Young Americans for Liberty

Compensation

Full Description

About the Role We’re seeking a Product Manager to lead the launch, adoption, and ongoing improvement of the Liberty Action platform, which is YAL/Liberty Action’s digital hub for grassroots liberty activism. You’ll own the product roadmap, orchestrate cross‑team execution, and ensure members experience a seamless journey from signup to sustained activism. You’ll manage engagement features (including our gamification system, e.g., “Eagles”), partner closely with engineering and field teams, and drive a data‑informed approach to growth. Location: Remote (occasional travel required) Reports to: Chief Marketing Officer (CMO) Employment: Full‑time What You’ll Do Launch & Adoption Lead the Q1 launch from go‑to‑market plan through post‑launch stabilization. Translate onboarding flows into sustained activation and early retention. Set up dashboards and alerts for real‑time launch health (signups, activation, errors). Product Roadmap & Features Maintain a rolling, prioritized roadmap aligned to campaign needs; run quarterly planning. Scope and ship features in tight, iterative cycles; manage dependencies and risks. Oversee integrations with campaign tools (Hubspot, email/SMS, analytics). User Journey & Engagement Own the end‑to‑end journey from signup → membership → first action → repeated activism. Operate the gamification system (levels, badges, streaks, leaderboards) and ensure it drives quality actions. Define and track engagement KPIs (activation, DAU/WAU/MAU, actions/member, retention, cohort health). Cross‑Team Collaboration Serve as the connective tissue across engineering, field staff, marketing/growth, and content. Coordinate funnel campaigns that drive platform growth and action‑taking. Communicate progress, tradeoffs, and learnings clearly to stakeholders. Feedback & Continuous Improvement Run a steady cadence of user interviews, surveys, and in‑app feedback. Convert insights into problem statements, hypotheses, and experiments (A/Bs where feasible). Lead quarterly iteration cycles that deliver measurable improvements. Qualifications Must‑Have 5+ years experience launching and scaling a platform or SaaS product as a Product Manager. Familiarity with gamification mechanics and behavior change design. Strong roadmap ownership, backlog management, and cross‑functional leadership. Ability to translate complex technical needs into clear, user‑facing solutions. Fluency with engagement and growth metrics; comfort with dashboards and product analytics. Excellent communication, stakeholder management, and writing skills. Nice‑to‑Have Experience with political tech, grassroots organizing platforms, or digital campaign tools. Comfort collaborating with field operations, content/creative, and data teams. Work Style & Travel Remote‑first; occasional travel for launches, team on‑sites, or major events. RRE Scorecard Area % Time Responsibilities Expectations Launch & Adoption 25% Deliver January launch (cutover plan, comms, QA, dashboards). Drive onboarding and activation. Launch on time with no Sev‑1 issues; ≥80% of target users activated in the first quarter. Product Roadmap & Features 25% Maintain prioritized roadmap; run quarterly planning; oversee integrations. Roadmap updated quarterly; features ship on schedule; campaign dependencies met. User Journey & Engagement 25% Own flows from signup→membership→activism; manage gamification (e.g., “Eagles”); track KPIs. ≥70% of signups convert to Active Member; cohort retention meets or beats targets; healthy KPI trends. Cross‑Team Collaboration 15% Liaise across engineering, field, and marketing; coordinate funnel campaigns Campaigns integrated with platform; peers rate collaboration highly; no critical handoff gaps. Feedback & Continuous Improvement 10% Operate feedback loops; run experiments; ship quarterly improvements. Clear insights pipeline; at least one meaningful improvement released each quarter.