Avalere Health

Develop and execute access strategies to maximize brand value, using market research and stakeholder analysis while leading account planning and contributing to business development and thought leadership. | Requires a bachelor’s degree and 7–10 years in market access strategy, including 3–5 years of agency experience; a graduate degree and advanced market-access marketing skills are preferred. | About Avalere Health United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application. About the role As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results. \n What you'll do: ACCESS MARKETING STRATEGY – CLIENTS Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team ACCESS MARKETING STRATEGY – NEW BUSINESS DEVELOPMENT AND GROWTH AND THOUGHT LEADERSHIP Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate ACCESS MARKETING STRATEGY – THOUGHT LEADERSHIP Support SVP, Access Strategy in market access thought leadership activities by: Staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, including but not limited to payers, health systems, employers, and others Keeping pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients STRATEGY – INTEGRATION, PARTNERSHIPS, AND TEAM DEVELOPMENT Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, including establishing a productive, coordinated, and seamless partnership with other strategy counterparts Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, including ensuring that access strategy aligns to broader business objectives and audience needs Build and grow an external network of strategic partners for collaboration and consultation as needed Supervise direct reports (if applicable) including managing performance and progressive growth Mentor, coach, and counsel strategy team members to facilitate their growth and development Be flexible with travel up to 20-30% of time as needed About you: Personal Attributes Loves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self-starter mentality that takes direction but doesn’t wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning with an appetite for curiosity Education and Experience Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.) 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required Management experience a plus Market Access/Access Strategy Qualifications Market access agency and/or industry experience required Advanced understanding of market access marketing, strategies, and trends Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo Crisp and persuasive communications skills, both written and verbal Comfortable with public speaking and demonstrates strong presentation skills Ability to use AI platforms to enhance, but not replace, brand strategic needs Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint Work Style Thrives in a fast-paced, entrepreneurial, and cross-discipline environment as a working strategy team member with a proactive mindset Ability to inspire collaboration and lead conversations across multiple stakeholders (both internal and external) Creative and constructive problem solver who can work both independently and within a team environment Good listener who can quickly interpret data, ask thoughtful questions, and provide a strategic point-of-view Quick learner with a natural drive and curiosity for continual learning Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work Proven track record in inspiring teams as well as upholding the organization’s culture with integrity Exceptional and reliable organizational skills \n $120,000 - $190,000 a year \n What we can offer You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business. We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.

Lead omnichannel marketing strategy and transformation integrating data, AI, media, CRM, and customer engagement across channels. | Executive-level omnichannel marketing leadership with 12-15+ years experience, deep healthcare/pharma marketing knowledge, and expertise in marketing technology platforms and compliance. | About Avalere Health United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application. About the role: The Vice President of Omnichannel is responsible for defining and executing the organization's client’s omnichannel vision, leading change management, creating personalized customer experiences that connect strategy, media activation, customer engagement, and technology infrastructure. This executive leads the development of next-generation engagement models that leverage customer data, AI, analytics, and marketing technology to deliver the right message, to the right audience, through the right channel, at the right time. The role serves as the connective tissue between commercial strategy, media, CRM, sales, analytics, medical, creative, and technology teams to build scalable omnichannel capabilities that improve customer experience and business performance. Reporting to the Chief Media Officer, this individual serves as the executive sponsor for omnichannel transformation and leads a high performing Omnichannel Center of Excellence. What you'll do: • Omnichannel Strategy • Develop the enterprise omnichannel vision and multi-year roadmap by assessing client omnichannel maturity and developing phased roadmaps using standardized omnichannel planning methodologies, engagement frameworks, and implementation playbooks tailored to each client’s technology ecosystem and organizational readiness. Create customer engagement strategies across HCP, patient, caregiver, payer, and consumer audiences • Design channel strategies spanning paid, owned, earned, CRM, field, point-of-care, social, search, email, websites, and emerging digital channels • Translate business objectives into integrated omnichannel customer journeys • Partner with brand teams to embed omnichannel planning into annual marketing strategies • Define governance models and omnichannel operating standards across the agency delivery team and client stakeholders • Change Management • Lead organizational change initiatives that support business transformation, operational excellence, and strategic growth with clients. • Develop and execute comprehensive change management strategies that minimize disruption while maximizing employee adoption. • Assess organizational readiness and identify potential risks, barriers, and resistance to change. • Create stakeholder engagement plans to build alignment across executive leadership, cross-functional teams, and external partners. • Develop communication plans that clearly articulate the vision, benefits, timelines, and expectations of organizational changes. • Establish change governance