Apex Wheels

The Demand Analyst will produce dynamic forecasts and inventory targets that guide purchasing decisions at Apex. This role involves translating sales and inventory data into actionable strategies to meet customer demand efficiently. | Candidates should have a bachelor's degree in Supply Chain, Statistics, Business Analytics, or a related field, along with 3+ years of experience in demand planning or supply chain analytics. Advanced spreadsheet skills and familiarity with statistical forecasting methods are essential. | Are you a supply chain professional who sees stories in spreadsheets and knows how to turn them into smart, timely inventory decisions? Are you a statistics and math nerd with a passion for motorsports? Want your analytical skills to directly influence lap times and customer satisfaction? Apex Wheels is looking for a Demand Analyst to join our growing Supply Chain team and help ensure that the right wheels are always in the right place—exactly when our customers need them. Who are we? Apex is a leading provider of high-performance automotive wheels and accessories, catering to the motorsport and performance car enthusiast community. Our mission is to provide wheels that deliver real and measurable performance and to protect consumers from a misleading industry full of fashion-focused wheels through exciting technical education. Objective The Supply Chain team keeps inventory flowing smoothly from vendor to customer. As our Demand Analyst, you will own the sales‑forecasting engine that powers every purchasing decision, ensuring our Demand & Inventory Manager always has a forward‑looking view of what to buy, when, and how much. Your self-starting abilities and data-driven insights will let Apex meet customer demand without tying up unnecessary capital, freeing leadership to focus on strategic expansion. Job Summary Apex’s Demand Analyst will turn raw sales and inventory data into clear, forward-looking plans that keep our shelves stocked with exactly what’s needed: never too much, never too little. In this role, you’ll translate real-world events like new fitment launches, flash sales, or sudden surges in interest into accurate, data-backed forecasts that drive smarter inventory and purchasing decisions. Your ability to identify patterns and translate them into actionable strategy will directly impact how quickly we meet customer demand, control costs, and seize opportunities. Unlike companies selling generic, interchangeable goods, Apex designs and manufactures precision-engineered wheels for specific vehicles. Every SKU serves a distinct enthusiast, performance goal, or fitment need. This means that your forecasts have real consequences whether ensuring a driver wheels in time for a track event or avoiding dead inventory on a slow-moving spec. You won’t just see numbers, you’ll connect them to the enthusiast community and understand why certain specs fly off the shelves while others stall. You don’t need to be a motorsports enthusiast, though it will give you a big advantage because what will make or break your success in this role is product knowledge. Non-enthusiasts will need to work closely with our Fitment Experts to gain insight into how different vehicle markets evolve and learn to separate real demand shifts from short-term noise. By diving into our catalog and understanding what makes each wheel unique, you’ll unlock forecasting precision that data alone can’t provide. This combination of technical insight and analytical thinking will help you spot issues before they escalate and identify trends before they’re widely visible. Your core responsibility is to produce dynamic forecasts and inventory targets that guide Apex’s planning and purchasing decisions. These will inform monthly budgets, purchase orders, and broader investment strategies. This isn’t a role where you can rely on off-the-shelf demand planning software to do the thinking for you. You’ll need to evaluate the spreadsheets and logic we currently use, understand what’s driving decisions, and refine or rebuild those tools to make them even better. That requires analytical expertise, attention to detail, and the communication skills to explain your reasoning clearly to stakeholders across the organization. Once onboarded, you’ll work with a high degree of autonomy while staying closely aligned with purchasing, customer experience, and accounting to ensure everyone is on the same page. Expect to spend a lot of time in numbers, and less time (but not no time) with people. If you love building models, challenging questionable data, and raising the flag when something looks off, you’ll thrive here. If you don't already know the difference between Xlookup and Vlookup, you don't have the minimum skills needed to succeed in this role. A typical week could involve recalibrating seasonality curves, reconciling stock levels to identify shortages, modeling shipping cost scenarios for the CFO, or jumping into a meeting to explain why a sudden spike in demand is likely temporary. Over time, you’ll own the tools, cadence, and accuracy metrics that define demand planning at Apex. Your work may be individual, but your influence will be company-wide driving purchasing decisions, supporting Finance with cash flow projections, helping Customer Service set realistic ETAs, and guiding Marketing and Sales based on real inventory constraints and opportunities. Success in this role means closing the gap between data and decisions so Apex can grow smarter and leaner. As you grow, we’ll also rely on you to explore how AI can support and scale your work. Whether it’s analyzing historical