mapping and experience design, ensuring engagement flows are connected, insight‑driven, and optimized across channels rather than delivered as disconnected tactics. • Analytics‑Driven Optimization Mindset Ability to interpret performance data and AI‑driven insights in partnership with Decision Science teams, using findings to optimize engagement strategies, journeys, and next‑best‑action logic over time. Optimize campaigns based on Decision Science Analytics. Education • BA/BS required, MBA preferred Job Level: Management Additional Information The base compensation range for this role is: $199,000.00-$274,000.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. Benefits In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to: • Medical, Dental, Vision, & Life insurances • Fitness & Wellness programs including a fitness reimbursement • Short- and Long-Term Disability insurance • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) • Up to 12 company paid holidays + 3 paid days off for Personal Significance • 80 hours of sick time per calendar year • Paid Maternity and Parental Leave benefit • 401(k) program participation with company matched contributions • Employee stock purchase plan • Tuition reimbursement of up to $10,000 per calendar year • Employee Resource Groups participation Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Lead global access management service delivery, policy and automation strategy, and compliance oversight. | Bachelor's degree with 7+ years access management experience, preferably 10+ years in cybersecurity, program management, and talent development. | About This Role: As Biogen’s Associate Director, Access Management Service Delivery- Cyber Security, you are the Access Management subject matter expert and services leader for all Access Management activities at Biogen. This role is accountable for delivering value to global stakeholders – which includes access services to every application in Biogen. A peer to this role is the Service Delivery Manager of Identity. This role is a direct report of the Global Leader of Identity and Access Management and is a member of the extended leadership team within the Cybersecurity organization. As Associate Director, Access Management Service Delivery, you are responsible for establishing access management policies and standards and keeping them current. You are responsible for the planning and execution of initiatives that improve access management capabilities – both central platforms or efforts supporting independent stakeholder applications. This role is responsible for the entire service delivery process, from planning and implementing service strategies to monitoring and reporting on service performance. Long-term, the largest lever to improve service delivery is through automation into target applications. While >95% of access transactions originate through our Biogen Access Management (BAM) platform, less than 25% are fulfilled through automation. In other words, 75% of requests require manual fulfillment by independent application teams. In the near-term, this role will work with their peer in Identity to automate the onboarding, lifecycle and deprovisioning of all types of privileged accounts. This is done manually today via BAM requests and for security’s sake, deserves to be automated. A long-term objective for this role is to work with the application owners across Biogen to adopt access automation. This role manages the performance of an integrated team, ensuring that service delivery meets or exceeds stakeholder expectations. You will serve as the business process owner for access management policy, standards and processes which includes: Authorization (Permissions): Determining what an authenticated user is allowed to do. Common models include: RBAC (Role-Based): Access granted based on job functions (e.g., "HR Manager"). ABAC (Attribute-Based): Access based on dynamic factors like location, time of day, or device security posture. Administration (Lifecycle Management): Managing the full lifespan of a digital identity, from provisioning (creation) and maintenance (role changes) to deprovisioning (deletion when a user leaves). Auditing & Reporting (Accountability): Tracking and recording user activities to maintain a clear audit trail. What You’ll Do: Continuous measurement and planning Establish stakeholder credibility with thoughtful planning. Identify what processes and/or manual transactions to improve and execute – largely through standards and automation. Proven via metrics and working with stakeholders, prioritize opportunities with existing processes, service lines and technologies, build project plans, enhancements and ad hoc operational plans that are realistic and exceed the expectations of stakeholders. Plans account for business/customer needs, user experience, and sets up the performing units/teams for success by sizing the complexity and effort accurately. Execution Own and drive forward projects, enhancements, and be the responsible owner for addressing ad-hoc operational “issues” - responsible and accountable for managing Establishing realistic timelines Deliverables Resource Management Change Management Stakeholder Management Stakeholder, Risk Management and Problem Solving Working cross-functionally as the access management SME to support needs of stakeholder projects, enhancement and operational matters that arise across our global IAM ecosystem. Anticipate and work through risks and ad hoc issues that always arise with complex infrastructures This includes command and control of major incidents that arise impacting core service lines Policy and standards setting – Enforcing compliance Establish policies, procedures, and standards – keep them current through periodic review and change management. Establish appropriate KPIs and measure compliance. Support regulatory requirements (ie. SOX, GxP) and direct/indirect audits. Who You Are: You are a seasoned leader with a passion for managing complex cybersecurity initiatives. Your strategic mindset enables you to navigate ambiguity and devise innovative solutions. You thrive in dynamic environments, leveraging your strong interpersonal skills to engage with diverse stakeholders and drive impactful change. Your commitment to excellence and continuous improvement is evident in your ability to streamline processes and enhance service delivery. You are adept at fostering talent development, ensuring your team’s success and alignment with organizational goals. Required Skills: Bachelor’s Degree in a related field At least 7 years of focused Access Management experience, including: Authorization (Permissions) Administration (Lifecycle Management) Auditing & Reporting (Accountability) 10+ years of cybersecurity experience across domains is preferred Proven success in managing complex programs and projects, including: Demand Management Project Management Requirements Definition and Management Software Design Configuration Management Integration and System Testing Strong track record of achieving customer success with business stakeholders beyond IT and Cyber domains A track record of customer success with business stakeholders outside of the IT and Cyber organizations. The ability to implement lasting solutions and services to multiple stakeholder Demonstrated success in talent development and management. Preferred Skills: Experience with automation and process improvement in an IAM context, especially access management. Familiarity with regulatory compliance standards such as SOX and GxP including: Risk Management Quality Management #LI-Remote Job Level: Management Additional Information The base compensation range for this role is: $152,000.00-$220,000.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to: Medical, Dental, Vision, & Life insurances Fitness & Wellness programs including a fitness reimbursement Short- and Long-Term Disability insurance A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) Up to 12 company paid holidays + 3 paid days off for Personal Significance 80 hours of sick time per calendar year Paid Maternity and Parental Leave benefit 401(k) program participation with company matched contributions Employee stock purchase plan Tuition reimbursement of up to $10,000 per calendar year Employee Resource Groups participation Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States. We’re united by a shared purpose, proud of our work, and inspired by one another and the lives we strive to change. We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. Scam Advisory: Please be cautious of scam recruitment offers claiming to be from Biogen. All legitimate correspondence from a Biogen employee will come from a "@biogen.com" email account. Learn more about scams and fraudulent job postings here.