Wilson Daniels

Compensation

Full Description

WHO IS WILSON DANIELS? Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region. COME WORK WITH US We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality, and excellence. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need. ABOUT THE JOB The Vice President of Business Development is a senior leadership role responsible for driving the company’s long-term growth through strategic supplier partnerships, portfolio development, and revenue expansion across wholesale and ecommerce channels. This role owns the identification, recruitment, and management of domestic and international winery partners while collaborating closely with Sales, Marketing, Operations, and Supply Chain to ensure commercial success across the U.S. market. The VP of Business Development serves as a primary relationship owner for key producers and plays a critical role in shaping the company’s national wine portfolio, ensuring alignment with market trends, customer needs, and company growth objectives. ESSENTIAL FUNCTIONS/THE DAY-TO-DAY Supplier & Producer Development (Domestic & International) • Identify, recruit, evaluate, and onboard new domestic and international winery partners aligned with the company’s growth strategy and portfolio vision • Serve as a senior relationship owner for winery partners, working closely with the VP, PCG and executive leadership on strategic alignment and long-term partnership development • Lead and support producer contract negotiations, including pricing structures, commercial terms, allocations, exclusivity, and performance expectations • Actively manage and strengthen producer relationships to ensure engagement, performance, and alignment with company goals • Represent the company at winery visits, tastings, trade shows, and key industry events both domestically and internationally Portfolio Strategy & Management • Build, manage, and continuously optimize the national and wholesale wine portfolio to align with market demand, customer needs, and financial targets • Partner with Sales, Marketing, and Design teams to ensure portfolio assortment, positioning, and brand storytelling are best-in-class • Monitor domestic and global wine market trends, competitive landscape, and emerging regions, producers, and categories • Ensure portfolio readiness for sales execution, including pricing, brand strategy, and channel alignment Ecommerce & Digital Growth • Develop and execute ecommerce sales strategies to meet revenue and growth targets across key online marketplaces • Pioneer and cultivate new ecommerce partnerships, identifying assortment, placement, and marketing opportunities to drive incremental sales • Build trusted relationships to position the company as a premium ecommerce supplier • Conduct ongoing competitive and platform research to understand ecommerce marketing, merchandising, and sales strategies • Create, oversee, and optimize product descriptions and digital content for ecommerce platforms • Conceptualize digital marketing initiatives, analyze performance data, and measure ROI to inform strategy Data, Systems & Cross-Functional Leadership • Oversee supplier onboarding processes, ensuring compliance with internal standards, documentation, and timelines • Manage and maintain accurate product data and digital assets within Salsify, ensuring sales and distribution readiness • Implement and utilize analytics to track sales trends, portfolio performance, and growth opportunities • Collaborate cross-functionally with Sales, Marketing, Operations, Supply Chain, and Finance to support portfolio execution and profitability • Actively participate in weekly, quarterly, and annual sales meetings, preparing insights and strategic updates for internal teams and brand partners • This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice. AM I THE RIGHT FIT? Not everyone can be a VP, Business Development. To be seriously considered for the role here is what you’ll bring: Education & Experience: • 10+ years of progressive experience in wine importing, distribution, supplier development, or portfolio management Skills: • Proven success managing domestic and international winery relationships • Strong understanding of U.S. wholesale and ecommerce wine channels • Demonstrated experience negotiating producer agreements and commercial terms • Strategic, data-driven mindset with the ability to translate insights into action • Deep industry knowledge, strong supplier network, and passion for wine • Excellent communication, presentation, and relationship-building skills • Willingness to travel domestically and internationally Leadership Competencies: • Strategic and growth-oriented leadership style • Collaborative, cross-functional partner with strong executive presence • Ability to balance long-term brand building with short-term commercial execution • High integrity and strong stewardship of producer relationships Physical requirements: • Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. • Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs. • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.