trends more deeply or automating parts of your workflow, we’ll look to you to evaluate where AI adds the most value. Before hiring more headcount, we’ll ask you to assess whether a smart tool could solve the problem. Your ability to integrate scalable, intelligent solutions into your process will be key to keeping Apex agile and data-driven. To succeed here, you must be both technically and intellectually focused, approaching problems with a disciplined, serious mindset. You should be comfortable with a balanced mix of complex and routine tasks, maintaining stability and consistency while developing imaginative, data-driven solutions. You should be able to work alone without outside pressure, maintain tight control over the quality of your work, and meet deadlines without sacrificing accuracy. We will expect you to investigate anomalies before anyone asks, to challenge questionable data even when it’s uncomfortable, and to be comfortable making recommendations based on facts rather than opinions. Our Demand & Inventory Manager is looking forward to having some support in demand planning and has limited bandwidth to provide highly structured training. This means that you’ll be expected to self-start, in many areas, and should be comfortable being assigned a task, digging into it, and coming back regularly with questions as you are self-directedly learning our tools, systems, and products. We expect you to be the squeaky wheel in your early days, asking lots of questions and putting meetings on peoples calendars when you need to learn something from them. This is a salaried position and is exempt from overtime. Your core team works on Pacific hours, and so you’ll need to be comfortable working on West Coast hours, regardless of what time zone you are located in. Who are you? You're a spreadsheet power user with the brain of a statistician. Whether you spend your weekends wrenching in the garage or you just know how to break down demand by wheel bolt pattern and width offset, you care about how your work connects to performance on and off the track. You can confidently tell our executives that their assumptions are incorrect based on facts, because you know that accuracy is more important than schmoozing people. You either already speak our enthusiast language or you’re hungry to learn. You can explain what affects a wheel’s popularity, what doesn’t, and how that should inform a purchasing decision. You have a natural curiosity for how numbers explain real‑world outcomes, and you bring order to data the way others organize a desk. Accuracy matters to you, hitting a forecast within a few percentage points feels like a clear win. Your first response to an unexpected sales spike is to investigate causes and adjust the model before anyone asks. You manage details systematically, meet deadlines reliably, and are comfortable discarding outdated assumptions when fresh data suggests a better approach. You are a self-starter, enjoy independent learning, and are not afraid to ask questions, schedule meetings, and track down the information you need to learn and get the job done. How to Apply In your cover letter, please describe a specific instance where you used new or previously untapped data to adjust a production or demand forecast. Explain what data you used, how you identified its relevance, how you integrated it into your forecast model, and what the impact was on the company’s operations or performance. Responsibilities Demand Planning & Forecasting: Build, maintain, and continuously refine statistical and trend‑based demand forecasts across multiple time horizons (monthly, quarterly, annual). Develop dynamic tools to categorize product movement (A‑E movers) and pair wheel SKUs for bundled demand, mirroring systems pioneered by our Demand & Inventory Manager. Develop a deep understanding of our catalogue and specific markets, allowing you to add a human element to your forecasting. Translate marketing campaigns, product launches, external environmental factors, and seasonality into forecast adjustments; communicate impacts to Purchasing and Finance. Inventory Planning & Forecasting: Align forecasts with internal data to ensure that we have enough inventory in good standing to meet existing and future demand without holding too much in excess. Calculate safety stock, reorder points, and preferred inventory levels that balance service rate goals and cash‑flow constraints. Monitor transitory inventory (in‑production, in‑transit, at 3PL) to provide holistic availability views. Data Stewardship & Reporting: Own the integrity of demand‑planning data in NetSuite and connected tools; audit for anomalies and drive root‑cause fixes. Produce weekly and ad‑hoc dashboards for executives, inventory turn rate, forecast accuracy, and aged inventory. Daily, weekly, and monthly KPI reporting for the department to give stakeholders insight into internal Supply Chain operations and our 3PL. Process Improvement: Identify and automate manual data pulls; streamline the hand‑off between forecasting and PO creation. Partner with eCommerce to implement new SKU schemas (e.g., WIN codes) so that the process is more automated. Cross‑Functional Collaboration: Support the Purchasing Coordinator with forecast inputs for PO timing and container bookings. Provide ETA updates to Customer Service; supply pairing guidance to Sales; align forecast assumptions with Marketing’s campaign calendar. Bachelor’s degree in Supply Chain, Statistics, Business Analytics, or a related field APICS/IBF certification is a plus. 5+ years of experience working in a professional environment. 