WPP

Compensation

Full Description

About the position Responsibilities • Bring socially intelligent thinking to every brief, connecting human behavior, platform trends, and brand relevance • Surface cultural insights, competitive intel, and creator trends that inspire work with both creative impact and strategic intent • Write sharp, inspiring briefs rooted in human truths and cultural tension • Develop messaging frameworks, strategic points of view, and agile playbooks to guide ongoing work • Use tools like GWI, social listening platforms, and performance data to uncover insights and inform strategy • Lead the development of social-first strategies across multiple brands, blending real-time cultural responsiveness with long-term planning • Build and evolve content strategies that include always-interesting, reactive, and campaign moments • Define and evolve brands' social personas through storytelling, world-building, and strategic cultural participation • Understand how paid and organic content work together and advise on optimization strategy across both • Stay on top of platform updates and competitor behavior to ensure our brands stay ahead of the curve • Work hand-in-hand with the Connections (Social) team to ensure strategies are grounded in cultural and platform intelligence • Collaborate with creatives to develop ideas that resonate with audiences and deliver on brand goals • Partner with account teams to communicate strategy clearly and persuasively to clients • Lead the day-to-day strategy workflow, running writer's rooms, managing timelines, building decks, and keeping cross-functional teams aligned • Bring curiosity, flexibility, and initiative to everything you touch. Requirements • A minimum of 5 years' experience in a social strategy role at a creative, digital, or integrated agency • Proven experience developing social-first strategies across multiple brands or verticals • Finger firmly on the pulse of culture, with socially intelligent instincts and a strong understanding of what makes content resonate • Deep understanding of platform behavior, content formats, trends, and social best practices across TikTok, Instagram, YouTube, Pinterest, LinkedIn, and emerging platforms • Strong working knowledge of social listening, performance analytics, and audience research tools (e.g. GWI, Trendpop, Sprinklr, etc.) • Experience using cultural and behavioral insights to inform content strategy and brand storytelling • Skilled in building decks, presenting strategic work, and translating insights into clear recommendations for clients and internal teams • Familiarity with influencer and creator ecosystems and how to incorporate them into broader content strategies • Comfortable working across multiple workstreams in a fast-paced, collaborative environment • Strong writing, communication, and critical thinking skills • A proactive, curious mindset with a passion for culture, creativity, and continuous learning Benefits • Full spectrum of group health coverage options (medical, dental, vision) • Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution) • Variety of paid time off offerings • Culture of real-time feedback and growth-oriented mindset • Training opportunities through VML and WPP