AEG Worldwide

Lead digital marketing strategies to optimize fan engagement and ticket sales through cross-channel campaigns and lifecycle marketing. | 4-6 years experience in digital performance marketing or CRM with hands-on Salesforce Marketing Cloud expertise and a bachelor's degree. | Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! JOB DESCRIPTION: The Manager Digital Marketing helps drive ticket sales, revenue, and long term fan engagement by improving how we market across digital channels. This role focuses on understanding performance, using data to make decisions, and improving how fans move through our digital journey—from ads to website and app experiences to email and SMS communications. This role will be responsible for the recruitment, development and supervision of marketing department. This position works closely with internal teams (marketing channels, creative, ticketing, BI) and external agencies to make our digital marketing smarter, more efficient, and more personalized. ESSENTIAL FUNCTIONS: Performance Optimization & Insights Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS Deliver clear, executive‑ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement Identify performance gaps and develop clear, prioritized optimization recommendations to drive improved results across all digital platforms Proactively identify trends, opportunities, and risks to inform decision‑making and marketing resource allocation Lifecycle Marketing Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud. To ensure best fan experiences that are timely, relevant and person Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance. Partner with email/SMS team to plan, test, and optimize lifecycle campaign Cross-Channel Strategy Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging Define KPIs and measurement frameworks for key campaigns and tentpole moments. Connect the full fan journey - from ad impression to website/app behavior to purchase and retention Web & App Optimization Work closely with web/app team to develop and recommend strategies to grow web/app traffic, engagement, and conversion rates Audit the web/app user experience and partner on landing-page tests, navigation improvements, SEO, and in app messaging Support experimentation across forms, modules, personalization, and ticketing flows to keep up with system changes and user demands of our digital assets Testing & Experimentation Maintain a testing plan across channels (creative, offers, timing, audiences, and landing pages) Set up clear test goals, ensure tests are done correctly, and document results following NHL League and Partners guidelines Share learnings and make sure successful tests are used across the team Collaboration Work closely with Ticketing, Partnerships, Brand/Creative, BI, and external agencies to ensure accurate execution and continuous optimization of digital marketing channels Support specific campaigns and post-game recaps with fast, clear insights and recommended next steps on a game-by-game basis Provides direct supervision, guidance, and performance oversight to the Coordinator, ensuring clear priorities, consistent workflow, and alignment with departmental goals. SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY: The Manager Digital Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities: Deep understanding of digital marketing channels, including paid media, SEO/SEM, email, social, and web analytics. Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations. Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, dashboards, similar reporting tools). Skilled in project management, prioritization, and cross‑functional coordination. Strong understanding of acquisition, onsite behavior, segmentation, and personalization. Innovate and problem‑solve to optimize digital experiences and drive measurable results. Excellent communicator who can turn complex data into simple strategies and next steps. Highly organized, detail-oriented, and comfortable working cross-functionally in a fast-paced environment. Experience in sports or entertainment is a plus. Flexibility to work evenings, weekends, and holidays as required. QUALIFICATION STANDARDS: Education: BA/BS Degree (4-year) Marketing, Business, Journalism, English focus preferred Experience: 4-6 years related work experience in digital performance marketing, lifecycle/CRM or integrated digital strategy with proven revenue impact Requires substantial, hands‑on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization. Experience in supervising the work of others Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards. Payscale: $71,000 - $88,000 Bonus: This position is eligible for a bonus under the current bonus plan requirements. Benefits Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. Employer does not offer work visa sponsorship for this position. #LI-LAKings #LI-Onsite

Develop and execute integrated marketing and promotional plans to drive ticket sales, manage advertising budgets, media buying, and coordinate with artist managers and creative teams to optimize campaigns. | Bachelor's degree with 4-6 years experience in media buying, omni-channel digital marketing, and content publishing. | Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Job Summary The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for shows within the region. This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The IMM will be in constant communication with talent buyers, local and central leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship Management, reporting, etc. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. This role will manage multiple budgets at once and place media that optimizes for right message, right time, right consumer to drive ticket sales. This role will be responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate. Essential Functions Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show. Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer. Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations. Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies. Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list. Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed. Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails. Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers. Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions. Required Qualifications BA/BS Degree (4-year) In Marketing/Business Communications or a related field 4-6 years Of related work experience Experience with media buying, executing digital media plans and omni-channel digital marketing. Experience working with email, mobile and digital marketing programs. Experience sourcing and managing content development and publishing Payscale: $671,000.00 - $74,467.00 Bonus: This position is eligible for a bonus under the current bonus plan requirements. Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants. We are an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status recognized by federal, state or local law. Employer does not offer work visa sponsorship for this position.

