Babylist

Lead brand strategy and creative studio to build trust and drive customer acquisition through campaigns and AI-enabled systems. | Extensive experience scaling brand systems and leading creative production with strong collaboration across product design, engineering, and marketing. | What the Role Is Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and this role will lead the system that protects and builds trust with our audience. This is a new role, reporting directly to the CMO, that gives Babylist's brand an architecture for the future as we continue to expand the role we play in our customer’s lives. This role will lead positioning, visual identity, and creative output, and builds the system that lets marketers, designers and others ship on-brand without waiting on a gatekeeper. You'll lead the creative studio, campaign concepting, video center of excellence and run Partnership Marketing to support our sales team and the commercial side of brand partnerships. This is a builder's job: Babylist sits at 15% aided brand awareness with over 75 NPS. We are loved by many but have real headroom to close the awareness gap, and that's the mandate. To do this, we will be investing more in demand generation content with paid media to reach the right audiences. This role will shape the creative direction, messaging, outcomes and learning for this work. The work will be structured around Marketing’s role in driving new customer acquisition and unlocking more value from the customers we already have. Who You Are You've built and scaled a brand system, not just a brand look. You know the difference between a style guide that sits in a drive and one people actually are able to use. You have excellent taste and appreciate the role that the brand system plays in winning with our customers and differentiating our brand in the marketplace. You think in campaigns, not just assets. You understand who we want to win with and can deliver the big idea that anchors a major brand moment and carry it across channels without losing the thread. You think in terms of tentpole moments and have experience in defining a cultural calendar that puts brands into culture. You lead creative production directly including photography, brand film, high-production video and know how to get expensive-feeling work out of a lean team. You will invest in building partnerships with external partners that become trusted collaborators in how we build content that tells our story. You build systems, not gates. You'd rather turn the brand book into something AI-enabled and self-serve than personally approve every asset that ships, and you know how to build the guardrails that make that safe. We need to increase capacity and ship at pace while protecting our very trusted human voice and expertise. This will require someone who is a partner across marketing, product designand the company. You have a track record of collaborating with other teams, bringing curiosity to conversations with product and marketing teams and take a consultative approach. This includes building systems that will consider how photos, video, still and dynamic content will flow into a product design system and customer experience to deliver a cohesive brand experience. You build systems, not gates. You'd rather turn the brand book into something AI-enabled and self-service than personally approve every asset that ships, and you know how to build the guardrails that make that safe. You champion codifying the brand visual system - illustration, photography, motion, etc - into the product design system, so consistency holds across the full funnel and brand and product sharpen each other instead of drifting apart. You build the mechanisms needed to increase capacity and ship at pace while protecting our very trusted human voice and expertise end-to-end across our customer’s journey. You have a track record of collaborating with other teams, bringing curiosity to conversations with partners in and outside of marketing and taking a consultative approach. You've run a partner or co-marketing program including retail activations, brand partnerships, sponsored content and know how to protect brand integrity while making commercial partners feel the work is genuinely good. You can support reporting results and bring the gravitas to executive meetings with partners that will inspire deeper partnerships. You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. How You Will Make An Impact Own Babylist's brand positioning, visual identity system, and long-term brand architecture — the point of view every other function borrows from. Lead the creative studio: design across brand, campaign, digital, and photography direction; brand film and high-production video. Partner with the Product Design team who is key partner and drives how the visual design system is utilized across our most important customer surfaces including the app and our .com experience. Own campaign concepting for Babylist's biggest brand moments, from idea to execution across every channel. Partner with your peer and their team on the Content Team that will create and execute owned social, editorial, influencer and community as well as with the head of Corporate Communications & Experiential (which oversees our showrooms in NY & LA) Define the handshake between creative studio and content teams alongside the Sr. Director, Content, Social & Creator Marketing and do not just follow one that's handed to you. Partner with engineering to turn the brand book into a living , AI-accessible system or a brand brain that lets marketers and product designers across the company check their own work against the standard and ship without a manual approval queue. And ensure there is an approach to maintaining the brain and feeding it learnings. Lead Partnership Marketing: brand partner co-marketing, retail activations, and branded content sponsorships, with a director reporting directly to you. Why This Role You're building the function from a strong brand foundation but at a moment when our ambitions are bigger and demand generation will have real investment. Brand strategy at Babylist is something that will have a bigger remit in our evolution and this is an opportunity to set the scope up with ambition and create something that fuels our next chapter of growth. You report directly to the CMO, with a direct hand in how millions of families experience Babylist at one of the most emotional moments of their lives. Babylist has real brand love and real headroom with 15% aided awareness with a business that already works. You're not finding a market; you're building the story for one Babylist already owns. You'll own the shift from manual brand gatekeeping to an AI-enabled system that scales a genuinely new kind of brand leadership, not a retread of the old creative director job. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $212,712 to $283,694 + target 25% annual bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management, and we invest in the tools and the time to connect with colleagues We build products that positively impact millions of people's lives AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Benefits Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.

