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Zendesk

Zendesk

via Remote Rocketship

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Group Manager, Insights and Content Marketing

Anywhere
full-time
Posted 8/28/2025
Verified Source
Key Skills:
Research Leadership
Qualitative and Quantitative Research
Thought Leadership Content Strategy
Team Management
Data Visualization
Storytelling and Editorial Skills
Market and Technology Trend Analysis

Compensation

Salary Range

$120K - 180K a year

Responsibilities

Lead first-party research programs, develop thought leadership content, and manage a team of researchers and strategists.

Requirements

Bachelor’s degree, 8+ years in research or insights with 3+ years leadership, strong storytelling, research methodology expertise, and preferred B2B SaaS experience.

Full Description

Description: • First-Party Research & Insights Lead Zendesk’s first-party research program to uncover customer behavior, market dynamics, and industry trends. Translate insights into actionable takeaways for executives, product teams, and customers. • Thought Leadership Content Strategy Define and drive a cohesive thought leadership agenda aligned with Zendesk’s brand and business priorities. Create high-impact reports, whitepapers, and executive briefs that highlight the role of AI in customer and employee experience. Partner with product, marketing, and comms teams to bring research insights to life across multiple channels. • Team Leadership Manage and mentor a team of researchers, analysts, and content strategists. Set clear goals, provide feedback, and cultivate a culture of curiosity, innovation, and execution. Balance strategic long-term initiatives with rapid-turn insights that respond to market needs. Requirements: • Bachelor’s degree in Marketing, Communications, Research, or a related field • 8+ years of experience in research, insights, or thought leadership, with 3+ years in a leadership role • Proven success delivering qualitative and quantitative first-party research that drives external visibility and internal decision-making • Strong storytelling and editorial skills, with the ability to shape narratives that resonate with business and technical audiences • Experience leading and developing teams in a fast-paced, collaborative environment • Deep knowledge of research methodologies, analytics, and data visualization • Preferred: Background in B2B SaaS or technology sectors • Experience with technology trend spotting • Understanding of media, analyst, and influencer ecosystems to extend thought leadership reach Benefits: • Bonus, benefits, or related incentives

This job posting was last updated on 9/4/2025

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