Baker McKenzie

Support and develop the firm's market presence through client events, sponsorships, and business development activities in the Washington, DC area. | Experience in law firm or professional services business development, event management, and client engagement, with strong communication and marketing skills. | The Business Development Specialist, DC Office will support and develop the office's strategic objectives through the effective implementation of business development activities in the Washington, DC office, and to ensure these activities and objectives are aligned with the overall Firm strategy. Big Law firm experience is highly preferred, followed by professional services. The role is an integral part of the Firm's In-Market Client Development team, focusing on business development and client development activities that strengthen the Firm's profile in the market, overseeing the maintenance of business development and marketing collateral for the offices, business planning, monitoring progress against planned priorities, and developing and executing key sponsorships and client events Main responsibilities: Firm Profiling and Events: • Work with the North America Business Development (NA BD) team, NA Clients team, industry and practice groups, events team, and others to develop, organize, coordinate and execute seminars, receptions, and special events taking place in the local market • Create and manage critical dates and timelines concerning local events and sponsorships • Draft and manage all internal and external communications for programs, liaise with the NA Communications team • Oversee maintenance of the office's client mailing list External Engagements: • Evaluate key sponsorships and networking opportunities with professional organizations and associations in the local market • Coordinate all deliverables associated with office-identified key sponsorships • Leverage the Firm's involvement to strengthen client relationships, and create client and attorney connections across the organizations Business Development: • Support the Washington, DC office by working independently and with the NA BD team to identify new business opportunities • Work with the industry and practice groups to develop cross-selling opportunities with key clients, and to implement strategies to capture those opportunities Client Relationship Management: • Work with the Clients team to support strategic client development projects, including the Firm's global client programs, and regional targeting initiatives • Provide overall support for activities that focus on target clients in the local market, and integrate these where possible with North American programs • Work with regional BD management to manage and support client teams • Conduct client research, including research on the Firm-specific information such as billings, matters, and relevant timekeepers Marketing Collateral: • Is responsible for the development and maintenance of marketing collateral • Update the Firm’s information and relevant capability statements concerning the office, including those appearing on the Firm’s external website; obtain and verify that information is readily available for use in Directory submissions, marketing materials, CVs, and proposals Proposals: • Work with the NA BD team and the Global Client Pursuits team, and provide input into the development of proposals, including collecting relevant content such as practice area descriptions and case lists Brand Management: • Ensure the Firm's brand and that of the office is maintained, and implement the various activities supporting the brand of the Firm and that of the office • Create advertisements as required in support of the Firm-sponsored activities and purchase promotional items for use at client events Budget Management: • Develop business cases for budget requests based on business planning and is aware of the budget available from both Regional and Global sources • Monitor annual budget expenditures for the office and seek funding from global and regional sources • Client Entertainment: • Manage the allocation of tickets to the Firm's various sporting and sponsored events and other opportunities in the local market Reports to: Senior Business Development Manager, East Coast Offices Travel requirements: Travel is required on occasion to support and attend client events, meetings, and the Firm meetings Position type: In-Market Development framework: Specialist