Affinity Group

The Digital Sales Analyst is responsible for executing and optimizing digital marketing campaigns and application functions in alignment with client specifications and organizational standards. This role involves maintaining system integrity, ensuring compliance, and driving continuous improvement through collaboration and analysis. | Candidates should have a Bachelor’s degree in marketing, business analytics, information systems, or a related field, with a minimum of 3 years of experience in digital sales analysis or campaign management. Proficiency in digital marketing platforms and strong analytical skills are essential. | BROAD FUNCTION AND SCOPE OF THE POSITION: The Digital Sales Analyst is responsible for executing and optimizing digital marketing campaigns and application functions in alignment with client specifications, organizational standards, and legal requirements. This role is integral to maintaining system integrity, ensuring compliance, and driving continuous improvement through collaboration, analysis, and innovation. PRINCIPAL CONTINUING RESPONSIBILITIES Campaign Execution Implement campaigns and application functions in strict accordance with client-specified policies, including approvals, cooling-off periods, suppression list management, and warm/cold lead protocols. Ensure all campaigns and application functions adhere to agreed-upon timelines and quality standards. Email Integration Management Maintain and enhance email integrations, prioritizing optimal deliverability and audience reach. Response Classification and Documentation Systematically classify and document inbound responses, delegating tasks to the appropriate responsible parties. System Performance Monitoring Regularly monitor system performance indicators, including deliverability, output, and job failure rates, to ensure operational excellence. Compliance and Regulatory Adherence Remain up to date and ensure platform compliance with all applicable legal and ethical requirements about digital sales and marketing. Training and Collaboration Provide training with team members to facilitate effective utilization of digital platforms. Foster a collaborative environment by maintaining efficient cross-functional communications with sales, sales enablement, and marketing. Partner with client management and sales enablement teams to co-develop field-ready materials and digital assets. Platform Enhancement Recommend, test, and monitor platform improvements to support ongoing innovation and efficiency. Reporting and Analysis Produce comprehensive reports and conduct ad hoc analyses to inform decision-making and strategy. Continuous Improvement Stay informed of industry best practices, user feedback, and AI-generated performance insights to drive continuous improvement in platform functionality and campaign outcomes. Documentation & Knowledge Management Systematically document campaign processes, learnings, and platform enhancements for future reference and training. Maintain up-to-date resources and materials for team use. EDUCATION AND EXPERIENCE REQUIREMENTS Bachelor’s degree in marketing, business analytics, information systems, or related field; Master’s degree preferred. Minimum of 3 years of experience in digital sales analysis, campaign management, or related roles. Demonstrated success in executing digital marketing campaigns and optimizing platform performance. Experience with email integration management, CRM systems, and compliance monitoring. Proficiency in digital marketing platforms, analytics tools, reporting software, and data visualization. Strong analytical, problem-solving, and cross-functional collaboration skills. Excellent verbal and written communication skills. CANDIDATE QUALIFICATIONS/COMPETENCIES Digital Campaign Execution & Optimization Email Integration & Deliverability Management Response Classification & Documentation System Performance Monitoring Compliance & Regulatory Adherence Training & Team Collaboration Platform Enhancement & Innovation Reporting, Analytical Skills & Data Visualization Market & Trend Analysis CRM System Utilization Client-Facing Support Documentation & Knowledge Management Continuous Improvement Mindset The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

Analyze, enhance, and structure data to optimize use across technology platforms, including automation, quality assurance, and collaboration with stakeholders. | Bachelor's in computer science or related field, 3+ years in data analysis roles, proficiency in Python and SQL, and experience with data automation and quality assurance. | BROAD FUNCTION AND SCOPE OF THE POSITION: The Data & Processing Analyst is responsible for analyzing, enhancing, and structuring data to ensure it is optimized for use across NXT technology platforms. This role is integral to maintaining data integrity and supporting efficient technology operations. PRINCIPAL CONTINUING RESPONSIBILITIES Machine Automation Processes Implement and maintain machine automation processes that cleanse, organize, and curate data throughout its lifecycle. Manage inbound data, enhance existing information, and prepare outbound data content for further use. Data Quality Assurance Perform regular testing to guarantee data accuracy and suitability. Uphold high standards in data handling and utilization through robust quality assurance measures. Email Deliverability Optimization Conduct frequent testing to ensure email deliverability is both accurate and efficient. Maximize the precision and capacity of email communications. Performance and Cost Optimization Streamline data feeds and refine processes to optimize platform performance. Monitor and control technology-based costs. Data Curation Structures Implement and maintain robust data curation structures and procedures. Ensure data is organized and accessible for various business needs. Collaboration with Key Stakeholders Partner with the Content Designer and Sales Engineer to test and execute video production initiatives. Work alongside Telus to ensure seamless integration with CRM inbound tables and effective downstream output. Collaborate with the team to implement and enhance improvements across Affinity Group NXT technology platforms as assigned. Technical Implementation Ensure technical aspects of data management align with organizational goals. EDUCATION AND EXPERIENCE REQUIREMENTS Bachelor’s degree in computer science, data analytics, information systems, or related field; Master’s degree preferred. Minimum of 3 years of experience in data analysis, processing, or related roles. Demonstrated success in implementing machine automation and data quality assurance processes. Experience with email deliverability optimization and performance/cost monitoring. Proficiency in Python, SQL, and relevant data management platforms. Strong analytical, problem-solving, and cross-functional collaboration skills. Excellent verbal and written communication skills. CANDIDATE QUALIFICATIONS/COMPETENCIES Data Analysis & Structuring Machine Automation & Process Optimization Data Quality Assurance Email Deliverability & Communication Optimization Performance & Cost Management Data Curation & Accessibility Technical Implementation (Python & SQL) Stakeholder Collaboration Problem Solving & Innovation Communication Excellence The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

