Zendesk

Compensation

Full Description

Zendesk’s Global Marketing Operations team is seeking an experienced CDP Contact Strategist to join our growing data management practice. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment. This person will create and maintain customer segments, audiences, and activation workflows for marketing teams, while supporting CDP administration. This role will help ensure reliable data integrations with multiple data sources and enable great experiences through relevant, personalized marketing programs. The role demands a robust technical background, exceptional problem-solving skills, and the ability to work cross-functionally across the organization. This person will also be responsible for designing and collaborating with teams of technical data engineers and architects to enable the foundational components of audience creation in our Adobe Real-Time CDP. The ideal candidate has an established track record of strategizing, creating, and managing audiences in Adobe RTCDP. Key Responsibilities: • Create and maintain customer segments, audiences, and activation workflows for marketing teams. • Maintain profile and segmentation definitions, activation schedules and destination integrations. • Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests. • Collaborate cross-functionally to translate business needs into platform capabilities. • Enforce data governance, privacy, and compliance policies related to customer data. • Continuously optimize audience performance based on analytics and user feedback. • Establish data best practices, including audience segmentation and activation among the global marketing community. • Provide ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs. • Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns. • Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes. • Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk’s data governance policies. Desired Skills and Experience • Hands-on experience configuring and managing Adobe Real-Time CDP • Proven expertise in creating campaign audiences, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation • Intermediate SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake) • Strong understanding of data integration, data quality, and data governance principles. • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines. • Self-starter with high motivation to succeed in a fast-paced work environment. Tagged as: CDP, data management