AARP

Manage primary research studies and consult with advertisers to translate complex data into actionable marketing insights, oversee advertising effectiveness studies, and develop proprietary research to support sales and revenue growth. | Bachelor's degree and at least eight years of progressively responsible experience in market research or analytics, expertise in 50+ consumer demographic, and experience managing research budgets and vendors. | Overview AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies. The Ad Sales Research Director role requires a unique combination of consumer insights expertise, strategic consulting, advertising knowledge, audience measurement, data storytelling, and business acumen. The position serves as both a research leader and trusted advisor, transforming complex data into actionable recommendations that influence advertiser decision-making, strengthen market positioning, support revenue growth, and establish organizational thought leadership. Responsibilities Manages all aspects of a quarterly primary study, with participation among several advertisers. Consults with advertisers to understand the big-picture of their business, as well as their current marketing objectives. Makes recommendations for how this study can best be utilized to gather information that will enable advertisers to better accomplish their marketing objectives. Develops survey questions, run and analyze data tabs, and analyze study findings. Presentation of results and marketing implications to key client stakeholders who are frequently director level and above. Manages year-long advertising effectiveness studies for clients. Prepares in-depth, longitudinal advertising campaign performance analyses for multiple advertisers. Provides consultation that identifies both strengths of past performance and opportunities for greater success in an advertiser’s future marketing efforts. Envisions and creates proprietary member research insights from all primary research projects in order to deepen advertiser relationships, strengthen advertising performance, and reinforce a position of authority. Develops consumer and category insights in order to continually educate the sales team in ways that help them carry more authority in their daily efforts to procure advertising revenue. Assists management with planning and developing initiatives that continually raise the bar for the team’s deliverables and processes. Manages research contracts and external vendor relationships, with a focus on cost savings and maximizing ROI. Participates in evaluation of new research-related products and services. Maintains the calendar for all department projects. Maximizes annual expenditures by rebalancing resources and developing efficient budget management and solutions. Qualifications Bachelor’s degree in Market Research, Marketing, Business, Social Sciences, or a related field, with eight or more years of progressively responsible experience in market research, consumer insights, analytics, or a related field. Demonstrated experience designing and leading custom research programs, including member research, omnibus studies, and other research initiatives that deliver actionable insights and support business and strategic priorities. Demonstrated expertise in the 50+ consumer, including experience developing audience insights, estimates, and research-based prototypes for media, marketing, or publishing initiatives. Experience supporting data match initiatives and leveraging data and analytics to generate meaningful consumer and business insights. Experience managing digital and cross-media brand lift studies and evaluating campaign effectiveness and brand impact. Demonstrated ability to develop thought leadership and research-based content for business partners, providers, advertisers, or other external audiences. Experience managing research budgets and external research vendors or service provider relationships, with a focus on ensuring effective resource utilization and high-quality deliverables. Demonstrated ability to leverage AI and emerging technologies to drive innovation, improve work quality, and increase efficiency across research and analytics processes. AARP will not sponsor an employment visa for this position. Additional Requirements Regular and reliable job attendance Effective verbal and written communication skills Exhibit respect and understanding of others to maintain professional relationships Independent judgement in evaluation options to make sound decisions Home office environment with the ability to work effectively surrounded by moderate home environment noise Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Lead and optimize email marketing strategies, audience segmentation, and automated campaigns to maximize engagement and revenue. | 5+ years managing email marketing campaigns, audience segmentation, automation platforms, and strong analytical and project management skills. | Overview AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media. The Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences of program participants, volunteers, and older adults with low income. This role will be responsible for writing and designing compelling email content, as well as for developing and executing nuanced email strategy, send cadence, automated journeys, and list segmentation. Top candidates will have demonstrated ability to create outstanding email content while also leading audience segmentation to analyze and optimize performance, as measured by click-thru rate, engagement rate, and other key performance metrics. This position will be accountable for ensuring the hygiene and accuracy of email lists, and for working in close collaboration with program partners and technical vendors to develop email journeys and automations. Responsibilities • Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences. • Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions. • Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. • Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes. • Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. • Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels. • Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing. • Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time. • Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges. • Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations Qualifications • 5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing. • Hands-on experience with enterprise email marketing and automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor, or similar tools. • Proven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action. • Expertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns (welcome, retention, and re-engagement). • Strong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights to optimize campaign results. • Deep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices, with experience leveraging generative AI tools to enhance email production, testing, and optimization. • Proficiency with creative and design tools including Photoshop, InDesign, Adobe Acrobat Pro, Canva, or equivalent platforms to develop email assets. • Exceptional attention to detail, project management, and cross-functional collaboration and culture building skills. AARP will not sponsor an employment visa for this position at this time. Additional Requirements • Regular and reliable job attendance • Effective verbal and written communication skills • Exhibit respect and understanding of others to maintain professional relationships • Independent judgement in evaluation options to make sound decisions • In office/open office environment with the ability to work effectively surrounded by moderate noise Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Manage and execute email marketing strategies to maximize engagement and optimize campaign performance for target audiences. | Requires 5+ years of email marketing experience including campaign strategy, audience segmentation, lifecycle marketing, and proficiency with marketing automation platforms. | Overview AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media. The Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences of program participants, volunteers, and older adults with low income. This role will be responsible for writing and designing compelling email content, as well as for developing and executing nuanced email strategy, send cadence, automated journeys, and list segmentation. Top candidates will have demonstrated ability to create outstanding email content while also leading audience segmentation to analyze and optimize performance, as measured by click-thru rate, engagement rate, and other key performance metrics. This position will be accountable for ensuring the hygiene and accuracy of email lists, and for working in close collaboration with program partners and technical vendors to develop email journeys and automations. Responsibilities • Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences. • Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions. • Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. • Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes. • Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. • Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels. • Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing. • Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time. • Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges. • Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations Qualifications • 5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing. • Hands-on experience with enterprise email marketing and automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor, or similar tools. • Proven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action. • Expertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns (welcome, retention, and re-engagement). • Strong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights to optimize campaign results. • Deep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices, with experience leveraging generative AI tools to enhance email production, testing, and optimization. • Proficiency with creative and design tools including Photoshop, InDesign, Adobe Acrobat Pro, Canva, or equivalent platforms to develop email assets. • Exceptional attention to detail, project management, and cross-functional collaboration and culture building skills. AARP will not sponsor an employment visa for this position at this time. Additional Requirements • Regular and reliable job attendance • Effective verbal and written communication skills • Exhibit respect and understanding of others to maintain professional relationships • Independent judgement in evaluation options to make sound decisions • In office/open office environment with the ability to work effectively surrounded by moderate noise Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.