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WorkSpan

WorkSpan

via Rippling

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Copy of Director of AI GTM Innovation - Remote

Anywhere
Full-time
Posted 1/14/2026
Direct Apply
Key Skills:
Consumer Insights
Market Research
Product Development

Compensation

Salary Range

$120K - 200K a year

Responsibilities

Leading consumer insights and research teams to inform product and strategic decisions, with a focus on innovation and customer understanding.

Requirements

Extensive experience in consumer research, product development, and strategic leadership, but limited direct experience in AI infrastructure, GTM AI enablement, or technical deployment of AI tools.

Full Description

Role Overview: We're seeking a strategic leader who will build and manage the AI infrastructure that powers our entire go-to-market organization. You'll be the AI architect enabling sales, marketing, and customer success teams to leverage artificial intelligence for better targeting, prospecting, segmentation, and customer engagement - while they focus on execution. Key Responsibilities: AI Infrastructure & Platform Strategy ● Design and maintain the AI technology stack that supports GTM functions across lead generation, customer segmentation, and territory optimization ● Evaluate, implement, and integrate AI tools and platforms that solve specific business problems for sales, marketing, and customer success teams ● Establish data pipelines and AI model governance to ensure reliable, scalable AI-powered insights and automation GTM AI Enablement & Support ● Partner with sales leadership to build AI-supported ideal customer profiles and territory mapping that optimize rep productivity ● Work with marketing to implement AI-driven market segmentation, lead scoring, and personalized nurture campaign strategies ● Collaborate with customer success to develop AI-powered customer health monitoring, expansion identification, and retention strategies ● Provide ongoing AI tool training, troubleshooting, and optimization support to ensure teams maximize AI capabilities Cross-Functional AI Strategy ● Serve as the AI subject matter expert, translating business requirements into AI solutions and measuring ROI of AI implementations ● Maintain competitive intelligence on AI tools and emerging technologies that could benefit GTM operations ● Establish AI performance metrics and continuously optimize AI models and workflows based on business outcomes Required Experience: ● 5+ years in revenue operations, sales operations, or marketing operations with recent AI implementation experience ● Strong technical background with hands-on experience deploying AI tools in GTM environments ● Proven ability to translate business needs into technical requirements and manage vendor relationships ● Experience with data analysis, model performance evaluation, and change management for technology adoption

This job posting was last updated on 1/16/2026

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