American Petroleum Institute

Lead and execute API’s digital and social media strategies to enhance industry influence, manage digital platforms, and produce multimedia content. | Requires 5-7 years in digital communications, social media expertise, knowledge of analytics tools, and experience with creative digital tactics. | The Digital Communications Manager is a creative, results-driven communicator responsible for strengthening the digital presence and influence of the U.S. oil and natural gas industry. This role leads API’s organic digital strategy, supporting advocacy campaigns, executive visibility, rapid response and issue-driven communications.    Focused on shaping public discourse and expanding API’s reach, the manager develops and executes multi-platform social and owned-media strategies that position API as a thought leader on energy, policy and national priorities. The role owns and manages API’s digital platforms, ensuring consistency, discipline and impact across channels. Working closely with the media relations team, the manager reinforces external narratives, extends earned media, and drives a unified story across digital and traditional outlets. The position integrates video, creative and emerging digital tactics to amplify advocacy efforts and drive engagement both inside the Beltway and nationwide.    This is a highly collaborative position that reports into API’s Communications team and works closely across Government Affairs, Policy, Economics, and Regulatory Affairs to support integrated advocacy campaigns. Duties/Responsibilities * Lead the development and execution of comprehensive social media strategies that support API’s cross-channel organic communication efforts and align with external messaging. * Own and manage API’s digital platforms, including social media channels and owned media, with clear accountability for performance, consistency and quality. * Shape and execute API’s digital video strategy, identifying opportunities to elevate executive thought leadership, explain complex policy issues, and extend the lifecycle of earned media and advocacy campaigns across platforms. * Partner closely with the media relations and rapid response team to extend earned media narratives, reinforce key messages in real time, and ensure coordination between digital and traditional media. * Write and edit clear, compelling, on-brand copy across platforms; collaborate with creative services to produce high-impact visual, video, and multimedia content for Instagram, X (formerly Twitter), Facebook, LinkedIn, YouTube and emerging channels. * Develop and maintain integrated digital content calendars supporting press engagement, executive visibility, rapid response and issue-based campaigns. * Design and implement social listening and monitoring strategies to identify emerging narratives, policy debates and reputational risks affecting the industry. * Oversee content quality and accuracy on API’s website to ensure timely, engaging and stakeholder-focused communication.  * Identify and deploy innovative digital tactics and formats to modernize storytelling and strengthen API’s thought leadership online. * Collaborate with communication and public affairs leads to align digital strategy with the broader media and messaging ecosystem. * Drive meaningful engagement with priority audiences, including media, policymakers, influencers, member companies and industry stakeholders. * Evaluate emerging platforms, tools, and technologies to inform long-term digital strategy and expand API’s digital footprint. * Analyze performance metrics and KPIs to optimize content, refine strategy, and demonstrate impact against organizational goals. * Ensure all organic digital content is current, action-oriented, informative, and aligned with API’s voice and advocacy objectives. * Prepare and deliver strategic briefings and presentations to senior leadership and internal stakeholders to align teams and demonstrate digital impact. Key Relationships * Working across the Communications and Public Affairs teams.  * Reports directly to the Senior Director of Strategic Communications.    Qualifications * Requires 5-7 years of experience in a similar role and subject matter expertise. * Bachelor's degree in relevant area, or other related field equivalent work experience. * Minimum 5+ years of digital communications experience including at least 2 years in a social media role. * Short-form video production knowledge and experience a plus. * Familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics, others) * Degree in journalism, communications, or other relevant field. * Creative thinker with an eye for design and familiarity with creative platforms (Adobe, video editing, etc). * Outstanding writing/editing skills with excellent attention to detail. * Strong knowledge of AP style. * Ability to collaborate effectively across a large organization. * Working knowledge of policy issues, Congress, the Executive Branch, and political debate. * Talent for distilling complex issues into understandable, relevant messages. * Ability to perform in a fast work environment and multi-task multiple projects and initiatives under tight deadlines. Physical Requirements * Able to remain in a stationary position working on a computer * Move about the office to access office machinery, meeting rooms, etc. on occasion * Operate a computer and other office machinery such as printers and copy machines * Transport items and equipment up to 10 lbs. on occasion   Travel Requirements * Up to 25%    This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent.   EEO Statement API is an equal opportunity employer.  We are committed to fostering a diverse and inclusive workplace. All aspects of employment will be based on merit, competence, performance, and business needs. Our success in maintaining a reputation for professional excellence depends on selecting the best qualified candidates. Achieving this objective means that no employee or applicant for employment will be discriminated against because of race, color, religion, age, gender expression or identity, sexual orientation, pregnancy (including childbirth, related medical conditions, breastfeeding, and reproductive health decisions), genetic information, national origin, disability, marital status, personal appearance, family responsibilities, political affiliation, matriculation, credit information, the status as a victim or family member of a victim of domestic violence, stalking or sexual offense, or any prohibited basis under federal, state or local law. API is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources Department via email at HumanResources@api.org [HumanResources@api.org].  Candidates are typically hired at a point in the salary range based on prior experience, education, and market demand for the role; candidates are also compared internally to their peers. API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits [https://api.org/about/careers/benefits].