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BEL

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BE

National Account Manager - Kroger

BELAnywhereFull-time
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Compensation$70K - 90K a year

Drive growth of brands at retail partners through strategic initiatives and customer relationship management. | Minimum 3 years in CPG category management or sales with strong analytical and presentation skills. | Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.   Job Description Summary The National Account Manager is a key contributor to the success and growth of GoGo squeeZ brands at key retail partners. In close partnership with the Director of Sales – Kroger, you will identify and develop strategic opportunities while strengthening relationships with customers and collaborating with internal teams. This role is instrumental in designing and executing initiatives that support the company’s vision and financial objectives, helping us reach new levels of market leadership and sustainable growth. Strong category management skills and the ability to deliver engaging, customer-facing presentations are essential. Success in this position requires managing multiple priorities, building strong partnerships, and maintaining a focus on quality and results.   Essential Duties and Responsibilities Business Development & Account Expansion Expand existing business by managing key accounts and leveraging new and existing relationships. Assist the Sales Director in identifying key divisional opportunities. Utilize the full extent of company resources to increase distribution and ensure ongoing customer satisfaction. Conduct key customer presentations and develop supporting materials with the marketing team. Represent the company at trade shows, distributor events, and retailer functions. Monitor and report on distribution, retail pricing, and competitive activity in a timely fashion. Category & Sales Management Build, update, and interpret multiple business metrics through weekly/monthly reporting. Implement Category Management best practices with designated brokers, distributors, and retail accounts. Use internal, syndicated, and customer data to generate external sales insights, recommend SKU rationalization, and identify market trends. Collaborate with the Sales Director to develop specific planograms. Cross-Functional Collaboration & Communication Partner with cross-functional teams including Category Management, Revenue Growth Management, Sales Operations, Marketing, Demand Planning, Logistics, Customer Service, Finance, and HR. Communicate effectively and in a timely manner with internal team members. Manage and report competitive activity such as pricing, promotions, and new product launches. Oversee customer forecasts, inventory, and demand planning. Financial Management & Administration Work with the Sales Director to achieve budgeted sales, profit, and distribution goals. Support the annual budget planning process. Manage assigned financial budgets, including trade deduction management. Complete all other duties as assigned.   Qualifications and Skills Bachelor’s degree strongly preferred. Minimum 3 years of successful experience in CPG category management or sales. Proven analytical skills, including expertise in Circana/Nielsen, Market 6, and 84.51 Stratum. Experience with Trade Point, 1WS/VIP, Kroger Supplier Hub, and Lavante is preferred. Prior experience with Kroger and Center Store is a plus. Demonstrates a strong attention to detail and operates effectively in a dynamic environment. A passionate sales professional with the ability to lead client calls and close sales. Operates with a high level of integrity and consistently models excellence. Exhibits exceptional presentation and communication skills, both written and verbal. Possesses an entrepreneurial spirit and genuine enthusiasm for business growth. Self-motivated, curious, and able to work independently without extensive supervision. Proven track record of achieving goals, exceeding sales plans, and acquiring and growing new retail clients. Builds relationships quickly and leverages maturity and business acumen to make sound decisions.   Working Conditions Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Up to 30% business travel may be required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Acknowledgement This job description describes the general nature and level of work performed by the employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability. Total Rewards Base Salary: $125,000 - $140,000 Bonus Opportunity: 20% 20 days PTO 4% match on 401k Health care by Blue Cross Blue Shield Illinois Vision & Dental Coverage Fully remote     Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.   Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.   If you think that this job is for you, please click now on the button "Apply".

Business Development
Category Management
Sales Management
Direct Apply
Posted 1 day ago
BEL

Integrated Marketing Communications Media Manager - US Bel Cheese

BELAnywhereFull-time
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Compensation$120K - 200K a year

The job involves developing and executing media strategies across multiple channels, managing agency relationships, and analyzing media performance. | Requires 7+ years in media strategy, planning, and buying, with experience managing media agencies and proficiency in omni-channel media, including retailer platforms. | About the position At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. #IWorkForAllForGoodPosition Overview Bel Brand US is looking for a strategic and hands-on Sr. Manager, Media to lead and evolve our paid media investments across the US Bel Cheese business. Reporting to the Sr. Director of Integrated Marketing Communications (IMC), this role will work directly with our external media and commerce agencies to lead media planning, map consumer journeys, leverage competitive insights and implications, and refine and optimize media plans, including retail media planning to drive performance. This person will also have oversight and responsibility for the day-to-day management of tactical media plans and their proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities. This person will be instrumental in developing and executing smart, effective, and efficient media strategies that drive brand equity, engagement, conversion, and business growth to drive performance across upper- and lower-funnel campaigns for all channels. Responsibilities • Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams. • Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.). • Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors. • Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.). • Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints. • Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities. • Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities. • Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency. • Analyze media performance reports and make real-time recommendations to improve effectiveness. • Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation. • Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks. • Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy. • Evaluate and recommend new tools, technologies, or partnerships that enhance media impact. Requirements • Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. • 7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels. • Experience working with or managing media agencies. • Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media. • Demonstrated success in optimizing A&P investments and applying data-driven decision-making. • Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing). • Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation. • Excellent communication, presentation, and cross-functional collaboration skills. • Passion for brand building and media innovation. Nice-to-haves • MBA or advanced degree a plus. • Experience working with CPG brands or within a matrixed organization is highly preferred. Benefits • Bonus Opportunity: 20% • 20 days PTO • 4% match on 401k • Health care by Blue Cross Blue Shield • Dental by Delta Dental • Vision by EyeMed • HSA’s, Lifestyle Spending, and more! • Hybrid work schedule in Chicago

Content Strategy & Editorial Leadership
Data Visualization & Plain Language Translation
UX Writing & Accessibility
Verified Source
Posted about 1 month ago

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