The Digital Content Designer creates and adapts content to meet the specific business needs of clients while ensuring alignment with business objectives. This role involves stakeholder engagement, creative planning, content production, and compliance management. | Candidates should have a bachelor's degree in a relevant field and a minimum of 3 years of experience in digital content design or multimedia production. Strong creative, analytical, and communication skills are essential for success in this role. | BROAD FUNCTION AND SCOPE OF THE POSITION: The Digital Content Designer plays a vital role in bridging communication between both external and internal customers. Their main objective is to create and adapt content tailored to the specific business needs of each client, ensuring all creative outputs align with business objectives and deliver measurable results. This role is integral to stakeholder engagement, creative planning, compliance, and continuous improvement. PRINCIPAL CONTINUING RESPONSIBILITIES Stakeholder Engagement Actively interact with all relevant stakeholders to gain a thorough understanding of business objectives. Maintain close collaboration throughout the process to ensure content aligns with desired outcomes. Creative Planning and Definition Work closely with the Digital Campaign Manager and the customer to determine and define the creative elements necessary to support identified business objectives. Establish the creative direction for each project, ensuring alignment with client goals and brand standards. Content Acquisition and Curation Partner with the Digital Campaign Manager and the customer to acquire and curate external content and resources required for creative production. Source, evaluate, and select multimedia assets to enhance campaign effectiveness. Multi-Media Production Produce creative elements across a variety of media, including video, social media, emails, landing pages, web forms, and print. Structure content to fully leverage and maximize the reach and personalization capabilities of Affinity Group NXT platforms. Approvals and Compliance Understand and obtain all necessary approvals throughout the creative process. Execute creative production in full accordance with customer-specified policies, brand standards, agreed-upon timelines, and quality benchmarks. Ethical Standards and Copyright Compliance Remain informed about the latest copyright regulations and ethical requirements for digital sales and marketing. Ensure ongoing compliance with these standards throughout every project. Content Organization Systematically organize and curate all creative production inputs and outputs, ensuring efficient workflow and accessibility. Maintain up-to-date resources and materials for team use. Process Communication Communicate the creative process and timelines clearly to all stakeholders before, during, and after project execution. Provide transparency to support successful project outcomes and client satisfaction. Training and Platform Improvement Provide training and collaborate with others, particularly Client Managers, on the use of creative tools and platforms. Recommend, test, and monitor improvements to creative processes and platform capabilities. Reporting and Continuous Improvement Present reports to stakeholders on creative performance and outcomes. Stay up to date with best practices, user feedback, and AI-generated performance insights to drive continuous improvement. Documentation & Knowledge Management Systematically document creative processes, learnings, and platform enhancements for future reference and training. Data Analysis & Visualization Analyze content performance data and present actionable insights to stakeholders using dashboards and visualizations. Use analytics to inform strategy and optimize creative outcomes. EDUCATION AND EXPERIENCE REQUIREMENTS Bachelor’s degree in graphic design, digital media, marketing, communications, or related field; Master’s degree preferred. Minimum of 3 years of experience in digital content design, multimedia production, or related roles. Demonstrated success in creating and managing multimedia content for digital campaigns. Experience with creative software, digital marketing platforms, analytics tools, and compliance monitoring. Strong creative, analytical, problem-solving, and cross-functional collaboration skills. Excellent verbal and written communication skills. CANDIDATE QUALIFICATIONS/COMPETENCIES Stakeholder Engagement & Relationship Management Creative Planning, Execution & Optimization Content Acquisition & Curation Multi-Media Production & Personalization Approvals, Compliance & Copyright Management Content Organization & Workflow Management Process Communication & Transparency Training & Platform Improvement Reporting, Analytical Skills & Data Visualization Documentation & Knowledge Management Continuous Improvement Mindset Communication Excellence The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.