Wing Assistant

Compensation

Full Description

Growth Marketing Lead About Us Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses. Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy. If youre driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity youve been waiting for. If building a marketing function from 0 to 1 is your thing, youre in the right place! Overview Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, self-sustaining growth loops. This role demands a data-driven innovator who turns insights into scalable user acquisition, conversion uplift, and retention strategies with rapid execution.You Will Own • SEO & Organic Channel Ownership • Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth. • Oversee content strategy including on-page optimization, pillar-cluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships. • Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and long-term search visibility. • CRO & Full-Funnel Optimization • Architect and build high-performance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heatmapping to maximize conversion rates across acquisition to retention. • Dive into behavioral analytics via GA4, PostHog, or similar tools to diagnose drop-offs, optimize user flows, CTAs, forms, and personalization triggers. • Align SEO-driven traffic with post-click experiences to create seamless, high-converting journeys that reduce friction and boost LTV. • Craft compelling, SEO-optimized copy for landing pages, long-form content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue. • Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency. • Lifecycle Marketing & Automation • Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring top-tier deliverability. • Implement no-code automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage. • Integrate data layers across CRM, analytics, and product events for real-time nurturing and retargeting. • Growth Experimentation & Strategy • Ideate, test, and scale inventive low-cost experiments including co-marketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC. • Validate hypotheses rapidly (idea-to-insight in days) using structured frameworks, prioritizing scalable organic levers. • Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling. What Success Looks Like • Demonstrated impact scaling B2B SaaS from $0 to $1-5M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth. • Proven ability to prototype and launch experiments in days, not weeks, often accelerated by AI tools for research, content, and analysis. • Portfolio of case studies showcasing cross-channel growth loops and measurable business outcomes. Preferred Skills & Experience • Bachelors degree in Marketing, Design, Communications, or equivalent experience. • 5+ years hands-on in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue. • Proficiency in core tools: GA4/PostHog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms. • Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fast-paced startups. • Excellent communication and collaboration abilities in team settings. Compensation • The annual salary range for this role is CAD 100k - 150k with performance-based bonus at the discretion of management. Benefits • Competitive salary • Performancebased bonuses • Software for Upskilling & Productivity • Remote-first culture • Work from anywhere • Paid Time Off • Health Insurance • High autonomy, low bureaucracy • Fast-track to leadership for high performers • US HQ Opportunities • Direct access to founding team • High visibility, autonomy and ownership Hiring Process • Introduction call with Recruiter • Practical challenge to assess your work quality • Team Interview • Final call with Founders • Offer $100,000 - $150,000 a year