American Bar Association

Developing and managing strategic membership development and marketing plans, overseeing campaigns, and analyzing data to inform decisions. | Requires 4-7 years of marketing and membership experience, advanced skills in campaign management, budgeting, and vendor relations, with proficiency in digital marketing tools and project management. | The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe. The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world. The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security. The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits. Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, IA, MD, MI, MN, TX, VA, and WI. Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF). Job Summary Develop, implement, and manage the strategic direction and marketing plan for membership across all entity offerings. This includes, but is not limited to, supervision and coordination of all activities to market entity programs, plans, and services, e.g., membership development, programs, products, identifying suitable target audiences, and establishing effective marketing efforts; and oversight, development, and integration of the entity’s website as a membership and marketing strategy. Essential Job Functions and Responsibilities Develop and manage strategic membership development and marketing plans, including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking. Integrate all entity membership and marketing efforts for adherence to the entity's strategic and long-range plan. Market membership, products, events, sponsorships, and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue. Serve as a member liaison, which may include staffing member committees. Perform research, data analysis, and regular reporting to aid in strategic decision-making. Mentor and coach the entity membership & marketing staff. Other duties as assigned Required Education, Qualifications, Experience Bachelor’s degree from a four-year college or university (or equivalent experience). Minimum of 4-7 years marketing and membership experience with a minimum of 2 years experience in the membership association context. Proven experience in marketing plan development, administration, and evaluation required. Written/Oral Communications Skills - Advanced External Resource/ Vendor Management - Advanced Financial Management and Budget - Advanced Project/Campaign Management - Advanced Office software: Microsoft Office Suite, Relational database software, and campaign management tools. Experienced in leveraging project management tools, fundraising systems, and web platforms to streamline operations and support organizational growth. Skilled in digital marketing strategy and performance tracking. Proficient in creative development using Adobe Creative Suite, Adobe Spark, Canva, etc. for design, photography, and video production. Preferred Education, Qualifications, Experience Master’s Degree (Preferred) Physical Requirements Normal office conditions. Extent of Travel Required in the Job Light to moderate travel The American Bar Association is an Equal Opportunity Employer: Disability/Veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association, please call 312-988-5188.

Implement and manage membership strategies, marketing plans, and oversee website and social media presence for a professional organization. | Bachelor's degree and 4-7 years of marketing and membership experience, with proven skills in marketing plan development, communication, and resource management. | The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe. The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world. The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security. The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits. Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, IA, MD, MI, MN, TX, VA, and WI. Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF). Job Summary/General Purpose of Job Implement and manage membership strategic direction and marketing plan for all Section of Labor and Employment Law offerings. This includes, but is not limited to membership development, programs, products, identifying suitable target audiences and establishing effective marketing efforts; and oversight, development and integration of the entity’s website as a membership and marketing strategy. A core part of a team responsible for engaging, retaining and growing social media followers. With the end goal being to convert followers into leads, members, and active fans and promoters of the ABA. Essential Job Functions and Responsibilities (listed in order of importance and/or time spent) Accountable for conducting quality assurance audits of the Section webpages to ensure organizational standards are maintained and are compliant with standards and policies. Oversee creation and maintenance of entity's web pages. Partner with Information Technology to update and maintain the entity’s website, discussion lists and web forums. Conceptualize and execute assigned efforts to attract and/or retain members of the Section. Create and recommend annual marketing plan including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking. This includes supporting budgetary requirements and is accountable for marketing spend and return on investment. Market membership, products, events and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue. Assist with development and execution of strategic marketing plans, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives, including the integration of all marketing and communication efforts. Serve as member liaison, which may include staffing member committees. Manage the design, production and delivery of marketing and promotional messages across various channels, including e-mail, social media, direct mail, and/or print advertising. Perform research, data analysis and regular reporting to aid in strategic decision making. Build and assist in managing social media profiles and presence, including Facebook, LinkedIn and Instagram. Required Education, Qualifications, Experience Bachelor’s degree from four-year college or university (or equivalent experience). Minimum of 4-7 years marketing and membership experience with a minimum of 2 years experience in the membership association context. Proven experience in marketing plan development, administration and evaluation required. Written/Oral Communications Skills – Advanced External Resource/ Vendor Management – Advanced Financial Management and Budget – Advanced Project/Campaign Management – Advanced Office software; Microsoft Office Suite, Relational database software, campaign management tools. Preferred Education, Qualifications, Experience Master’s Degree (Preferred) Physical Requirements Normal office conditions Extent of Travel Required in the Job Light to moderate travel The American Bar Association is an Equal Opportunity Employer: Disability/Veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with the American Bar Association, please call 312-988-5188.