Yelp

Compensation

Full Description

Job Description: • Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API) • Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions • Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies • Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments to help both clients and Yelp win • Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams, in partnership with Enablement • Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence and address common measurement challenges • Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities • Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization. Requirements: • 8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions) • 4-6 years in B2B Product Marketing • Well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients • Experience working with / supporting sophisticated measurement solutions, including conversion APIs • End-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments • Excel at cross-functional collaboration, influencing both strategy and execution • Builder and storyteller, with equally strong analytical and creative chops • Excellent project management skills and the ability to multitask • Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes • Communicate clearly and persuasively in writing and presentations, and feel comfortable engaging all levels, including C-suite executives • Value inclusion, enjoy mentoring others, and embrace curiosity and growth. Benefits: • Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan