Yoh, A Day & Zimmermann Company

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. Yoh, A Day & Zimmermann Company is seeking a Manager for the International Theatrical Marketing Analytics & Insights team at Sony Pictures Entertainment. The role involves transforming audience and campaign data into actionable insights that influence marketing strategy and creative development for theatrical releases, requiring strong analytical skills and collaboration with international teams. Responsibilities • Lead analyses of audience behavior, creative effectiveness, and campaign performance across international markets. • Apply trend analysis, social listening, and historical benchmarks to assess engagement and identify optimization opportunities. • Partner with regional marketing teams to contextualize insights and deliver actionable recommendations that inform early campaign strategy. • Synthesize cross-market learnings to identify best practices and emerging opportunities. • Deliver insights through clear, visual storytelling — dashboards, summaries, and presentations for global and regional stakeholders. • Collaborate with international and domestic teams to align on reporting frameworks and key performance metrics. • Oversee analytical projects across global territories, working with internal data science, media, and social teams as well as external vendors. • Manage international data requests and ad hoc analyses, ensuring insights are communicated clearly and polished for global stakeholders. • Consolidate findings across markets into executive-ready deliverables. • Monitor global social conversation trends around trailers, milestones, and campaigns, summarizing global and local insights. • Enhance international listening frameworks by exploring region-specific tools and improving data quality across EMEA, LATAM, and APAC. • Integrate sentiment, engagement, and demographic data into campaign health assessments and executive reporting. • Perform quality checks (SQL, Excel) to ensure accuracy in reporting and insights. Skills • 5–7 years of experience in marketing analytics, consumer insights, or entertainment research, ideally with exposure to international theatrical or streaming markets. • Proven experience collaborating with EMEA, LATAM, and/or APAC teams within the entertainment or media industry. • Strong understanding of audience segmentation, campaign measurement, and social/digital media KPIs. • Proficiency in Excel, SQL, and Tableau/Power BI (or equivalent visualization tools). • Hands-on experience with social listening and audience insights platforms (e.g., Brandwatch, Netbase, Meltwater, Sprinklr). • Excellent communicator with the ability to translate complex data into clear, compelling insights for executive and creative audiences. • Skilled in project management and capable of balancing multiple global priorities with precision and polish. • Familiarity with international market research practices and regional audience nuances. • Understanding of basic statistical concepts and interest in emerging AI and data science tools. • Passion for film, global markets, and creative storytelling informed by data. • Experience managing vendor relationships or mentoring junior analysts • Working knowledge of Python or similar analytical tools Benefits • Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week) • Health Savings Account (HSA) (for employees working 20+ hours per week) • Life & Disability Insurance (for employees working 20+ hours per week) • MetLife Voluntary Benefits • Employee Assistance Program (EAP) • 401K Retirement Savings Plan • Direct Deposit & weekly epayroll • Referral Bonus Programs • Certification and training opportunities Company Overview • At Yoh, we focus on helping you precisely navigate and fulfill your talent demands. It was founded in 1940, and is headquartered in Kings Mountain, North Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.yoh.com.