Zillow

Compensation

Full Description

About the team At Zillow, we understand that there’s nothing more powerful than home, providing physical and emotional security for today, and financial opportunity for tomorrow. But for many, finding and getting home is a challenge, marked by complexity at best, and real barriers at worst. So just as we gave customers the advantage of information that helped them to find home, today we’re giving them everything they need to get home. We believe that home should be more than just a dream and our purpose is to make home a reality for more and more people. This has led our business to build solutions related to financing, buying, selling, and renting. Our work is also changing as we learn to collaborate in a cloud HQ environment, with team members spread across the nation. Together, we are all stewards of a promise we make to those we serve - a promise that is built on trust through every touchpoint people have with us. As a team, we are ensuring that every Zillow employee feels a sense of shared ownership of this promise, so they understand it, feel connected to it, and are equipped to live it every day. In that light, we are kicking off this search for someone to help us evolve the brand, bringing it to life in a compelling and consistent way across the many touchpoints Zillow creates for customers to get home. As a Brand Strategy & Marketing Manager, you will play a meaningful role in developing a truly iconic brand. This role reports to our Director, Brand Strategy & Marketing, and is designated as a remote role. About the role We are seeking an experienced brand strategist and marketer who can contextualize and activate a comprehensive brand strategy with consumer audiences. You will find rich opportunities to cultivate relationships, collaborate and influence peers across the organization, and rally teams around a unified strategy. You will identify useful audience-based insights, add clarity and definition to high-level strategic concepts and translate those concepts into accessible, practical frameworks that help teams build and live our promise through our products, experiences and communications. Key Responsibilities: Strategy: Author strategic frameworks (brand positioning, messaging, architecture, etc.) that clarify how our brand shows up to consumer audiences. Activation: Identify opportunities and collaborate cross-functionally to ensure our brand is activated across the consumer ecosystem (campaigns, experiences, content, stories, etc.). Management: Steward and evolve our brand strategy to ensure brand health, strength and clarity. Consult and guide teams related to naming, brand identity, etc. Measurement: Report on the state of the brand via qualitative and quantitative tracking research, ensuring we have meaningful feedback on the health of our brand with our consumer audiences. Monitor and dissect the competitive landscape. Strategic Influence: Immerse with key stakeholders to understand their business context and complexity; consult on how the brand is accelerated through their work (product roadmap, experience design, business model, etc.). Inspiration: Develop a deep understanding of our consumer audiences in order to help internal teams develop understanding and empathy; Lead creative ways to inspire those teams with clarity around our brand promise and impact. This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $109,000.00 - $174,000.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $103,500.00 - $165,300.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside. Who you are You have experience creating and activating brand strategies for B2C brands and you're jumping at the opportunity to help craft an evolving category. You're an empathetic listener of customer stories, understanding their role in creating strategy. You're energized by the challenge of using the customer's voice to change behavior. You're a champion of audience-centered brand activation, routinely presenting ideas that embody the balance of learned intuition and robust data. Bold targets and metrics don’t scare you. You believe in the unique power of a brand to inspire, guide and clarify an organization’s direction, accelerate business growth and influence how trusted connections are built with all audiences. You have success stories where your team's brand strategy was embraced and successfully threaded through the customer/consumer experience. You're inspired by and subscribe to the notion of “better together”. You have experience working cross-functionally with a variety of teams with varying levels of brand familiarity. You build trust through investing in both relationships with stakeholders and high quality output that clearly creates value. Requirements: Proven experience shaping brand strategy and creating frameworks that translates strategy into action for various teams Track record of serving as a consultative partner to teams executing campaigns and initiatives, ensuring consistency, clarity, and strategic rigor across all touchpoints Ability to partner with cross-functional teams in a matrixed organization, building influential and collaborative relationships across a geographically distributed company. Skilled facilitator of workshops and/or projects that lead cross-functional teams from insight to strategy to implication. Strategic problem solver, with a high level of curiosity and an insight backed approach. Ability to analyze opportunities, define objectives and drive desired outcomes. Demonstrates understanding of audience insights and knows how to extract meaning to tell a powerful story in collaboration with Research teams. Confident communicator, with strong oral and written communication skills. Bachelor’s degree, preferably in marketing or business. Get to know us At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality. Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow. No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together. Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Create job alert email notifications. Log into your existing Workday profile, or create a profile to get started. It’s the easiest way to stay in the loop–no application needed. At Zillow, flexibility isn’t a perk–it’s how we work. Cloud HQ is our distributed-first model, built on trust, clear systems, and the belief that you can do great work from wherever you are. It’s not about where you work. It’s about moving forward–together.