Zappier

Compensation

Full Description

Job Description Zapier is hiring a Campaign Marketing Manager to lead scaled outbound powered by product engagement signals and usage data. This role owns how thousands of product data points are turned into prioritized, timely outreach that reaches the right customers when it actually makes sense. You decide who to reach out to and when outreach is earned. You care about the craft of outbound and the people on the other side of it. You love the moment when product insight, timing, and creativity line up and an email is actually worth sending. About You • 5+ years of B2B marketing experience, with deep focus on Enterprise outbound programs • Proven success writing high-performing sales emails at scale • You’ve run integrated, complex campaigns across digital, events, partner channels, and you know how to measure impact. • Strong understanding of enterprise buying behavior in AI, automation, or transformation • Comfortable testing, iterating, and scaling programs across large audiences • AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance • Hands-on experience with HubSpot, Gong Engage, and modern outbound engagement platforms. What You’ll Do • Lead campaign planning: Use product usage and intent signals to define outbound priority, timing, and audience selection • Write and refine sales-ready outbound messaging aligned to enterprise AI use cases • Partner with Product Marketing to translate positioning into outbound-ready narratives • Work with RevOps to define targeting, routing, attribution, and performance benchmarks • Enable Sales with sequences, messaging frameworks, and activation guidance • Measure impact across reply rate, meeting booked rate, pipeline sourced, and conversion • Continuously test subject lines, messaging angles, personalization, and formats to improve efficiency Application Deadline: The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled. Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.