via Lever.co
$140K - 200K a year
Developing and executing GTM strategies for integrations and partners, managing cross-team launches, and creating marketing content.
5+ years in B2B SaaS product marketing, experience with partner marketing or integrations, ability to influence stakeholders, and strong communication skills.
As our Principal Product Marketer for Integrations and Partners, you will own the go-to-market strategy for our entire partner ecosystem. You'll be responsible for managing all integration launches and building a robust partner marketing program from the ground up. This critical role requires a highly organized individual who can operate in a fast, agile manner to manage multiple high-priority projects. You will be the key marketing liaison to our partners, with an expectation to influence senior stakeholders both internally and externally to drive mutual success. \n Key Responsibilities Develop and execute the end-to-end GTM strategy for all new product integrations and partner launches. Creating joint value propositions, co-marketing collateral, and partner-facing enablement materials. Manage multiple complex launch timelines simultaneously, ensuring all cross-functional teams (Sales, Product, Marketing, Partner) are aligned. Produce high-quality, compelling content (e.g., solution briefs, web pages, blogs, webinars) that clearly articulates the "better together" story. Act as a key influencer with partner leadership and internal executives to secure buy-in and resources for co-marketing initiatives. Collaborate with the demand generation team to create and run partner-related campaigns. Establish and track key performance indicators (KPIs) for partner marketing activities, reporting on success and iterating quickly. Skills & Experiences 5+ years of experience in B2B SaaS product marketing, with a strong emphasis on partner marketing or integration launches. Proven ability to thrive in a fast-paced, agile startup environment and deliver high-quality results under tight deadlines. Exceptional organizational and project management skills, with a track record of managing complex, cross-functional launches. Demonstrable experience influencing senior stakeholders and cross-functional teams. Outstanding written and verbal communication skills, with a talent for simplifying complex technical concepts. Experience in financial services or fintech is a strong plus. \n $140,000 - $200,000 a year \n
This job posting was last updated on 12/20/2025