2U

Leading product strategy, managing a team of product managers, and delivering outcome-oriented roadmaps. | Extensive product management experience, team leadership, experience with consumer subscription or eCommerce products, and strong stakeholder collaboration skills. | Job Description: • Define strategy, target outcomes and product priorities informed by customer and business needs. • Collaborate with product leaders, executive leaders and cross-functional stakeholders to evangelize and align product strategies with broader company goals. • Manage a small team of Product Managers to help them grow, achieve their goals and deliver on the product strategy. • Create comprehensive roadmaps in support of delivering critical customer and business goals. • Lead execution against your strategy and roadmap. Strike the right balance of big swings and rapid experimentation. Regularly measure and communicate impact and outcomes, and adjust course as needed. • Develop and manage to goals, including revenue targets. Monitor key performance indicators and financial metrics related to product performance. • Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations. • Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results. • Represent your team and work with 2U leadership, the broader company, and external stakeholders. • Use your own product to develop empathy for your customers. • Bring strong product leadership to 2U and mentor other product managers on how to lead in a product-led, outcome oriented organization. Requirements: • 7+ years as a Product Manager and 3+ years managing and coaching other Product Managers. • Experience with a consumer Subscriptions product model; and/or B2C eCommerce experience • Experience with Marketplace products and Marketing technology • Demonstrable progress driving real outcomes for your customers and your business. • Experience developing and progressing Product Management talent while advancing team’s work • Empathy for our customers (both internal and external) and a relentless focus on improvement. You are customer obsessed - you continuously seek input and feedback from customers and solve their problems in ways that benefit the business. • Experience partnering effectively with engineering, UX, data science and a broad set of stakeholders to develop and deliver on an outcome-oriented product strategy. • A proven data informed and iterative approach. You craft audacious hypotheses, invest in experimentation and learning, and are comfortable and emboldened when there’s ambiguity. You leverage a combination of data and instinct to make fast and informed decisions. • Able to create, own and execute on an outcomes-based roadmap. You're focused on outcomes not solutions, and you aren’t afraid to pivot quickly if something isn’t delivering the value you want. • An action-driven mindset - you value progress over perfection. • Strong cross-team collaboration skills, including alignment, conflict resolution, negotiation, and seasoned presentation skills. • Proven experience inspiring, motivating, aligning and conveying complex concepts to diverse audiences. • A growth mindset - you value continuous improvement and learning to improve your skills and scale your impact. Benefits: • Medical, dental, and vision coverage • Life insurance, disability, and 401(k) employer match • Free snacks and drinks in-office • Generous paid holidays and leave policies, including unlimited PTO • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

Own and execute the experimentation roadmap for landing pages to optimize conversion rates for high-volume traffic sources. | Requires 3+ years in CRO or digital marketing, experience with experimentation platforms, and strong data analysis skills. | At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. What We’re Looking For: 2U is seeking a results-oriented Senior Manager, Conversion Experimentation to drive the acquisition optimization strategy for our Degree and Executive Education (Short Course) business lines. In this role, you will own the performance of the high-velocity "first touch" digital experience, focusing primarily on our Paid Landing Page (PLP) portfolio and organic program pages. Sitting at the intersection of Paid Media and User Experience, you will be responsible for ensuring that traffic generated from high-value channels (Paid Search, Social, Organic) lands on experiences designed to convert. You will lead a dedicated testing squad—partnering with Designers and Web Developers—to execute a rigorous roadmap of A/B tests aimed at maximizing Session-to-Lead and Lead-to-Enroll rates for our partners. Responsibilities Include, But Are Not Limited To: Acquisition & Landing Page Strategy Own the "Always-On" experimentation roadmap for the Degree and Executive Education portfolio, prioritizing tests that address high-volume traffic sources and revenue opportunities. Serve as the primary CRO partner to the Paid Media team. Develop innovative strategies to improve "Ad Scent" (consistency between ad copy and landing page), ensuring that landing page experiences are tailored to specific audience segments and intent levels. Analyze traffic performance by channel to identify underperforming segments and deploy targeted landing page variations to improve Quality Scores and conversion efficiency. Testing Strategy & Execution Translate quantitative data (GA4, funnel drop-off) and qualitative insights (user research, heatmaps) into robust, testable hypotheses. Articulate specific testing strategies for hypotheses and test scenarios (pre/post, A/B, multi-arm, etc) Establish clear success criteria as well as performance guardrails for high-value tests Write clear, data-driven creative briefs for the UI/UX Design and Web Production teams. You define what needs to be built and why; they execute the vision. Oversee the end-to-end testing lifecycle, from hypothesis generation to QA and launch, ensuring a high velocity of experiments without sacrificing quality. Performance