processes, including steering committees, decision frameworks, and escalation paths. • Monitor adoption metrics, employee feedback, and business performance to measure change effectiveness and recommend adjustments. • Develop and maintain change management documentation, playbooks, communication materials, and implementation plans. • Media Activation Leadership • Direct omnichannel media activation across all digital and traditional channels for client portfolios • Partner with media strategy teams to optimize investments using customer insights • Define the operating standards that connect paid media, CRM, websites, field marketing, and customer support into a unified engagement ecosystem • Guide audience segmentation and media personalization strategies • Develop attribution frameworks that measure cross-channel effectiveness • Drive optimization using real-time performance analytics • Next Best Engagement (NBE) • Build the NBE capability from the ground up, integrating the signals available today including CRM activity, website engagement, content consumption, media response — and sequencing claims, field, and sales interaction data as client access is secured. Design decision engines that determine the Next Best Action, Next Best Channel, Next Best Content, and Next Best Time • Create engagement rules and AI-driven personalization frameworks • Partner with Data Science to deploy machine learning models • Advocate for and secure the client-side filed data access required to integrate field and digital engagement into unified customer experiences • Lead cross-functional orchestration of strategy, creative, media, CRM, field engagement, analytics, and content teams to operationalize Next Best Engagement across customer journeys. • Omnichannel Infrastructure Development • Own the roadmap for omnichannel technology capabilities, including Customer Data Platforms (CDPs), CRM platforms, marketing automation, journey orchestration, identity resolution, AI decision engines, data warehouses, reporting environments, content management platforms, and personalization engines identity resolution, AI decision engines, data warehouses, reporting environments, content management platforms, and personalization engines • Identify capability gaps and build business case that moves client to prioritize technology investments • Partner with client and internal IT and Digital Experience teams to establish scalable omnichannel architecture • Customer Journey Design • Develop end-to-end customer journey frameworks • Identify friction points across digital and offline experiences • Create journey maps for priority customer segments • Build measurement frameworks around engagement milestones • Partner with UX, Creative, Medical, and Analytics teams to continuously optimize experiences • Data & Analytics Leadership • Champion data-driven decision making across the organization • Define omnichannel KPIs and engagement scorecards • Leverage customer analytics to improve segmentation and personalization • Coordinate the development of executive dashboards measuring engagement health with Analytics team • Partner with Business Intelligence and Data Science teams to translate predictive models into engagement logic • Cross-Functional Leadership • Drive organizational adoption of omnichannel capabilities through education, training, change management, and cross-functional enablement. • Lead collaboration across Media, Strategy, Creative, Medical, Commercial Operations, Sales, Analytics, Data Science, Technology, Client Services, Product, and Finance • Serve as the executive sponsor for omnichannel transformation initiatives • Foster a strong, collaborative culture and shared sense of purpose across departments • Innovation • Evaluate emerging technologies including AI, Generative AI, predictive analytics, and automation and partner with the Avalere Health AI Team to determine best use cases for clients • Pilot new customer engagement models and introduce innovative media activation strategies • Stay current on healthcare, pharmaceutical, and digital engagement trends • Build partnerships with technology vendors and strategic partners • Team Leadership, Culture & Communication • Build and lead a high-performing Omnichannel Center of Excellence • Mentor directors and senior managers, supporting career development and growth • Establish governance frameworks and omnichannel best practices • Manage departmental budgets and lead executive presentations • Support business development and client growth initiatives • Represent the organization externally through conferences and thought leadership About you: • Executive-level experience in omnichannel marketing, digital strategy, media, CRM, customer engagement, or commercial excellence. • 12 to 15+ years of experience in relevant fields, including 7+ years leading cross-functional teams and enterprise-scale transformation initiatives. • Deep expertise in pharmaceutical, healthcare, or life sciences marketing, including HCP and patient engagement strategies. • Proven experience designing and scaling enterprise omnichannel engagement capabilities across digital, CRM, media, field, and customer support channels. • Strong understanding of customer data platforms (CDPs), CRM, marketing automation, AI, analytics, and personalization ecosystems. • Hands-on knowledge of leading marketing technology platforms such as Salesforce (Marketing Cloud, Data Cloud, Sales Cloud), Adobe Experience Cloud (AEM, Adobe Journey Optimizer, Real-Time CDP, Analytics), Veeva CRM, Microsoft Dynamics, and other enterprise marketing and customer engagement platforms. • Deep understanding of data privacy, consent management, and regulatory requirements impacting omnichannel marketing, including HIPAA, CAN-SPAM, TCPA, state privacy laws (such as CCPA/CPRA), GDPR, UK GDPR, ePrivacy Directive, and other global privacy regulations. Demonstrated ability to translate privacy and compliance requirements into scalable CRM and omnichannel engagement strategies across U.S. and international markets. • Experience partnering with Legal, Compliance, Privacy, Medical, Commercial, and IT organizations to develop compliant omnichannel engagement models and governance. • Strong understanding of identity resolution, customer data management, consent and preference management, and first-party data strategies. • Proven experience leading organizational transformation initiatives, driving adoption of new technologies, operating models, and ways of working. What we can offer You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business. We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.

