Appian Corporation

Develop and execute marketing strategies for supply chain solutions, craft messaging frameworks, and enable sales and marketing teams. | 7+ years in product or solution marketing in B2B SaaS, with supply chain experience preferred, strong messaging and strategic planning skills. | Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Supply Chain. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally. You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals. In this role, you will: Define and execute a holistic marketing plan to differentiate Appian in Supply Chain and capture mindshare of our target buyers Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Supply Chain. Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals. Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Supply Chain Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Supply Chain Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels. Qualifications: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. 7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Supply Chain experience is strongly preferred. Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages. An analytical mindset and the ability to use data to inform program planning, execution, and optimization. A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals. An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable. Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment. A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans. Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus. The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance. In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans. #LI-MB1 Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: LinkedIn. Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice

Develop and execute marketing strategies for supply chain solutions, craft compelling messaging, and enable sales teams to drive growth. | 7+ years in B2B SaaS product or solution marketing, with experience in supply chain or related domains, strong messaging and storytelling skills, and data-driven program management. | Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together. Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Supply Chain. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally. You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals. In this role, you will: • Define and execute a holistic marketing plan to differentiate Appian in Supply Chain and capture mindshare of our target buyers • Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content • Maintain a deep understanding of Appian's product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Supply Chain. • Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals. • Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Supply Chain • Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Supply Chain • Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels. Qualifications: • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. • 7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Supply Chain experience is strongly preferred. • Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages. • An analytical mindset and the ability to use data to inform program planning, execution, and optimization. • A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals. • An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable. • Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment. • A portfolio of programs you've built and executed, including messaging frameworks, sales playbooks, and launch plans. • Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus. The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance. In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans. #LI-MB1 Tools and Resources • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: LinkedIn. Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice

Lead product marketing strategy and execution for process and data intelligence products. | 7-10+ years in B2B product marketing with strategic leadership experience, preferably with an MBA and ability to work on-site full-time. | Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together. Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process & Data Intelligence) is a senior individual contributor responsible for driving the commercial strategy for Appian Process HQ and Data Fabric. This role focuses on the "brain" of the Appian platform: bridging the gap between data discovery and automated action. You will own the narrative for how Appian unifies process mining, data virtualization, and AI-driven insights to optimize business performance. You will partner with Product and Sales leadership to position Appian not just as an automation tool, but as a strategic intelligence platform that provides end-to-end visibility and continuous improvement. You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller. In this role, you will: • Design, own, and execute the end-to-end Go-To-Market strategy for the Process & Data Intelligence portfolio, driving adoption of Process HQ (Process Mining) and Data Fabric as key differentiators. • Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content. • Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors. • Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap. • Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions. • Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen. About you: • 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with expertise in Data Analytics, Process Mining, BI, or Data Integration markets. • Bachelor's degree in Marketing, Business, or a related field. MBA is strongly preferred. • Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches. • Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value. • Ability to translate complex data & intelligence concepts—like metadata management, root-cause analysis, and semantic ontologies—into clear business value. • A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization. Basic Qualifications: • Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation. • Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters. Preferred Qualifications: • Strategic Leadership: MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value. • External Influence: Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts. The base salary for this role is between $150,000–$300,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance. In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans. #LI-MB1 Tools and Resources • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. • Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We've been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: LinkedIn, Youtube, Instagram, Facebook Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice

Manage a greenfield territory by prospecting, navigating complex sales cycles, delivering presentations, and closing enterprise deals. | 5-10+ years direct selling experience, minimum 2 years as Enterprise Account Executive selling complex technologies to State, Local, and Education customers, with consistent quota achievement. | Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things. The best salespeople achieve the most when they are selling outstanding products, solutions, and services backed by an extraordinary company. That’s what you get when you sell for Appian. We are passionate about driving digital transformation by bringing Appian solutions that provide speed, agility, and efficiency needed to compete and grow. Are you inspired by the chance to solve your customers’ biggest challenges? You can make that kind of difference here. Join our team, where you can not only grow your career, but share the success of an industry pioneer. The Account Executive role is responsible for navigating a primarily greenfield geographic territory, top of funnel activity & prospecting while effectively managing a complex sales cycle (approximately 6-12 months) to a successful close. To be successful in this role, you need: Experience navigating a complex sales cycle from start to finish, leveraging internal resources within the larger sales organization, cross functionally with the customer success team and externally across customer and partner ecosystems Strong presentation skills for delivering in-person and virtual presentations to LOB & IT audiences, highlighting your ability to perform client discovery, communicate ROI and build business value A trusted advisor to both customers and colleagues to leverage multiple stakeholders throughout complex deals Actively seeking to understand industry trends to help position against competitors Basic qualifications: 5-10+ years of direct selling experience and a minimum of 2 years experience as an Enterprise Account Executive, selling complex technologies at the enterprise level to State, Local and Education customers. History of consistent quota achievement Examples of landing new customer logos Strong job tenure: history of displaying loyalty and perseverance through long, stable job tenure and positive career trajectory #LI-MB1 Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: LinkedIn. Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice