AccruePartners

Develop and execute omnichannel paid media plans, manage vendor relationships, oversee campaign performance, and analyze data to optimize ROI. | 8-10 years managing retail or automotive media, experience in traditional and digital media strategy and execution, strong project management and analytical skills, proficiency with media and project management tools. | Location: • Primarily remote - NC preferred Responsibilities: • Develop omnichannel paid media plans aligned with audience insights, brand objectives, and sales funnel stages. • Evaluate and recommend optimal channel mix across SEM, paid social, programmatic video, OOH, audio, broadcast, print, and influencer partnerships. • Lead media buying and negotiation, managing vendor relationships, securing placements, and optimizing value-add opportunities. • Oversee campaign execution, monitoring performance in-platform and ensuring alignment with budget, pacing, and KPIs. • Analyze and interpret campaign data to provide clear insights that connect spend to ROI, sales growth, and market share. • Collaborate cross-functionally with creative, strategy, and insights teams while driving innovation through emerging channels and sustainable media practices. Requirements: • 8–10 years of experience managing media in retail or automotive is required • Experience with strategy AND execution with traditional and digital media • Proven project management skills with the ability to manage deadlines, agencies, budgets, and reporting. • Strong analytical capabilities to interpret data and deliver actionable insights. • Excellent written, verbal, and interpersonal communication skills. • Proficiency with media tools (Google Ads, GA4, Meta Business Suite) and project management platforms (Monday.com, Asana, Excel with Pivot Tables).