Alcanza Clinical Research

Lead and manage paid media campaigns across multiple digital channels, mentor team members, oversee budgets, and ensure compliance within the clinical research marketing context. | Bachelor’s degree with 5+ years digital marketing experience focused on paid media, clinical research or healthcare industry experience, proficiency in digital advertising tools, people management skills, and ability to perform basic clinical procedures. | Digital Marketing / Paid Media Specialist Lead - Clinical Research Department: Marketing Employment Type: Full Time Location: Alcanza Corporate Reporting To: Hera Arham Description Alcanza is a growing multi-site, multi-phase clinical research company with a network of locations in MA, NH, MI, VA, SC, FL, GA, AL, MO, TX and Puerto Rico. We have established a strong presence across Phase I-IV studies and several therapeutic areas including vaccine, neurology, dermatology, psychiatry, and general medicine. Join us as we continue to grow. Are you passionate about driving business growth through innovative digital advertising strategies? We are seeking a highly motivated and experienced Digital Marketing / Paid Media Specialist Lead to join our dynamic marketing team. In this pivotal role, you will oversee, strategize, and execute paid media campaigns across multiple digital channels, ensuring measurable results that align with our business objectives. As the lead specialist, you will spearhead cross-functional efforts, mentor junior team members, and act as the subject matter expert for all things performance marketing. Key Responsibilities Essential Job Duties: Campaign Strategy & Planning: Develop, implement, and optimize comprehensive paid media strategies across various platforms, including but not limited to Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, Twitter, and programmatic channels. Conduct market analysis and leverage audience insights to craft highly targeted campaigns that deliver on ROI and growth targets. Execution & Management: Oversee the end-to-end execution of digital advertising campaigns—setting budgets, audience targeting, creative testing, bidding strategies, and ongoing performance optimization. Ensure campaigns are launched on time and within budget. Analytics & Reporting: Monitor, analyze, and report on campaign performance using leading analytics tools (such as Google Analytics, Data Studio, Meta Business Suite, etc.). Translate complex data into actionable insights; provide regular reports to internal stakeholders, highlighting key metrics, learnings, and recommendations for future optimization. Team Leadership & Collaboration: Lead and mentor a team of performance marketing specialists, providing guidance on best practices, campaign troubleshooting, and skills development. Collaborate closely with creative, content, product, and data teams to align paid media efforts with brand messaging and overall marketing goals. May be responsible for direct people management, timecards, absence tracking/approvals, training, interviewing and selection, coaching, and employee counseling. Budget Management: Manage substantial media budgets across multiple channels. Ensure efficient allocation of spend to maximize impact and minimize waste. Identify opportunities for scaling successful campaigns and reallocating budget as needed based on performance data. Innovation & Testing: Stay ahead of digital marketing trends, platform updates, and emerging technologies. Continuously test new ad formats, targeting tactics, and creative approaches. Champion a culture of experimentation and learning within the team. Stakeholder Communication: Serve as the main point of contact for paid media initiatives, updating senior management and cross-departmental teams on progress, outcomes, and recommendations. Communicate complex technical concepts in a clear, concise manner. Compliance & Brand Safety: Ensure all campaigns adhere to legal, industry, and brand guidelines. Proactively manage risk and address issues related to ad placement, privacy, and platform policies. Stay up to date with best practices and emerging trends in marketing to introduce opportunities for optimization. Participate, lead, and/or present in team, management, vendor, and other meetings as needed. Communicate and liaise with clients and all stakeholders (internal & external) in a timely and professional manner Maintain a positive, results-oriented work environment, build partnerships within the team and across the organization at large, and model teamwork. Perform all other duties that may be requested or assigned. Skills, Knowledge and Expertise Minimum Qualifications: A Bachelor’s degree in Marketing, Business, or related field and 5+ years of related experience in digital marketing with a strong focus on paid media and performance marketing, OR an equivalent combination of education and experience is required. Must have proven expertise in managing large-scale campaigns across Google Ads, Meta platforms, LinkedIn, TikTok, and other digital media channels, and advanced proficiency with advertising and analytics tools: Google Ads, Meta Business Suite, Google Analytics, Data Studio, SEMrush, Ahrefs, or similar platforms. Must have demonstrated experience with strategy development, campaign setup, optimization, and analytics, and up-to-date knowledge of the latest digital marketing trends, algorithms, and best practices. Must also have people and vendor management experience. A master’s degree and/or bi-lingual (English / Spanish) proficiency is a plus. Must have experience in Clinical Research or Healthcare industry. Required Skills: Proficiency with computer applications such as Microsoft applications, email, electronic health records, web applications, and the ability to type proficiently (40+ wpm); Performing basic clinical procedures such as blood pressure, vitals, EKGs, phlebotomy, etc. Strong organizational skills and attention to detail. Well-developed written and verbal communication skills. Well-developed interpersonal and listening skills and the ability to work well independently as well as with co-workers, subjects, managers and external customers. Ability to effectively handle multiple tasks, and adapt to changes in workloads and priorities. Must be professional, respectful of others, self-motivated, and have a strong work ethic. Must possess a high degree of integrity and dependability. Ability to work under minimal supervision, identify problems and implement solutions. Ability to handle highly sensitive information in a confidential and professional manner, and in compliance with HIPAA guidelines. Benefits Full-time employees regularly scheduled to work at least 30 hours per week are benefits-eligible, with coverage starting on the first day of the month following date of hire. Medical, dental, vision, life insurance, short and long-term disability insurance, health savings accounts, supplemental insurances, and a 401k plan with a safe harbor match are offered.