Analysis & Optimization Analyze test results to determine statistical significance and business impact. Move beyond simple click-through rates to understand how top-of-funnel changes impact downstream enrollment quality. Maintain a "Winning Mechanics" library, documenting successful psychological triggers and layout patterns to scale across other university programs. Present weekly & monthly performance updates to Marketing and Product leadership, clearly articulating the ROI of the experimentation program. Stakeholder Collaboration Partner with the Product Management team to ensure that top-of-funnel acquisition tests align with the broader site architecture and checkout experience. Collaborate with the Analytics team to ensure proper measurement frameworks are in place for all experiments prior to launch. Things That Should Be In Your Background: Experience: 3+ years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Growth Marketing. Acquisition Focus: Proven experience optimizing landing pages for paid traffic (SEM, Paid Social). You understand the mechanics of media buying and how on-page experience affects media costs (CPC/CPM). Testing Proficiency: Deep familiarity with enterprise experimentation platforms (Optimizely, VWO, Adobe Target) and the ability to manage complex test setups. Data Fluency: Strong ability to analyze data in tools like GA4 and Tableau to identify opportunities and validate results. Communication: Excellent written briefing skills; ability to distill complex data into clear instructions for creative and technical teams. Other Attributes That Will Help You In This Role: Experience in the Higher Education, EdTech, or E-commerce sectors. Understanding of behavioral psychology principles (e.g., Urgency, Social Proof, Cognitive Load) as applied to web design. Basic understanding of HTML/CSS (enough to communicate effectively with developers). Benefits & Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S.benefits include: Medical, dental, and vision coverage Life insurance, disability, and 401(k) employer match Free snacks and drinks in-office Generous paid holidays and leave policies, including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break The anticipated base salary range for this role is ($159,800 - $184,400), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired. 2U Diversity and Inclusion Statement At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. About 2U 2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Leading product strategy, defining roadmaps, and engaging with stakeholders to grow edX learner engagement and revenue. | Over 5 years of product management experience in consumer digital platforms, with a focus on revenue growth, product roadmaps, and cross-functional leadership. | At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. What We’re Looking For: 2U is searching for a Senior Product Manager with a strong business mindset to grow edX consumer revenue, a key growth area for 2U and edX. As a Senior Product Manager, you will be responsible for growing edX consumer revenue through product-led acquisition, engagement, and retention tactics across the full customer lifecycle. You will support on-site go-to-market efforts, and will be a primary contributor to overall strategies for the enhancement and optimization of our commerce offerings. You will lead efforts to develop usage, value, and retention strategies, helping learners achieve their desired educational outcomes through edX. You’ll develop and drive an ambitious and innovative roadmap to bring value-added features and offerings into the product to increase learner value, improve customer LTV, and build a moat against competitor offerings. You’ll regularly engage with learners, business stakeholders, and engineering teams to identify, synthesize, and clearly communicate product requirements that create an outstanding experience and achieve desired outcomes for our learners and our university partners. Your work will help learners around the world find and succeed in courses on the edX platform, helping them achieve their goals. Responsibilities Include, But Are Not Limited To: Define strategy, target outcomes, and product priorities informed by customer and business needs. Create comprehensive roadmaps in support of delivering critical outcomes and regularly measure and communicate impact; adjusting course as needed. Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results Represent your team and work with edX leadership, the company, and external stakeholders Things That Should Be In Your Background: 5+ years of experience in product management, ideally in B2C ecommerce or subscriptions-monetized consumer business Demonstrable experience driving revenue and engagement through product-led strategies and tactics Experience building and owning a product roadmap Structured and data-driven thinking with a strong bias to action Excellent communication and cross-functional leadership skills Strong empathy and intuition for our learners and customers Experience with agile software development Desire to improve access to education around the world Strong understanding of technical concepts Other Attributes That Will Help You In This Role: Experience with consumer subscription models Experience in eCommerce including B2C and B2B purchasing models Experience in education technology Benefits & Culture Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S.benefits include: Medical, dental, and vision coverage Life insurance, disability, and 401(k) employer match Free snacks and drinks in-office Generous paid holidays and leave policies, including unlimited PTO Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break The anticipated base salary range for this role is ($143,000 - $163,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired. 2U Diversity and Inclusion Statement At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com. About 2U 2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.