Own go-to-market strategy for Wishlist features and campaigns, lead cross-functional partnerships to drive user adoption and growth, and report progress to Director of Customer Marketing. | Extensive integrated and consumer marketing experience with strong product marketing and cross-functional leadership skills, comfortable with ambiguity and AI tools, and directing content strategy without owning creative function. | What the Role Is This is a new role that owns integrated go-to-market strategy for every Wishlist moment: feature launches, seasonal pushes, and campaign activity tied to Registry/Wishlist. You’ll own user research, market sizing, and journey mapping, becoming the expert on the wishlist user. You'll direct the editorial and content work needed to bring each plan to life. You report to the Director, Customer Marketing, and hand finished plans straight to Brand & Creative, Growth channels, and Corporate Communications for execution, reporting on progress, and iterating to drive wishlist adoption and growth. This role exists because Wishlist is a core feature driving LTV growth, and needs a single owner focused on the user journey, threading strategy through to execution. This role will create a single point of partnership across product and marketing to enable faster and more cohesive go to market ways of working. Who You Are You have worked in an Integrated Marketing role in a Senior role, leading through influence with proven success. - this is an IC role, requiring deep cross functional partnership to succeed. User focused: Have taken UX, analytics and custom research and built a marketing strategy for a product that appeals to this specific customer. Consumer marketing experience at scale: you've built plans that work across email, push, SMS, paid, and site at once, not owned a single channel. Product marketing background: you can turn a feature roadmap into a customer story and a sequencing plan without much hand-holding A specific track record of driving business growth through cross-functional partnership- you can point to what you built and what it moved Comfortable directing editorial and content work without owning the creative function; you know what story needs telling and can brief it clearly Genuinely energized by ambiguity and lead with curiosity. There's no formal brief in this model, you build the plan from what you learn inside the squad You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. You can lead through influence. How You Will Make An Impact You will become the expert on the Babylist Wishlist user, understand motivations, needs, and wants inside and out of the product. Build the integrated GTM strategy for every Wishlist moment, in lockstep with the product squad's roadmap Direct editorial and content needs for Wishlist, briefing Brand & Creative and Content/Social directly Demonstrate a level of competency on what good creative looks like and how to measure its success. Create the internal playbook for this user and product, including competitive analysis, market opportunity and sizing and what good will look like in our marketing. Hand finished GTM plans straight to execution centers; Brand & Creative, Growth channels, Corporate Communications, and keep each moving in parallel Own the customer marketing value proposition for Wishlist across every channel it touches Drive measurable growth in Wishlist adoption, you're accountable for the number, not just the campaign activity around it Report progress and blockers directly to the Sr. Director, Customer Marketing Why This Role You're one of the first two hires into a brand-new model. Integrated Marketing didn't exist here before, so you're defining what good looks like, not inheriting a process. Wishlist is one of Babylist's highest-leverage customer journeys, and this is a huge opportunity to shape the growth of this product. You'll work inside the product squad itself, not downstream of it and your plan shapes the roadmap instead of reacting to it. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $143,800 to $191,700 + target 20% annual bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management, and we invest in the tools and the time to connect with colleagues We build products that positively impact millions of people's lives AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Benefits Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.

Manage on-time delivery and transportation costs for vendor shipments, lead carrier relationships, negotiate contracts, and automate reporting workflows. | Deep experience in international trade, ocean and air freight, carrier negotiation, proficiency in TMS platforms, invoice auditing, and data visualization tools. | What the Role Is Babylist moves more than $100 million in annual transportation spend, and inbound volume is on track to double. Today inbound and outbound sit under one small team, and on-time delivery is running at 57%. We’re splitting the function so inbound gets a dedicated owner for the first time. You’ll own on-time delivery performance and cost for everything moving from our vendors, domestic and international, into both fulfillment centers. You’ll lead carrier relationships across five freight modes, run QBRs and contract negotiations alongside procurement, validate freight invoicing, and partner with Product and Engineering to replace manual spreadsheet tracking with real dashboards and automated workflows. Fully remote. Roughly 15% travel, including quarterly visits to our fulfillment centers. Who You Are Deep international trade experience across ocean and air freight, including customs documentation and trade compliance. Proven carrier negotiator across LTL, TL, Intermodal, Ocean, and Air, including contract terms and quarterly business reviews. Track record of moving an underperforming on-time delivery metric, not just reporting on it. Fluent in TMS platforms, carrier portals, invoice auditing tools, and appointment scheduling systems. Comfortable building your own views in Sigma, Snowflake, or equivalent rather than waiting on someone else’s report. Able to align planners, buyers, DC leaders, vendor compliance, and engineering without direct authority. You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in. If you want a finished playbook to execute, this isn’t it. The inbound roadmap is still being written and you’ll be writing it. How You Will Make An Impact On-time delivery — own inbound on-time delivery performance to both fulfillment centers across domestic and international vendors. Carrier management — lead carrier relationships, contract negotiations alongside procurement, and quarterly business reviews across all five freight modes. Freight cost and invoicing — validate freight invoices, audit carrier charges, and manage transportation chargebacks. Vendor delivery accountability — run the vendor portal for shipment visibility and partner with Vendor Compliance on lead times. Planning alignment — coordinate PO ETAs and delivery windows with Planning and Buying. Automation and reporting — partner with Product and Engineering to define the metrics and build the dashboards and workflows that replace manual spreadsheet tracking. Inbound strategy — build carrier performance baselines and shape the inbound roadmap as volume doubles. Why This Role Inbound volume is doubling, and this is the first dedicated owner of it. The scope grows as you build it. On-time delivery sits at 57% today. You’re walking into a measurable problem with obvious room to move it. You’ll spec the tooling rather than inherit it. Product and Engineering are ready to build what you define. Over $100 million in annual transportation spend runs through this function, so your carrier and cost decisions land directly in planning and merchandising. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $116,200 to $139,400 + target bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture We work with focus and intention, then step away to recharge We believe in exceptional management, and we invest in the tools and the time to connect with colleagues We build products that positively impact millions of people's lives AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development Competitive pay and meaningful opportunities for career advancement We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Benefits Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.