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Zscaler

Zscaler

via DailyRemote

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Enablement Program Manager, Competitive & Product Differentiation

Anywhere
full-time
Posted 11/19/2025
Verified Source
Key Skills:
Product Marketing
Competitive Intelligence
Sales Enablement
Messaging Frameworks
Analytical Skills
Presentation Skills
Cybersecurity Knowledge

Compensation

Salary Range

$70K - 100K a year

Responsibilities

Develop and deliver competitive enablement content and strategies to support sales teams in positioning against competitors.

Requirements

3+ years in product marketing or related fields with strong communication, analytical skills, and familiarity with cybersecurity or SaaS.

Full Description

Job Description: • Owning and driving the competitive enablement program, partnering closely with Competitive Intelligence and Product Marketing to deliver strategies and tools for field teams • Creating and delivering high-impact competitive content such as battlecards, win stories, and objection-handling guides • Translating Zscaler product differentiators into clear, value-driven messaging, talk tracks, and discovery questions for sales teams • Facilitating interactive enablement sessions and workshops like “How to Win Against Competitor X,” focusing on competitive positioning and value selling • Analyzing win/loss data to uncover actionable insights that empower field teams to confidently out-message competitors Requirements: • 3+ years of experience in Product Marketing, Competitive Intelligence, Technical Sales Engineering, Sales, or GTM Enablement • Demonstrated ability to build and deliver content such as messaging frameworks, differentiation strategies, or competitive enablement materials • Excellent communication and presentation skills, with expertise influencing and supporting sales professionals • Familiarity with cybersecurity, cloud, or enterprise SaaS industries • Strong analytical skills with a mindset to leverage and incorporate win/loss insights. Benefits: • Various health plans • Time off plans for vacation and sick time • Parental leave options • Retirement options • Education reimbursement • In-office perks, and more!

This job posting was last updated on 11/25/2025

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