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Zocks

Zocks

via Lever.co

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Principal Product Marketing Manager, Launches

Anywhere
Full-time
Posted 12/19/2025
Direct Apply
Key Skills:
Project management
Cross-functional collaboration
Technical communication
Content creation
Stakeholder influence

Compensation

Salary Range

$140K - 200K a year

Responsibilities

Manage product launch processes, create marketing assets, and coordinate between technical and marketing teams.

Requirements

Over 5 years in B2B SaaS product marketing, with experience managing complex projects and working with technical teams.

Full Description

Purpose of the Role As a Product Marketer for Launches, you will be the engine behind our core product go-to-market. You will be responsible for managing the launch process for new features, ensuring the entire company is ready to market, sell, and support them. This role requires a highly organized individual who can operate in an agile manner, acting as the critical bridge between our US-based GTM teams and our Budapest-based Product and Engineering teams. A keen eye for quality and the ability to influence senior cross-functional stakeholders are essential for success. \n Key Responsibilities Manage the cross-functional GTM process for new product features and launches, ensuring all teams are aligned on timelines and deliverables. Translate complex technical features into clear, compelling, benefit-driven messaging for customers and prospects. Create high-quality launch assets, including blog posts, release notes, in-app messaging, web page updates, and sales enablement materials. Act as the primary marketing contact for the Product and Engineering teams, providing feedback and ensuring a smooth, repeatable launch program Influence and organize the launch process, holding senior stakeholders and team members accountable for their deliverables. Craft engaging campaigns based on new (and previously launched) product capabilities that drive bookings in partnership with the Demand Gen team Partner with the sales enablement team to train sales and account management on new features. Skills & Experience 5+ years of experience in B2B SaaS product marketing, with a proven track record of managing product launches. Demonstrated ability to thrive in a fast-paced, agile environment and manage complex projects with multiple stakeholders. Experience working closely with technical product and engineering teams; experience in a global company is a plus. Exceptional organizational and project management skills. A sharp eye for quality and detail in all public-facing content and internal communications. Excellent communication skills, with the ability to influence senior stakeholders across different departments and time zones. Experience in financial services or fintech is a plus. \n $140,000 - $200,000 a year \n

This job posting was last updated on 12/20/2025

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