3+ years in demand planning, supply‑chain analytics, or inventory management; experience in multi‑SKU consumer products preferred. Advanced spreadsheet skills (nested formulas, pivot tables, error checking) plus familiarity with data visualization tools are essential. Working knowledge of statistical forecasting methods (moving averages, exponential smoothing, regression) and willingness to dive deeper. Working knowledge of databases and tools like SQL is strongly preferred. Hands‑on experience with an ERP (NetSuite strongly preferred) and at least one demand‑planning or forecasting add‑on/module. Excellent verbal and written communication, able to explain complex findings in plain English to executives and warehouse staff alike. Passion for motorsports is highly valued. Preference given to residents of AZ, CA, CO, FL, GA, NJ, NY, OH, OR, PA, TX, WA, or WI. Compensation: Full-time, hourly non-exempt, $66,000 - $85,000 total compensation depending upon experience and location. If your comp requirements are higher and you like the sound of this job, we want to hear from you anyway. Medical Benefits: We cover 100% of monthly premiums for employees and their dependents under the age of 14 on our base plans and generous contributions towards premiums for your other dependents. Plus, we have a wide variety of other medical plans, so you can contribute to a more robust plan if it suits your needs. Several plans include access to an HSA account! Dental and Vision: We cover 100% of the monthly premiums for employees on our base plans, plus affordable buy-up options, including orthodontic coverage. 401(k) with Company Match: We make generous matching contributions after 6 months of full-time employment. Paid Time Off: Vacation begins accruing immediately, increasing over time and with career growth. Sick leave accrues beginning on your first day. Enjoy 11 paid holidays, including Juneteenth and Indigenous Peoples’ Day. Track-Day Reimbursements: Support your track addiction with reimbursements for HPDE, autocross event registration fees, and more. Employee Discounts: Get employee discounts and freebies on Apex products and swag (did we mention friends and family discounts?). Work Remote: Work remotely from your home, anywhere in the contiguous US. Casual Environment: Casual in-office dress environment where T-shirts, jeans, and shorts are welcome. Participate in company activities, including karting, spectating at races, sim racing, and more. About the Work Environment We anticipate up to quarterly domestic travel for this position. While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Ability to sit at a computer terminal for an extended period is required. Specific vision abilities required by this job include close vision requirements due to computer work. Regular, predictable attendance is required. You’ll have a high degree of control over your working environment, as you’ll be primarily working from your home office.

Manage and optimize a customer service team focused on automotive enthusiasts, implement and measure KPIs, lead technology adoption including AI tools, and collaborate cross-functionally to improve customer experience. | 5+ years customer service management experience, KPI implementation, people management, customer service tech experience, cross-team collaboration, preferably automotive or motorsports enthusiasm, and a Bachelor's degree. | Are you a customer-obsessed people-leader stuck in a boring industry? Are you tired of working in a high-turnover call center environment that is only focused on churning through calls? Would you like to integrate your love for motorsports with your passion for customer service? If this sounds like you, consider joining Apex as our Customer Service Manager. About Apex Apex is a leading provider of high-performance automotive wheels and accessories, catering to the motorsport and performance car enthusiast community. Our mission is to provide wheels that deliver real and measurable performance and to protect consumers from a misleading industry full of fashion-focused wheels. Objective The Customer Service Manager is tasked with managing a small but passionate team of motorsports enthusiasts who are solving the day-to-day challenges of customer service. This role ensures customer support by developing and optimizing systems and processes, implementing new initiatives, and coaching and training staff. Your mission is to create an exceptional customer service experience while keeping team headcount at optimal levels. Job Summary Following the concepts of the book Raving Fans, you are managing and optimizing a department to create a seamless, timely, accurate, and efficient customer service experience while maintaining Apex’s authentic voice. The goal is to turn our customers into loyal brand advocates. We don’t have (and don’t want) a call center full of nameless customer service agents. There aren’t rows of stuffy cubicles at Apex. Our five Customer Service Specialists are genuine motorsports enthusiasts who have come to Apex because of their love for the industry. Their authentic enthusiasm for the space and desire to educate are critical aspects of a great customer experience. If you prefer a role that has limited people contact, you'll feel burnt out quickly in this position. It requires a balance of enthusiastic support for our people while giving them the space and time they need to get the job done. We have a separate team of highly adept Fitment Experts in Sales to assist customers with product selection and complex technical topics. The team you will manage is largely focused on the other aspects of the customer’s buying journey