Lead omnichannel marketing strategy, change management, media activation, and technology infrastructure to improve customer engagement and business performance. | Executive-level experience in omnichannel marketing with 12-15+ years including 7+ years leading cross-functional teams, deep expertise in healthcare/pharma marketing, and strong technology platform knowledge. | About Avalere Health United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources. Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves. We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application. About the role: The Vice President of Omnichannel is responsible for defining and executing the organization's client’s omnichannel vision, leading change management, creating personalized customer experiences that connect strategy, media activation, customer engagement, and technology infrastructure. This executive leads the development of next-generation engagement models that leverage customer data, AI, analytics, and marketing technology to deliver the right message, to the right audience, through the right channel, at the right time. The role serves as the connective tissue between commercial strategy, media, CRM, sales, analytics, medical, creative, and technology teams to build scalable omnichannel capabilities that improve customer experience and business performance. Reporting to the Chief Media Officer, this individual serves as the executive sponsor for omnichannel transformation and leads a high performing Omnichannel Center of Excellence. What you'll do: • Omnichannel Strategy • Develop the enterprise omnichannel vision and multi-year roadmap by assessing client omnichannel maturity and developing phased roadmaps using standardized omnichannel planning methodologies, engagement frameworks, and implementation playbooks tailored to each client’s technology ecosystem and organizational readiness. Create customer engagement strategies across HCP, patient, caregiver, payer, and consumer audiences • Design channel strategies spanning paid, owned, earned, CRM, field, point-of-care, social, search, email, websites, and emerging digital channels • Translate business objectives into integrated omnichannel customer journeys • Partner with brand teams to embed omnichannel planning into annual marketing strategies • Define governance models and omnichannel operating standards across the agency delivery team and client stakeholders • Change Management • Lead organizational change initiatives that support business transformation, operational excellence, and strategic growth with clients. • Develop and execute comprehensive change management strategies that minimize disruption while maximizing employee adoption. • Assess organizational readiness and identify potential risks, barriers, and resistance to change. • Create stakeholder engagement plans to build alignment across executive leadership, cross-functional teams, and external partners. • Develop communication plans that clearly articulate the vision, benefits, timelines, and expectations of organizational changes. • Establish change governance processes, including steering committees, decision frameworks, and escalation paths. • Monitor adoption metrics, employee feedback, and business performance to measure change effectiveness and recommend adjustments. • Develop and maintain change management documentation, playbooks, communication materials, and implementation plans. • Media Activation Leadership • Direct omnichannel media activation across all digital and traditional channels for client portfolios • Partner with media strategy teams to optimize investments using customer insights • Define the operating standards that connect paid media, CRM, websites, field marketing, and customer support into a unified engagement ecosystem • Guide audience segmentation and media personalization strategies • Develop attribution frameworks that measure cross-channel effectiveness • Drive optimization using real-time performance analytics • Next Best Engagement (NBE) • Build the NBE capability from the ground up, integrating the signals available today including CRM activity, website engagement, content consumption, media response — and sequencing claims, field, and sales interaction data as client access is secured. Design decision engines that determine the Next Best Action, Next Best Channel, Next Best Content, and Next Best Time • Create engagement rules and AI-driven personalization frameworks • Partner with Data Science to deploy machine learning models • Advocate for and secure the client-side filed data access required to integrate field and digital engagement into unified customer experiences • Lead cross-functional orchestration of strategy, creative, media, CRM, field engagement, analytics, and content teams to operationalize Next Best Engagement across customer journeys. • Omnichannel Infrastructure Development • Own the roadmap for omnichannel technology capabilities, including Customer Data Platforms (CDPs), CRM platforms, marketing automation, journey orchestration, identity resolution, AI decision engines, data warehouses, reporting environments, content management platforms, and personalization engines identity resolution, AI decision engines, data warehouses, reporting environments, content management platforms, and personalization engines • Identify capability gaps and build business case that moves client to prioritize technology investments • Partner with client and internal IT and Digital Experience teams to establish scalable omnichannel architecture • Customer Journey Design • Develop end-to-end customer journey frameworks • Identify friction points across digital and offline experiences • Create journey maps for priority customer segments • Build measurement frameworks around engagement milestones • Partner with UX, Creative, Medical, and Analytics teams to continuously optimize experiences • Data & Analytics Leadership • Champion data-driven decision making across the organization • Define omnichannel KPIs and engagement scorecards • Leverage customer analytics to improve segmentation and personalization • Coordinate the development of executive dashboards measuring engagement health with Analytics team • Partner with Business Intelligence and Data Science teams to translate predictive models into engagement logic • Cross-Functional Leadership • Drive organizational adoption of omnichannel capabilities through education, training, change management, and cross-functional enablement. • Lead collaboration across Media, Strategy, Creative, Medical, Commercial Operations, Sales, Analytics, Data Science, Technology, Client Services, Product, and Finance • Serve as the executive sponsor for omnichannel transformation initiatives • Foster a strong, collaborative culture and shared sense of purpose across departments • Innovation • Evaluate emerging technologies including AI, Generative AI, predictive analytics, and automation and partner with the Avalere Health AI Team to determine best use cases for clients • Pilot new customer engagement models and introduce innovative media activation strategies • Stay current on healthcare, pharmaceutical, and digital engagement trends • Build partnerships with technology vendors and strategic partners • Team Leadership, Culture & Communication • Build and lead a high-performing Omnichannel Center of Excellence • Mentor directors and senior managers, supporting career development and growth • Establish governance frameworks and omnichannel best practices • Manage departmental budgets and lead executive presentations • Support business development and client growth initiatives • Represent the organization externally through conferences and thought leadership About you: • Executive-level experience in omnichannel marketing, digital strategy, media, CRM, customer engagement, or commercial excellence. • 12 to 15+ years of experience in relevant fields, including 7+ years leading cross-functional teams and enterprise-scale transformation initiatives. • Deep expertise in pharmaceutical, healthcare, or life sciences marketing, including HCP and patient engagement strategies. • Proven experience designing and scaling enterprise omnichannel engagement capabilities across digital, CRM, media, field, and customer support channels. • Strong understanding of customer data platforms (CDPs), CRM, marketing automation, AI, analytics, and personalization ecosystems. • Hands-on knowledge of leading marketing technology platforms such as Salesforce (Marketing Cloud, Data Cloud, Sales Cloud), Adobe Experience Cloud (AEM, Adobe Journey Optimizer, Real-Time CDP, Analytics), Veeva CRM, Microsoft Dynamics, and other enterprise marketing and customer engagement platforms. • Deep understanding of data privacy, consent management, and regulatory requirements impacting omnichannel marketing, including HIPAA, CAN-SPAM, TCPA, state privacy laws (such as CCPA/CPRA), GDPR, UK GDPR, ePrivacy Directive, and other global privacy regulations. Demonstrated ability to translate privacy and compliance requirements into scalable CRM and omnichannel engagement strategies across U.S. and international markets. • Experience partnering with Legal, Compliance, Privacy, Medical, Commercial, and IT organizations to develop compliant omnichannel engagement models and governance. • Strong understanding of identity resolution, customer data management, consent and preference management, and first-party data strategies. • Proven experience leading organizational transformation initiatives, driving adoption of new technologies, operating models, and ways of working. What we can offer You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business. We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.