Wolverine Worldwide

Compensation

Full Description

Title: Digital Marketing Specialist - Chaco Location: Rockford, MI Job Description: Current employees, please apply in Workday. At Chaco, we're here to have fun outside together—and we bring that same energy into our workplace. We’re a team of outdoor-loving, creative, and passionate individuals who care deeply about the Chaco brand. Our iconic Z/sandals have built a loyal following of adventurers who value durability, support, and self-expression. That community—Chaco Nation—is at the heart of everything we do. Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace The Digital Marketing Specialist supports the development and execution of digital marketing efforts for the Chaco brand including social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools. Primary Duties: Executes the brand social content and social media strategies Implements programs to grow fan base and further engage with fans, aligned with strategic calendar and goals Executes digital campaign launches, shares plans and assets with brand partners Creates social content that is brand building and drives significant revenue. Keeps the pulse on innovative new social media platforms (e.g. the next snapchat, shopify, etc.) and provides recommendations that are in line with brand assets and messaging Monitors competitor’s social media content/strategy and shares with broader Marketing team Forges strong direct to platform relationships (e.g. strong rapport with Facebook rep) Performs duties consistent with the Company’s AAP/EEO goals and policies Performs other duties as required/assigned by manager Knowledge, Skills and Abilities Required: Bachelor’s degree or equivalent experience required. 1+ years of social media experience in a role that demonstrates passion and understanding for social media content/strategy Strong appreciation for consumer insights and love for the Chaco brand MS Outlook, Excel, Windows, and PowerPoint proficiency Must be able to work autonomously as well as part of a team. Strong written communication skills Strong project management, time management, and attention to detail while simultaneously managing multiple projects. Working Conditions: Normal office environment. Some travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote. #LI-ND The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.