Workiva

Compensation

Full Description

Job Description: • Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. • Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market • Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels • Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning • Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making • Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments • Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities • Provide strategic guidance to sales and sales engineering teams on effective competitive tactics • Develop impactful competitive messaging for global sales and marketing initiatives • Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps • Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends • Engage with clients and partners to influence decisions through timely and thorough competitive analysis Requirements: • Bachelor’s Degree in marketing or related field • 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales • Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics • Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership • Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred) • Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making • Expertise in competitive intelligence platforms, CRM, and analytics tools • 30% travel for company events and internal meetings Benefits: • A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package