Antelope

Build and optimize email campaigns, support ambassador and influencer programs, manage social media content and community engagement, and assist with marketing event planning. | 1-3 years marketing or communications experience, strong email marketing skills, social media savvy, organizational skills, and passion for pets. | ABOUT ANTELOPE: Antelope is an omnichannel pet consumer platform that was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy-and-build strategy. “Ante” means to increase the stakes or consideration of, and “lope” means to leap with bounding steps together. Antelope is elevating the standards of pet care by buying, building, and growing high-quality, natural pet brands. The company is backed by Alpine Investors and have made five acquisitions so far (Bocce’s Bakery, Diggin’ Your Dog / Super Snouts, Doggo, My Perfect Pet and Ark Naturals), and they’re just getting started! Antelope has plans to acquire 5-15 additional all-natural, high-quality brands to become the one-stop shop for pet parents. OVERVIEW: Antelope is seeking a driven and detail-oriented Marketing Communications Associate to support world-class storytelling and engagement across our brand portfolio. This role is central to maintaining brand identity, building customer loyalty, and driving revenue success through email marketing, ambassador/influencer programs, and social media support. The ideal candidate thrives in a fast-paced, entrepreneurial environment, loves pets, and brings expertise in email marketing and an intuitive grasp of social media culture to a fast-growing startup. RESPONSIBILITIES: • Email Marketing • Build and deploy email campaigns/month across all brands, ensuring on-time delivery, brand accuracy, and consistent voice. • Maintain and optimize automated email flows for Antelope’s family of brands. • Partner with Marketing Manager to execute A/B testing on email campaigns. • Pull monthly/quarterly reports highlighting trends, wins, and optimization opportunities. Execute on insights to improve future flows and campaigns. • Ensure segmented lists are maintained and work with ecommerce team to grow engaged contact lists. • Partner with creative team to deliver assets on time. • Ambassador & Influencer Support • Track ambassador content and compile monthly reports. • Execute day-to-day communication with ambassadors to meet posting targets across brands. • Support recruitment and onboarding of new ambassadors. • Organize/tag UGC and influencer content for reuse. • Social Media Support • Assist with scheduling content across all brand channels with accurate tagging, captions, and links. • Support community management by responding to comments and DMs. • Track and report on social performance data. • Cross-Functional Marketing Support • Support planning and execution for Global Pet Expo and SuperZoo. • Identify process improvements to increase campaign, ambassador, and reporting efficiency. QUALIFICATIONS: • 1–3 years of experience in marketing, communications, or digital content (internships considered). • Strong hands-on email marketing experience – from campaign build and segmentation to performance optimization. • Social media savvy with a genuine interest in online communities, storytelling, and digital engagement. • Strong organizational skills with the ability to juggle multiple projects and deadlines. • Analytical and growth-minded, with a commitment to ongoing learning and optimizing performance. • Excellent written and verbal communication; detail-oriented with a passion for brand voice consistency. • Resourceful, scrappy, and able to thrive in a fast-moving, high-growth startup. • Passion for entrepreneurship, consumer brands, and (of course) pets! • Experience with Klayivo or similar email marketing platform strongly preferred. • Must love dogs or cats (& treats!). WHAT WE OFFER: • Connected remote-first culture with a highly engaged distributed workforce • Flexible PTO • Competitive compensation • Medical, dental, and vision insurance • 401K employer match • Professional Development & Learning Programs • Home Office Stipend • Parental leave including “pawternity” • Discounted Antelope products • Discounted pet insurance

Lead consumer insights and brand strategy to drive growth, manage innovation pipeline, optimize portfolio and channel strategies, and lead brand management teams. | 8-10 years in brand strategy, consumer insights, and innovation in CPG, proven success managing brand P&L, experience with consumer research, portfolio management, and leadership. | ABOUT ANTELOPE: Antelope is an omnichannel pet consumer platform that was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy-and-build strategy. “Ante” means to increase the stakes or consideration of, and “lope” means to leap with bounding steps together. Antelope is elevating the standards of pet care by buying, building, and growing high-quality, natural pet brands. The company is backed by Alpine Investors and have made five acquisitions so far (Bocce’s Bakery, Diggin’ Your Dog / Super Snouts, Doggo, My Perfect Pet and Ark Naturals), and they’re just getting started! Antelope has plans to acquire 5-15 additional all-natural, high-quality brands to become the one-stop shop for pet parents. OVERVIEW Antelope is seeking a Senior Manager - Insights & Innovation to drive consumer insights, brand strategy, and innovation initiatives across our portfolio of high-quality pet brands. This role will lead the development of consumer-driven strategies that fuel brand growth, manage our innovation pipeline, and guide cross-functional teams to bring impactful new products to market. The ideal candidate will combine analytical rigor with creativity, translating insights into actionable strategies that deliver double-digit growth across brands. RESPONSIBILITIES Consumer Insights & Brand Strategy Lead qualitative and quantitative consumer insights initiatives, translating findings into strategies that strengthen brand positioning and fuel growth. Provide senior leadership with regular, data-driven updates on consumer trends and brand health. Build scalable frameworks to stay close to shoppers and consumers, ensuring insights directly inform portfolio strategy. Develop and implement customer segmentation strategies to optimize media investment and messaging effectiveness. Brand Management & Growth Own brand P&L delivery, balancing revenue growth with profitability. Partner cross-functionally to prioritize key initiatives that strengthen brand positioning and accelerate growth. Execute integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration and drive brand loyalty. Ensure a consistent, compelling brand voice across all touchpoints. Innovation Strategy Build and manage a robust innovation pipeline that spans categories and brands. Partner cross-functionally to bring new products from ideation to successful commercialization. Identify and pursue category expansion opportunities that align with consumer needs and Antelope’s growth ambitions. Portfolio & Channel Strategy Lead marketing input into portfolio optimization and SKU rationalization to strengthen brand performance. Collaborate with Sales and Brand teams to develop a prioritized product pipeline that supports multi-channel growth. Align portfolio strategy with evolving channel dynamics and consumer demand to maximize reach and impact. Leadership & Special Projects Coach and mentor brand management team members, building a high-performing and accountable function. Serve as a strategic partner on high-priority initiatives, providing focus and driving impact across the organization. QUALIFICATIONS 8–10 years of progressive experience in brand strategy, consumer insights, and/or innovation within CPG is a must. Proven ability to design and lead consumer insights programs (qualitative & quantitative) and translate findings into actionable strategies. Demonstrated success managing brand P&L, with experience in pricing, promotion, portfolio management, and channel strategy. Strong background in innovation pipeline development, from ideation through commercialization, including category expansion. Experience leading portfolio optimization and SKU rationalization to strengthen performance and align with channel dynamics. Skilled in customer segmentation and applying insights to optimize media investment and messaging. Proven track record of building strong cross-functional partnerships to drive results. Demonstrated leadership in developing and coaching high-performing teams, with the ability to act as a strategic partner on enterprise-level initiatives. Analytical, strategic, and creative thinker with the ability to balance data-driven rigor and brand storytelling. Must love dogs or cats (& treats!).