YMCA of the USA

Compensation

Full Description

Overview The Social Media Specialist plays a key role in bringing the Y-USA brand to life online by creating engaging, visually compelling, and story-driven content that connects with audiences nationwide. Unlike a traditional business marketing role, this position emphasizes creativity, originality, and the ability to translate ideas into fresh social media content that inspires, educates, and builds community. The Specialist will support Y-USA’s national and local marketing goals by handling day-to-day social media needs, from concepting and designing posts to writing copy and shaping campaigns that reflect the voice and values of the Y-USA. This is a highly creative position for someone who thrives on storytelling, visual design, and innovative digital engagement, not just strategy and analytics. YMCA of the USA (Y-USA) embraces a remote-first working environment which means most employees work remotely from a home office within the continental United States. IMPORTANT REQUIREMENT FOR APPLYING TO THIS POSITION Because this is a highly creative position, to be considered for this role, applicants must also upload both a cover letter and a portfolio showcasing examples of previous work. Applications without these materials will not move forward. Responsibilities Develop a wide range of social media content (static, dynamic, video) that reflects the Y brand and resonates with diverse audiences across multiple channels. Track and evaluate emerging social media trends, advising on their potential application to Y marketing needs. Actively engage with social audiences on Y-USA’s channels and appropriate external platforms. Collaborate with local Y staff, including occasional visits to facilities, to capture and curate content (domestic travel may be required). Identify and leverage user-generated content that supports brand and marketing objectives. Monitor and moderate social media channels daily to support brand health and community engagement. Contribute creative ideas and recommendations to shape social media strategies. Support the writing and editing of traditional marketing copy as needed. Provide guidance to internal Y-USA partners and local Ys on social media strategies and best practices. Coordinate projects and workflows with contractors and interns. Perform other duties as assigned. Qualifications 2–4 years of professional experience in social media, including content creation, contributing to content strategy, and managing community engagement. Proficiency with social media management tools (Sprout Social preferred, but not required). Intermediate or higher skill level with Canva. Experience analyzing social media performance data and recommending adjustments to improve content and strategy. Strong verbal, written, and interpersonal communication skills. Ability to work independently as well as collaboratively within cross-functional teams. Strong organizational skills with the ability to problem-solve, prioritize, and manage multiple projects at once. Commitment to Y-USA’s core values of caring, honesty, respect, and responsibility. Benefits We offer a full benefits package including medical, dental, vision, defined benefit plan (retirement savings), defined contribution plan (403(b) plan, life and disability insurances, technology stipend, and generous paid time off, all in a work from anywhere in the continental U.S. workplace. Posted Salary Range USD $50,500.00 - USD $75,000.00 /Yr.