via incoming calls, emails and other forms of customer communication. You’ll be expected to analyze, optimize, and maybe even replace our tech stack based on your findings and our budget. We want you to automate key systems to ensure that our team stays fairly lean as we grow and that we prioritize the right things. We're tackling a number of large initiatives across our organization this year, so you'll need to prove through data that your initiatives are worth the bandwidth and resources to pursue. You might hear "no" or "not yet" to some of your ideas and suggestions, so your ability to be flexible is needed. To ensure the long-term success of our team and their ability to function smoothly and independently, you’ll be tasked with building out internal resources, internal SOPs, and robust training for new hire onboarding. You’ll need to find ways to build in stop-gaps, alerts, and notifications to let the team know when there is a problem. You’ll be expected to implement customer service quality and training initiatives that ensure the information and experience we provide to customers is authentic, accurate, and timely. A major part of this position will be working with your team to understand the most common questions that customers ask with the long-range goal of publishing customer-facing resources to improve the customer experience and minimize preventable customer inquiries. We're not looking for radical change to customer service, but steady progress through optimization and stability. This role requires someone who understands small and medium-scale customer service best practices, has a solid background in measuring contact center performance metrics, and has experience analyzing and implementing customer service technologies. You’ll need to be very analytical and someone who relies on data to make decisions. We’re not looking for someone who shoots from the hip and doesn’t measure performance. We’re at the mid-way point in our journey of establishing KPIs for this department. When you arrive, you’ll have some work to do in refining these measures and ensuring that our people and processes are achieving at or above customer service industry standards. Regular reporting of these KPIs to leadership is essential in helping leadership understand the health and effectiveness of the department. Once you’re settled in, you’ll be leading the introduction of AI-based tools to supercharge our Customer Service team. This team hasn’t used AI in a significant capacity before and so we’re striving to creatively implement AI to keep our overhead and product prices low while maintaining our authentic voice. This means that you’ll either need experience directly implementing AI solutions or will need to be extremely comfortable charting unknown territory, assessing needs, system capabilities, and implementing AI solutions that scale. Before we hire any new talent into the department, we’ll expect you to rigorously investigate whether AI solutions could solve the problem. As we serve a passionate enthusiast community, we’re looking for a candidate who either has a solid understanding of the high-performance automotive space or is eager to learn. The key is ensuring we remain authentic in our interactions. While prior experience in the aftermarket performance industry isn’t required, we do expect you to bring a genuine enthusiasm for customer service and be deeply engaged with our customers. Our current Customer Experience Manager is transitioning to a new role within Apex and will be available to support you throughout the handover process. We expect this transition to take around 90-120 days. We're seeking someone who is truly passionate about delivering an exceptional customer service experience and is ready to make Customer Service their long-term career. The customer service team should meet in person semi-annually and you’ll be responsible for planning events to build team camaraderie. You should also anticipate occasional travel (possibly quarterly) to our headquarters in Pleasanton, CA, for leadership summits. This position is salaried and is exempt from overtime. The Customer Service team works Monday through Friday, 8:30AM - 5PM PST and so you should anticipate being available primarily during these core hours. Who are you? • Customer satisfaction isn’t just a metric to you - it’s a reflection of your team’s excellence. • You believe that great customer experiences aren’t left to chance - they’re engineered through smart systems, clear expectations, and well-trained teams. • Leading a team is one of the “must-haves” on your wish list. You enjoy coaching and mentoring and find satisfaction in helping others grow. • You value stability and consistency over rapid progression in job titles and responsibility. • You view change as a necessary challenge and are excited to ideate, implement, and drive initiatives within your department. How to apply In your cover letter, tell us about your experience implementing new technologies for Customer Service teams to enhance the customer experience. What series of events led to the need to implement a new piece of technology? What was your specific role in the initiative? Would you do anything differently next time? If you are a motorsports enthusiast, we’d love to hear about what fuels your passion in the industry. Responsibilities • Own the customer service experience: Define and implement strategies to improve the overall customer service experience. Manage large-scale customer contact interactions related to order updates, pre-orders, quality control, and other initiatives. Responsible for responding to escalated