Axway Software SA

Lead and optimize the company's global digital strategy, manage the website team, drive growth through digital campaigns, and report performance to executives. | 10+ years in digital marketing or growth roles, leadership experience managing digital teams, expertise in SEO/SEM, analytics, CMS, and performance marketing in a global B2B SaaS environment. | We are seeking our new Digital & Growth Director to join the Axway team! We are seeking a dynamic Digital & Growth Director to lead our digital strategy and drive measurable growth across global markets. This role will oversee the company’s website team and be responsible for optimizing our digital presence, enhancing user experience, and delivering measurable pipeline impact through demand generation, content strategy, and digital innovation. The ideal candidate will bring expertise in digital marketing, web strategy, analytics, and growth optimization, with a proven ability to scale digital ecosystems for a global B2B software company. Leadership & Strategy • Own and evolve the company’s global digital strategy, with a focus on growth, lead generation, and customer engagement. • Manage and mentor the website team (design, development, content, UX/UI, SEO, SEM) to deliver a world-class web experience. • Partner with Marketing, Product, Sales, and IT to align digital initiatives with business goals. Digital Experience & Website Management • Lead the strategy, execution, and optimization of the company’s website to drive traffic, engagement, and conversions. • Ensure the website delivers a best-in-class, scalable, and user-friendly experience across global markets. • Oversee SEO/SEM, site architecture, UX, analytics, personalization, and localization strategies. • Lead the Social Media platforms to drive brand awareness and engagement Growth & Performance Marketing • Drive digital demand generation programs that accelerate pipeline growth. • Lead experimentation and testing (A/B, multivariate) to optimize conversion rates and user journeys. • Collaborate on paid media and organic campaigns to maximize ROI and customer acquisition. Data & Insights • Define and monitor KPIs for digital performance, growth initiatives, and website health. • Leverage analytics to drive continuous improvement and data-driven decision-making. • Report results and insights regularly to executive leadership. Qualifications & Experience • 10+ years of experience in digital marketing, web strategy, or growth roles, preferably in a global B2B SaaS/software environment. • Strong leadership experience managing high-performing digital/website teams. • Proven track record of driving digital growth through website optimization, digital campaigns, and performance marketing. • Deep knowledge of SEO, SEM, analytics platforms, CMS (e.g., Drupal, WordPress, Adobe Experience Manager), and martech ecosystems. • Experience with conversion rate optimization, personalization, and global digital operations. • Analytical mindset with the ability to translate data into actionable insights. • Strong communication and stakeholder management skills. Company Overview At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration. We’re on a mission to be the leaderin our space, empowering our customers withsecure, mission-critical softwareto manage and deliver impactful business outcomes from all theirdigital business interactions. Why Axway? We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you’ll find camaraderie, collaboration, and the support of leadership to inspire you daily. Here, you’ll grow, innovate, and succeed because we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together. Axway is a proud member of 74Software. Learn more about how Axway is transforming the future:https://www.axway.com/en. Ready to shape the future? Let’s get started—because at Axway, together, we can. Together, we will. Axway is an AA and EEO employer #LI-KJ1 #LI-Remote

The Key Accounts Manager will leverage existing and cultivate new relationships with current and prospective customers to create new opportunities. They will collaborate with internal teams and engage with external stakeholders to drive long sales cycles to successful conclusions. | Candidates must have a minimum of 7-10 years of direct B2B SaaS enterprise sales experience, with at least 5 years in selling MFT or API software solutions. Proven ability to meet and exceed sales quotas and manage long sales cycles is essential. | Overview We are looking for our new Key Accounts Manager to join Axway's family. Are you ready? Join us now!! We value individuals with a track record of surpassing quotas, and if you have had the success of selling complex integration software solutions, you're the ideal candidate we're looking for! Your expertise and dedication will play a pivotal role in driving innovation, empowering our clients, and shaping the future of the digital landscape. Successful candidates will encompass: Knowledge of Axway’s or industry MFT, API, and Cloud platforms. Sell complex software in a B2B environment in a multi-solution sales cycle. Utilizing existing sales methodology to successfully close deals. Collaborate with internal and external stakeholders by building rapport, communicating effectively, and demonstrating a high-level customer centric approach. Responsibilities Leverage existing and cultivate new relationships with current and prospective Axway customers to create new opportunities. Utilize internal and external resources to create and grow an effective sales pipeline. Collaborate with a team of internal stakeholders from frontline employees to C-level executives to drive long sales cycles to successful conclusions. Engage as a partner and professional consultant with external stakeholders from frontline employees to C-level executives, building meaningful relationships and trust. Work with the direct manager to establish and meet sales and performance KPIs including but not limited to; quarterly/annual sales quotas and customer satisfaction metrics. Collaborate with Product, Presales, Services, and Support teams to develop a detailed and comprehensive understanding of Axway’s product suite and professional services. Lead business conversations and presentations to pitch product value to Axway’s customers. Manage and sell to accounts including SMB, Mid-Market, and Enterprise across different verticals, specializing in Healthcare, Supply Chain, Banking, and the Public Sector. Collaborate with Customer Success and Marketing teams to understand customer pain points, opportunities, market trends, and competitors. Utilize Axway University team resources to grow knowledge of the company, product suite, customer infrastructure, industry, and other areas required for professional development. Qualifications Minimum of 7-10 years of direct B2B SaaS enterprise sales experience. Minimum 7 years of full-cycle sales experience. Minimum 5 years of experience selling software MFT or API software solutions. Minimum 5 years of experience selling Managed Cloud software products. Must be able to demonstrate an elevated level of business acumen to customers. Proven ability to consistently meet and exceed annual sales quotas. Experience managing sales cycles that last a minimum of 6 months. Experience supporting customer data migrations (on-prem to the cloud). Ability to see opportunities where others see challenges. Axway industry and competitor knowledge. Ability to accommodate up to 50% Travel if required. Company Overview At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration. We’re on a mission to be the leader in our space, empowering our customers with secure, mission-critical software to manage and deliver impactful business outcomes from all their digital business interactions. Why Axway? We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you’ll find camaraderie, collaboration, and the support of leadership to inspire you daily. Here, you’ll grow, innovate, and succeed because we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together. Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: https://www.axway.com/en. Ready to shape the future? Let’s get started—because at Axway, together, we can. Together, we will. Axway is an EEO and AA Employer #LI-KJ1 #LI-Remote