The Clinical Research Coordinator ensures the execution of assigned studies in compliance with regulations. Responsibilities include patient screening, data entry, and maintaining communication with clients and team members. | Candidates must have a Medical Assistant diploma, LPN/LVN, EMT credential, or an Associate’s degree with at least 1 year of clinical research experience. Vaccine trial experience is required, along with proficiency in basic clinical procedures. | PRN Traveling Clinical Research Coordinator - Vaccine trial experience required Department: Operations Employment Type: Seasonal - Full Time Location: Alcanza Corporate Reporting To: Hollis Ryan Description Alcanza is a growing multi-site, multi-phase clinical research company with a network of locations in MA, NH, MI, VA, SC, FL, GA, AL, MO, TX and Puerto Rico. We have established a strong presence across Phase I-IV studies and several therapeutic areas including vaccine, neurology, dermatology, psychiatry, and general medicine. Join us as we continue to grow. The Clinical Research Coordinator (CRC) works to ensure the execution of assigned studies in compliance with GCP, ICH, HIPAA, FDA Regulations and SOPs. Key Responsibilities Essential Job Duties: In collaboration with other members of the clinical research site team, works to ensure the execution of assigned studies. Responsibilities may include but are not limited to: Screening of patients for study enrollment; Patient consents; Patient follow-up visits; Documenting in source clinic charts; Entering data in EDC and answers queries; Obtaining vital signs and ECGs; May perform basic lab procedures per protocol, such as: blood specimen collection, centrifuge operation, storing and shipping of lab specimens, accountability of specimens and notification of courier for specimen pick-up; Requesting and tracking medical record requests; Updating and maintaining logs, chart filings; Maintaining & ordering study specific supplies;] Scheduling subjects for study visits and conducts appointment reminders; Building/updating source as needed; Conducting monitoring visits and resolves issues as needed in a timely manner; Ensuring study related reports and patient results are reviewed by investigator in a timely manner; Filing SAE/Deviation reports to Sponsor and IRB as needed; Documenting and reporting adverse events; Reporting non-compliance to appropriate staff in timely manner; Maintaining positive and effective communication with clients and team members; Always practicing ALCOAC principles with all documentation; May assist with study recruitment, patient enrollment, and tracking as needed; Maintaining confidentiality of patients, customers and company information, and; Performing all other duties as requested or assigned. Complete all needed activities for study start-up, including completing required training, uploading / printing certificates to file in ISF, etc.; Prepare and attend site initiation visits (SIV’s) and Investigator Meetings (IMs), as needed; May set up, train and maintain all technology needed for studies. Skills, Knowledge and Expertise Minimum Qualifications: A Medical Assistant diploma, LPN/LVN, EMT credential OR Associate’s degree AND a minimum of 1 year of clinical research or clinical experience, OR an equivalent combination of education and experience, is required. Vaccine trial experience required. Proficiency with performing basic clinical procedures such as (blood pressure, vitals, EKGs, phlebotomy, etc.) is preferred. Bi-lingual (English / Spanish) proficiency is a plus. Required Skills: Proficiency with computer applications such as Microsoft applications, email, electronic health records, web applications, and the ability to type proficiently (40+ wpm); Performing basic clinical procedures such as blood pressure, vitals, EKGs, phlebotomy, etc Strong organizational skills and attention to detail. Well-developed written and verbal communication skills. Well-developed interpersonal and listening skills and the ability to work well independently as well as with co-workers, subjects, managers and external customers. Ability to effectively handle multiple tasks, and adapt to changes in workloads and priorities. Must be professional, respectful of others, self-motivated, and have a strong work ethic. Must possess a high degree of integrity and dependability. Ability to work under minimal supervision, identify problems and implement solutions. Ability to handle highly sensitive information in a confidential and professional manner, and in compliance with HIPAA guidelines.