customer inquiries. Delegate responsibilities to your team so you can focus on the bigger picture and ensure redundancy across the department. In the near future, appoint and train a Lead Customer Service Agent to handle escalated customer inquiries. Stay updated on industry best practices and emerging trends to ensure the company remains at the forefront of customer-centric strategies. • Leverage technology to turn customers into Raving Fans at scale: Develop a plan for growth and scalability related to customer service and order fulfillment - planning for company growth to $100M in revenue by 2030. Work with our e-Commerce department to enhance the user experience on the company's website, applications, and other digital touchpoints. Identify pain points in the post-purchase customer journey and oversee the implementation of solutions to address them, resulting in increased customer satisfaction and loyalty. Implement project management software within customer service to facilitate, track, and identify ROI on projects and initiatives. • People-Management: Manage and mentor the teams responsible for customer service and order processing & fulfillment while fostering an engaged, communicative and customer-centric culture. Utilize your relationship with customer service specialists to proactively identify pain points in the customer experience, including website issues, product quality issues, and more. Analyze headcount needs. Interview, hire, train, mentor, performance manage, promote, incentivize and exit staff. Plan and orchestrate teambuilding events, either at our HQ in Pleasanton, CA or at other off-site locations. • Measure individual and department success: Set, monitor, report, analyze, and improve upon department-level and team member KPIs using best practices and industry standards. Utilize those KPIs to provide performance-based coaching tailored to individual team members. Generate regular reports to inform the rest of upper management about the impact of your strategies on customer satisfaction, retention, revenue, and more. • Cross-Functional Collaboration: Ensure that the processes, handoffs, and collaboration between the sales, supply chain and other teams are aligned and seamless. Oversee the order processing & fulfillment function, working alongside our supply chain team to foster relationships with our 3PL and shipping carriers. Collaborate with the eCommerce and supply chain team to ensure accurate and up-to-date product information and ETAs are available to customers. Work alongside our engineering and supply chain teams to identify systemic QC issues and help develop solutions to those problems. Work with sales, engineering and production teams to provide customer feedback and insights that contribute to product enhancements and innovations. About the Work Environment While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Ability to sit at a computer terminal for an extended period. Specific vision abilities required by this job include close vision requirements due to computer work. Regular, predictable attendance is required. You’ll have a high degree of control over your working environment, as you’ll be primarily working from your home office. • Bachelor’s degree in Business Administration or another relevant field. • 5+ years of experience in Customer Service Management in B2C businesses. • 5+ years of experience implementing department and individual level KPIs (CSAT, NPS, Response times) and using that data to drive decision-making and department strategy. • 5+ years of experience in people management, including interviewing, hiring, training, mentoring, and developing staff. • Experience implementing and managing customer service technologies, such as CRM systems, internal knowledge management systems, ticketing platforms, chat systems, and automation tools. • Experience collaborating with cross-functional teams to improve the overall customer experience. • Knowledge of order processing and fulfillment within a 3PL environment is preferred. • Experience with project management software, ideally Click-Up, is preferred. • We’ll give strong preference to candidates with experience implementing external knowledge bases and FAQs for customer consumption. • We’ll give strong preference to candidates who are motorsports enthusiasts, as you will innately understand what our customers want and the challenges they face when making purchases. • Strong analytical skills with experience in data-driven decision-making, performance metrics (e.g., CSAT, NPS, response times), and process optimization. • Exceptional people-management skills. • Deep understanding of customer experience best practices, with a track record of improving satisfaction, efficiency, and retention. • Base annual salary between $80,000 - $100,000 depending on experience and location • Work from home, anywhere in the contiguous US • 100% Apex-paid employee medical, dental, and vision benefits with buy-up options • Robust company contributions towards dependent medical benefits • 401k with employer matching • Paid vacation leave • Paid sick Leave • Paid holidays • Professional development assistance • A flexible working environment where work/life integration is encouraged • Support your track addiction with reimbursements for HPDE and autocross event registration fees • Eligibility for the SEMA college grant and loan forgiveness program • Casual in-office dress environment where T-shirts, jeans, and shorts are welcome • Employee discounts and freebies on Apex products and swag • Participate in company activities including karting, spectating at races, track days, and more