Lead digital marketing efforts to optimize fan engagement and ticket sales through performance reporting and lifecycle marketing. | Requires 4-6 years experience in digital performance marketing and strong Salesforce Marketing Cloud skills, with a bachelor's degree preferred. | Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! JOB DESCRIPTION: The Manager Digital Marketing helps drive ticket sales, revenue, and long term fan engagement by improving how we market across digital channels. This role focuses on understanding performance, using data to make decisions, and improving how fans move through our digital journey—from ads to website and app experiences to email and SMS communications. This role will be responsible for the recruitment, development and supervision of marketing department. This position works closely with internal teams (marketing channels, creative, ticketing, BI) and external agencies to make our digital marketing smarter, more efficient, and more personalized. ESSENTIAL FUNCTIONS: Performance Optimization & Insights Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS Deliver clear, executive‑ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement Identify performance gaps and develop clear, prioritized optimization recommendations to drive improved results across all digital platforms Proactively identify trends, opportunities, and risks to inform decision‑making and marketing resource allocation Lifecycle Marketing Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud. To ensure best fan experiences that are timely, relevant and person Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance. Partner with email/SMS team to plan, test, and optimize lifecycle campaign Cross-Channel Strategy Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging Define KPIs and measurement frameworks for key campaigns and tentpole moments. Connect the full fan journey - from ad impression to website/app behavior to purchase and retention Web & App Optimization Work closely with web/app team to develop and recommend strategies to grow web/app traffic, engagement, and conversion rates Audit the web/app user experience and partner on landing-page tests, navigation improvements, SEO, and in app messaging Support experimentation across forms, modules, personalization, and ticketing flows to keep up with system changes and user demands of our digital assets Testing & Experimentation Maintain a testing plan across channels (creative, offers, timing, audiences, and landing pages) Set up clear test goals, ensure tests are done correctly, and document results following NHL League and Partners guidelines Share learnings and make sure successful tests are used across the team Collaboration Work closely with Ticketing, Partnerships, Brand/Creative, BI, and external agencies to ensure accurate execution and continuous optimization of digital marketing channels Support specific campaigns and post-game recaps with fast, clear insights and recommended next steps on a game-by-game basis Provides direct supervision, guidance, and performance oversight to the Coordinator, ensuring clear priorities, consistent workflow, and alignment with departmental goals. SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY: The Manager Digital Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities: Deep understanding of digital marketing channels, including paid media, SEO/SEM, email, social, and web analytics. Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations. Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, dashboards, similar reporting tools). Skilled in project management, prioritization, and cross‑functional coordination. Strong understanding of acquisition, onsite behavior, segmentation, and personalization. Innovate and problem‑solve to optimize digital experiences and drive measurable results. Excellent communicator who can turn complex data into simple strategies and next steps. Highly organized, detail-oriented, and comfortable working cross-functionally in a fast-paced environment. Experience in sports or entertainment is a plus. Flexibility to work evenings, weekends, and holidays as required. QUALIFICATION STANDARDS: Education: BA/BS Degree (4-year) Marketing, Business, Journalism, English focus preferred Experience: 4-6 years related work experience in digital performance marketing, lifecycle/CRM or integrated digital strategy with proven revenue impact Requires substantial, hands‑on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization. Experience in supervising the work of others Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards. Payscale: $71,000 - $88,000 Bonus: This position is eligible for a bonus under the current bonus plan requirements. Benefits Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. Employer does not offer work visa sponsorship for this position. #LI-LAKings #LI-Onsite