WorldWide Electric Corporation

Compensation

Full Description

Company Overview Founded in 1998, WorldWide Electric has grown to be a leading developer, manufacturer and distributor of high-quality standard and custom electric motors, gear reducers, motor controls, generators and frequency converters. Headquartered in Rochester, New York, we’ve been passionate about providing an exceptional customer experience since our inception in 1998. Our objective is and always has been to exceed our customers’ expectations when it comes to product availability, value, and the speed & quality of service. In 2020, WorldWide Electric acquired the Louis Allis Company. Founding in 1901, Louis Allis produced specialty motors for unique and demanding applications. Industrial, military, and municipal customers from around the world trust Louis Allis to provide specialty motors up to 20,000 hp. In July 2021 WorldWide Electric acquired the frequency converter and generator producer, Georator Corporation. And in October 2021, WorldWide Electric acquired Gleason-Avery, a specialty OEM gearmotor manufacturer. In January 2024 WorldWide Electric purchased North American Electric which has helped expand our company specifically in the electric motors and motor controls area and providing our customers with product availability, value and quality of service. Combining the wide-reaching sales, service, and support of WorldWide Electric with the custom specialty motor capability of Louis Allis, the generator and frequency converter capability of Georator/Athlon and the gearmotors from Gleason-Avery creates a one-of-a-kind supplier dedicated to providing the best products and support in the industry. WorldWide Electric, Louis Allis, Georator, Athlon and Gleason-Avery can provide a full range of standard off-the-shelf products, modified standard products and full custom specialty products. In addition to our headquarters in Rochester, we have manufacturing facilities in Warrior, Alabama and Auburn, NY, as well as home-based team members throughout the US. With eightregional warehouses, a dedicated team of inside and outside sales and extensive technical and customer support resources, WorldWide Electric provides unparalleled service to its customers. The Role: This role leads the strategy and execution of Product Marketing and Management for the Controls and Automation Solutions business, with a focus on product positioning, competitive differentiation, and customer value across all stages of the buyer and customer journey. Responsibilities include developing and deploying integrated marketing campaigns, promotional content, sales enablement tools, and training programs that drive awareness, engagement, and adoption by clearly communicating product benefits and business impact. Key Responsibilities: Product Lifecycle Ownership • Develop and lead standards for Product Management and practices for the Controls and Automation Solutions Business. • Lead the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs. • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI. • Analyze product requirements and develop appropriate programs to ensure they are met. Strategic Marketing and Messaging • Develop and lead standards for Product Marketing Materials and sales tools that focus on linking product features to customer benefits. • Lead product marketing content development and deployment to create compelling messages that go beyond product features and speak to customer benefits. • Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning. • Maintain a development plan for resourcing and coordinated campaign planning. Cross-Functional Leadership • Be a contributing member of the Controls and Automation Solutions business staff and a key member of the Go-To-Market leadership team. • Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products. • Balance resources to ensure success for the entire organization. Go-To-Market Execution • Manage product marketing campaigns and outline product marketing deployment timelines. • Assess current competitor offerings and seek opportunities for differentiation. • Other duties and tasks as assigned. Product Technical Leadership • Provide technical expertise and insights across the Controls & Automation product portfolio, ensuring solutions meet industry standards, compliance requirements, and evolving customer applications. • Guide technical roadmap development by evaluating emerging technologies, automation trends, and competitive innovations. • Support complex sales opportunities by serving as a technical subject matter expert in customer engagements and industry forums. Qualifications • Minimum 7–10 years of experience in product marketing and management, including industrial automation or related sectors • Must have a deep product and market understanding of the Controls, Drives, and UL508A panel product areas in the discrete and process industry spaces. • Proven success in overseeing all elements of the product management and development lifecycle. • Experience in creating strong, engaging, and informative marketing copy and content through multiple media formats. • Proven track record of developing, leading, and executing successful product marketing strategies. • Superb leadership abilities with strong decision-making skills. • Ability to effectively assign responsibilities and hold cross-functional team members accountable.