Yelp, Inc

Compensation

Full Description

Summary This role will be responsible for building, executing, and measuring Yelp's pipeline generation strategy through trade shows, local events, partnerships/sponsorships, and industry influencers. This role is not just an events manager, but rather, an expert at managing the before, during, and after of each activation Yelp participates in; from sales outreach, marketing email, and booked meetings before events, to pipeline reporting, sales follow up, and sharing learnings with Product and executives after events. It will also involve highly professional execution during events in partnership with Sales, partners, and event contractors. You will build our annual activation calendar across restaurants, retail, home services, ecommerce, DTC, and more, and measure the impact of the programs we execute. Beyond trade shows and events, this role is responsible for developing an influencer network and content distribution program that generates Mid-Market and Enterprise opportunities through the trusted voices of partners. You will develop an industry strategy, recruit influencer partners, work with legal on contracting, develop content, and build unique distribution plans to reach Mid-Market and Enterprise advertising decision makers with influencer content in a measurable manner. This role owns making sure Yelp is a valuable member of the Mid-Market and Enterprise restaurants, retail, ecomm, DTC, and home services ecosystems. This role reports to the Sr. Director, Business Marketing. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. What you'll do: Own the trade show and events playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, and pipeline. Choose where we show up, why it matters, and how we win. Run the full show: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment. Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner and internal creative teams. Own the narrative: Define the messaging for each event and make sure every touchpoint is consistent with support from PMM and creative experts. Keep everyone in sync: Partner with Sales, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan. Make the marketing engine hum: Own pre and post event outreach and collaborate with Sales on SLAs. Spin up landing pages and booking flows with support from web and creative. Integrate events into lifecycle and integrated campaigns when possible. Track what matters: Measure pipeline impact in scans, meetings, and opportunities. Produce clear, actionable event recaps with insights and next steps. Build Yelp’s influencer approach: Recruit a roster of influencers and partners and build a distribution plan targeting Mid-Market and Enterprise decision makers that haven’t thought of Yelp as a recent partner. What it takes to succeed: 8+ years in event marketing; ideally in a B2B SaaS or high-growth environment. Highly organized, polished, and top tier program management skills when multiple events, shows, and influencer campaigns are happening at once. Strong messaging, content, and GTM instincts. You know how to craft a compelling story and build full demand gen programs, not just one-off events. Proven experience running trade shows and events end-to-end, from planning to onsite execution. Comfortable collaborating across Sales, Creative, Product, Partners, and leadership. Operational competence managing multiple vendors, budgets, timelines, shipping, and onsite problem-solving. Experience with event platforms and tools (lead capture, registration systems, event portals, etc.). A data-driven approach to pipeline, performance, and ROI. Willingness to travel for key events (20-30% depending on event calendar). What you'll get: Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday Up to 14 weeks of parental leave Monthly wellness subsidy Work from home reimbursement Flexible spending account 401(k) retirement savings plan Employee stock purchase plan Compensation range for this position is $188,000- $282,000 annually. You may also be offered a bonus and benefits. Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote