Best Friends Animal Society

Lead and develop integrated marketing and brand strategies to increase awareness, engagement, and impact for the organization. | Extensive leadership experience in marketing, proven success in developing cross-cultural campaigns, deep knowledge of digital channels, and data-driven decision-making. | Location: Remote Hiring Range: This position’s hiring range is anticipated to be $140,000 to $170,000 annually, depending on experience, plus great benefits! Position Summary: This leadership role calls for a strategic and mission-focused marketing expert with a track record of building and inspiring best-in-class marketing teams and campaigns. You’ll drive awareness, engagement, and growth while helping new audiences discover and support Best Friends. Balancing a unified national brand with local relevance, you’ll plan and execute an integrated marketing and brand strategy that advances Best Friends goal to end the killing of dogs and cats in America’s shelters. You’ll ensure an inclusive perspective that reaches and engages diverse audiences and integrates multicultural marketing into the overall strategy. You will lead, mentor, and directly oversee national, regional, community, multicultural, and brand marketing teams, while collaborating closely with digital/social, PR, creative, events, local programs, and advocacy teams. As a member of the Development, Experience & Communications (DXC) leadership team, you’ll be a highly collaborative, people-oriented leader who thrives on mentoring, partnership, and building strong relationships across functions to drive impact and results. Culture Statement and Responsibility: We believe in treating everyone with kindness and compassion, building trust through authenticity and following through on commitments. We prioritize well-being alongside our mission, fostering strong relationships through open communication and transparent feedback. Diversity and inclusion are integral to our culture, enriching team dynamics by valuing diverse perspectives. Each team member is responsible for creating an inclusive environment where all voices are respected and contributing to a workplace that embodies our shared values and commitment to progress. By consistently aligning our actions with our Guiding Principles, we strengthen our culture and ensure that our values are lived every day. Essential Duties and Responsibilities: Lead marketing’s Center of Excellence (COE) model, ensuring it operates effectively across teams by aligning stakeholders around shared priorities, improving visibility into what’s happening and what’s next, and driving coordinated marketing efforts that unify activities and maximize impact. Develop and implement a cohesive, integrated marketing and brand strategy that strengthens and protects brand consistency while driving measurable growth in share of voice, issue awareness, brand equity, and lifesaving actions. Expand Best Friends’ reach and influence nationally and in key markets through targeted, culturally relevant strategies aligned to priority audience segments. Design and lead high-impact, integrated campaigns that maximize impact through partnerships, PSAs, earned media, grassroots activation and creative collaboration—ensuring every tactic works harder through coordination, leverage, and smart use of limited paid media. Inspire an environment of testing and learning, performance, and data orientation through consistent project leadership in collaboration with channel owners, internal stakeholders and external partners. Utilize data, consumer insights and trends to inform decisions around target audiences, message development and key strategies; partner with the Insights & Analytics team and outside firms to translate market research into strategic marketing and brand campaigns that change public opinion and behavior on critical issues, support development priorities, and help to make Best Friends a household name. Monitor the marketing and brand landscape to understand trends, audience needs, and emerging opportunities. Use data and insights to inform strategy, improve effectiveness, and guide decisions that drive growth, relevance, and lifesaving impact. Guide the use of systems and tools that scale impact, maximize resources and create greater operational efficiencies. Direct an integrated Paid, Earned, Shared, and Owned (PESO) media strategy with a strong digital-first mindset—leveraging social, search, web, email, influencers, partnerships, and data-driven optimization—to maximize reach, relevance, and impact with limited paid investment, in close coordination with PR, grassroots, creative and content teams. Work to find new ways for increasing influence and visibility of the organization and to realign resources to pursue new opportunities as appropriate. Work closely with senior leadership and cross functional teams to identify opportunities and challenges; provide strong, positive, visible leadership to teams to inspire staff to perform at the highest levels, and to represent the goals, progress, and achievements. Skills and Experience: Demonstrated leadership experience overseeing teams of 10 or more employees. Proven leadership in marketing and brand strategy, including building and evolving brand and messaging architectures, with a strong understanding of audience segments—their motivations, behaviors, and digital habits—and how to connect with them in meaningful ways. Demonstrated success developing and leading cross-cultural, audience-centered campaigns that resonate across communities and drive measurable impact. Deep fluency in the digital landscape, including existing and emerging channels, with the ability to spot trends, adapt quickly, and extend reach, relevance, and brand strength through thoughtful, integrated strategies. Strong data orientation and performance mindset, using testing, learning, and ROI-based insights to continually refine strategies and tactics that grow awareness, engagement, participation, and revenue in service of the mission. Experience with marketing technology, analytics, and measurement, with an understanding of how online and offline communications work together to influence awareness and behavior. Exceptional organizational and project leadership skills, with the ability to manage complexity, balance strategic vision with executional detail, and lead multiple initiatives simultaneously. Leadership experience building streamlined structures, processes, and workflows in cross-functional environments to enable collaboration, clarity, and high performance. Experience working with agencies or external partners in fast-paced environments, managing competing priorities and delivering high-quality work through strong collaboration and accountability. Physical Requirements: Ability to see and sort a variety of printed and online information. Work at a computer for extended periods of time with repetitive typing, sitting, arm, and hand motion. Thank you for your interest in pursuing a career at Best Friends Animal Society. Best Friends Animal Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status. Applicants for employment in the U.S. must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the U.S. by Best Friends Animal Society. Who we are underneath the fur (and feathers) Best Friends believes in being kind to all, both two- and four-legged beings. Compassion drives our work to save the lives of animals. And it drives our daily lives. We do not judge. We respect one another. We embrace new ideas, solutions and differences. We welcome people from all backgrounds and appreciate where you are in your professional journey. We are quirky. We never take ourselves too seriously, and we know that humor is important in this field. We operate with love and seek to spread positivity. We are determined to create a safer, brighter world for homeless pets and to Save Them All. If you don't see an opportunity that matches your background, please free free to drop off your resume/cv.

Implement email marketing strategies, manage website content, and collaborate cross-departmentally to optimize digital communications for B2B efforts. | Proven experience with complex email marketing, segmentation, automation, and content management platforms like Mailchimp, HubSpot, and Drupal; strong analytical skills; excellent communication and collaboration skills. | Location: Remote - Please note this job cannot be performed in California, New York City, Washington State. Hiring Range: This position’s hiring range is anticipated to be $61,000 to $65,000, depending on experience, plus great benefits! Interviews will occur weekly until the position is filled. Position Summary: Implement email marketing strategy and manage website content for network partner engagement. Coordinate audience segmentation, implement dynamic email content and automation, track channel performance metrics, and collaborate cross-departmentally to optimize digital communications for B2B communications efforts in support of Best Friends' no-kill mission. Essential Duties and Responsibilities: Treat people around you with Kindness and Compassion, build trust by demonstrating authenticity and following through on your commitments, prioritize your well-being like you do our mission, and work to build strong relationships with your colleagues by participating in communication loops to share and receive honest feedback. You are responsible and accountable for the culture you add to your team dynamic. Develop an understanding of the Best Friends voice/style guides and how they apply to communications to network partners and animal welfare industry audiences. Create highly segmented email communications and campaigns that maximize industry engagement, including recruitment efforts, Shelter Pet Data Alliance promotion, special event marketing, and content. Collaborate with network team to manage complex audience lists and think strategically about partner behavior tracking to plan and execute interactive solutions to partner engagement. Collaborate with the Digital Experience/CRM teams to maintain accurate audience data and improve audience tracking capabilities. Manage content on the network site, execute network website UI/UX modifications in collaboration with the Digital Experience team, address technical issues, and implement best practices. Design and implement strategies using engagement metrics from digital platforms to deliver programs and resources to network partners and animal welfare industry audiences. Coordinate with the other departments to maximize B2B messaging and channels within other marketing efforts. Responsible for identifying and tracking key site and channel metrics while integrating findings into a customized digital experience for partner engagement. Skills and Experience: Strong interpersonal skills and proven success in a collaborative, team-oriented environment. Highly organized with proven attention to detail, excellent time management and critical thinking skills. Independent work ethic with the ability to take initiative and identify solutions to challenges. Experience with complex email marketing implementation, such as detailed segmentation, dynamic content and automation required. Experience with Mailchimp and HubSpot strongly preferred. Talented marketing copywriter, particularly for email blasts, capable of closely following brand style and voice guidelines. Experience building new webpages and publishing content with Drupal website content management platforms required. Experience working with an established design system in content management platforms and ability to follow UI/UX guidelines required. Preference for experience in Drupal or similar systems. History of tracking and analyzing marketing related data to deliver actionable insights to relevant decision-makers. Demonstrated experience using remote work collaboration and communication tools like Office365, Asana, Airtable, Teams, etc. Ability to work collaboratively both intra-departmentally and cross-divisionally. Bilingual in Spanish a plus. Experience with animal shelters, animal rescues or municipal governments a plus. Experience with data entry and/or CRM and moderate to advanced Excel skills a plus. Physical Requirements: Perform daily strenuous activity including, but not limited to lifting up to 40 pounds, carrying, reaching, stooping, squatting, cleaning, and bending. Drive a car or work at a for extended periods of time with repetitive typing, arm, and hand motion. Daily hours and days of the week may vary according to the needs of the department schedule; position includes weekends, nights and holiday work. Must have a valid driver's license for at least 3 years, ability to qualify to be added to Best Friends insurance. Travel to conferences and in person meetings, not to exceed 20%. Ability to travel up to 20%, including overnight stays, when needed. Thank you for your interest in pursuing a career at Best Friends Animal Society. Best Friends Animal Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status. Applicants for employment in the U.S. must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the U.S. by Best Friends Animal Society. Who we are underneath the fur (and feathers) Best Friends believes in being kind to all, both two- and four-legged beings. Compassion drives our work to save the lives of animals. And it drives our daily lives. We do not judge. We respect one another. We embrace new ideas, solutions and differences. We welcome people from all backgrounds and appreciate where you are in your professional journey. We are quirky. We never take ourselves too seriously, and we know that humor is important in this field. We operate with love and seek to spread positivity. We are determined to create a safer, brighter world for homeless pets and to Save Them All. If you don't see an opportunity that matches your background, please free free to drop off your resume/cv.